Cohesion, brand messaging improvement key for Hulman’s new hires

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Consider Mark Miles the head coach of the Hulman & Co. organization, and this football analogy describing IndyCar’s future strategy will work.

Miles, the head of IndyCar’s parent company, finalized his leadership team on Thursday with the hires of C.J. O’Donnell as Hulman Motorsports chief marketing officer, and Jay Frye as chief revenue officer. So consider these two part of the coaching staff: maybe your offensive (pushing the product) and defensive (protecting the financial bottom line) coordinators.

The rest of the coaching staff, as it were, are Derrick Walker (INDYCAR president of competition and operations), Doug Boles (president, Indianapolis Motor Speedway), Robby Greene (president, IMS Productions) Gretchen Snelling (general counsel) and Jeff Belskus (president, Hulman & Co.).

“We believe that that separateness led to a less than effective, than maximally effective way to deal with our stakeholders,” Miles explained during a teleconference on Thursday. “It doesn’t make sense to us optimally to segregate based on kind of the location. Really the businesses are part of the same industry, same ownership, and largely the same stakeholders and customers.”

Collectively, they’re the new administration working together for the first time as a group, to bring about change to a struggling organization.

IndyCar is the opposite of a bad football team, for example. It has a great product, but remains largely invisible to the general public. Whereas a bad football team, i.e. the Jacksonville Jaguars this year, puts out a bad product but still gets a decent ratings number both on local and national levels.

The task for Frye and O’Donnell, who have each turned around organizations and brands in the past, is to do likewise for IndyCar. You might be thinking, “Well, aren’t these two just the latest to try?” The initial message from the conference call was positive that changes seem legitimate in coming.

“It’s been really kind of unique since this was announced today, my phone has been blowing up, and a lot of them have been from friends of mine who are prospective sponsors,” Frye said. “So I think the opportunity is definitely there to do some really good things actually relatively quickly.”

The biggest task on the sponsor standpoint is finding a replacement for departed title sponsor IZOD.

“Once that partner is identified, that actually helps address a lot of the things we’ve talked about,” Frye explained. “One is activating the sport, one is promoting the sport, one is getting the fan engagement together, which is very important to the overall health of the sport. Really the first week we’re going to kind of figure out where we’re at, try to get the groups blended together, get a nice plan and goals and direction, and then once that’s done we’re going to hit it hard to go out and find a great title sponsor partner.”

O’Donnell added that beyond the partner activation, an the PR and marketing effort will be improved and enhanced.

“I’ve got definitive assurances of that,” he said. “In fact Mark and I have had several conversations about adding capacity to the organization to really develop it into a world‑class marketing and PR team.”

For O’Donnell, the chance to come full circle to Indianapolis is a dream come true after 20 years with Ford and associated brands.

“I have to add a passionate sort of personal note to this,” he said. “At one point in time in my life I had an aspiration of actually driving at Indianapolis, and I knew someday somewhere I’d get a chance to participate in the business.”

NHRA Norwalk winners: Blake Alexander, Hagan, Gray, Krawiec

Norwalk winners, from left, Tanner Gray, Eddie Krawiec, Blake Alexander and Matt Hagan. Photo and videos courtesy NHRA
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Blake Alexander captured his first career NHRA Top Fuel win, winning Sunday at the Summit Racing Equipment Nationals at Summit Motorsports Park in Norwalk, Ohio.

Alexander becomes the 105th different winner in NHRA Top Fuel history.

Alexander won the race with a 4.011-second pass at 297.81 mph, defeating Terry McMillen.

“It felt really good,” Alexander said afterward. “I got a little emotional because I’ve tried to do this my whole life. I’ve come close but have lost sponsors, thought I was never going to drive the car again and basically we have gone through everything to climb back to the top.”

Alexander qualified 12th for the event and defeated three of the sport’s heavyweight drivers – Don Schumacher Racing pilots Antron Brown, Tony Schumacher and Leah Pritchett – before entering his second career final round.

In Funny Car, Matt Hagan earned his second event of the season with a run of 4.094 seconds at 288.21 mph over points leader Courtney Force.

It was Hagan’s first win since the season-opening race at Pomona, California.

“We just had a good solid car all weekend,” Hagan said. “We qualified well and went down the race track pretty much every lap.

“It’s been a while since we turned on four win lights but it’s a nitro Funny Car; you never know what you’re going to get.”

Hagan was the No. 3 qualifier and defeated fellow DSR teammates Tommy Johnson Jr. and Jack Beckman, followed by Kalitta Motorsports’ J.R. Todd in the semifinals en route to meeting Force – who had qualified No. 1 – in the final round.

Courtney Force defeated John Smith, Shawn Langdon and her father, 16-time Funny Car champion John Force.

In Pro Stock, young Tanner Gray earned his third win of the season and eighth of his career. Gray covered the quarter-mile in 6.615 seconds at 209.62 mph, defeating two-time Pro Stock champion Erica Enders in the final round.

Gray becomes the only Pro Stock driver to reach the winner’s circle three different times this season.

“This was definitely a huge accomplishment,” Gray said. “We struggled a lot at the beginning of the season.

“We did a lot of testing and couldn’t really see where that hard work was because the results weren’t showing. It feels good to have finally turned a corner and see where all of the hard work has paid off.”

Gray defeated Chris McGaha, Matt Hartford and Drew Skillman prior to his final round win over Enders, who now has one win and four runner-up finishes in the first 12 races of 2018.

In Pro Stock Motorcycle, Eddie Krawiec won for the third time in his career at Norwalk with a pass of 6.923 seconds at 195.05 mph, defeating 2016 PSM champ Jerry “The Alligator Farmer” Savoie.

“It was a good one for me,” Krawiec said. “It’s been a good weekend for us. It was a struggle early on trying to dance through the rain drops.

“We were trying to get a handle on a new track and understand what it is we need to do. We were able to get it done and get our bike in the winner’s circle.”

Savoie is now 1-1 in final round appearances, with a win at Charlotte and runner-up Sunday.

The next NHRA national event, which kicks off the second half of the 24-race Mello Yello Drag Racing Series schedule, takes place July 6-8 at New England Dragway in Epping, N.H.

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FINAL FINISHING ORDER:

TOP FUEL: 1. Blake Alexander; 2. Terry McMillen; 3. Steve Torrence; 4. Leah Pritchett; 5. Tony Schumacher; 6. Richie Crampton; 7. Clay Millican; 8. Mike Salinas; 9. Doug Kalitta; 10. Antron Brown; 11. Pat Dakin; 12. Dom Lagana; 13. Kyle Wurtzel; 14. Chris Karamesines; 15. Brittany Force; 16. Luigi Novelli.

FUNNY CAR: 1. Matt Hagan; 2. Courtney Force; 3. J.R. Todd; 4. John Force; 5. Jack Beckman; 6. Shawn Langdon; 7. Robert Hight; 8. Ron Capps; 9. Tommy Johnson Jr.; 10. Jim Campbell; 11. Dale Creasy Jr.; 12. John Smith; 13. Del Worsham; 14. Bob Tasca III; 15. Jeff Diehl; 16. Tim Wilkerson.

PRO STOCK: 1. Tanner Gray; 2. Erica Enders; 3. Drew Skillman; 4. Bo Butner; 5. Jason Line; 6. Jeg Coughlin; 7. Vincent Nobile; 8. Matt Hartford; 9. Greg Anderson; 10. Alex Laughlin; 11. Deric Kramer; 12. Chris McGaha; 13. John Gaydosh Jr; 14. Wally Stroupe; 15. Charlie Westcott Jr.; 16. Kenny Delco.

PRO STOCK MOTORCYCLE: 1. Eddie Krawiec; 2. Jerry Savoie; 3. LE Tonglet; 4. Angie Smith; 5. Hector Arana Jr; 6. Angelle Sampey; 7. Andrew Hines; 8. Jim Underdahl; 9. Matt Smith; 10. Mark Paquette; 11. Scotty Pollacheck; 12. Cory Reed; 13. Ryan Oehler; 14. Steve Johnson; 15. Hector Arana; 16. Joey Gladstone.

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FINAL RESULTS:

TOP FUEL: Blake Alexander, 4.011 seconds, 297.81 mph def. Terry McMillen, 4.155 seconds, 289.20 mph.

FUNNY CAR: Matt Hagan, Dodge Charger, 4.094, 288.21 def. Courtney Force, Chevy Camaro, 4.220, 227.54.

PRO STOCK: Tanner Gray, Chevy Camaro, 6.615, 209.62 def. Erica Enders, Camaro, 6.608, 208.30.

PRO STOCK MOTORCYCLE: Eddie Krawiec, Harley-Davidson, 6.923, 195.05 def. Jerry Savoie, Suzuki, 7.071, 175.39.

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FINAL ROUND-BY-ROUND RESULTS:

TOP FUEL: ROUND ONE — Richie Crampton, 3.802, 321.81 def. Pat Dakin, 3.834, 318.24; Mike Salinas, 3.884, 268.38 def. Luigi Novelli, 14.101, 30.94; Terry McMillen, 3.816, 324.98 def. Brittany Force, 9.389, 79.86; Clay Millican, 3.759, 332.26 def. Dom Lagana, 3.837, 323.89; Steve Torrence, 3.800, 329.99 def. Chris Karamesines, 4.052, 300.06; Tony Schumacher, 3.807, 327.66 def. Kyle Wurtzel, 3.902, 306.74; Blake Alexander, 3.802, 319.75 def. Antron Brown, 3.808, 326.71; Leah Pritchett, 3.794, 328.94 def. Doug Kalitta, 3.805, 321.73; QUARTERFINALS — Alexander, 3.798, 330.15 def. Schumacher, 3.779, 330.31; McMillen, 3.793, 327.11 def. Crampton, 3.810, 320.51; Pritchett, 3.788, 327.74 def. Millican, 3.817, 327.03; Torrence, 4.027, 269.89 def. Salinas, 4.001, 232.07; SEMIFINALS — McMillen, 3.854, 317.57 def. Torrence, 3.929, 302.96; Alexander, 3.799, 329.91 def. Pritchett, 4.185, 254.28; FINAL — Alexander, 4.011, 297.81 def. McMillen, 4.155, 289.20.

FUNNY CAR: ROUND ONE — Robert Hight, Chevy Camaro, 3.998, 322.58 def. Dale Creasy Jr., Dodge Stratus, 4.338, 224.21; Matt Hagan, Dodge Charger, 3.994, 327.19 def. Tommy Johnson Jr., Charger, 3.990, 323.27; Courtney Force, Camaro, 3.994, 324.51 def. John Smith, Toyota Camry, 4.373, 248.52; Ron Capps, Charger, 4.034, 315.05 def. Jeff Diehl, Camry, Foul – Red Light; John Force, Camaro, 4.066, 320.13 def. Jim Campbell, Charger, 4.140, 311.49; Jack Beckman, Charger, 4.047, 319.07 def. Tim Wilkerson, Ford Mustang, 9.812, 93.13; J.R. Todd, Camry, 4.016, 316.01 def. Bob Tasca III, Mustang, 5.438, 142.39; Shawn Langdon, Camry, 4.045, 318.77 def. Del Worsham, Camry, 4.847, 202.00; QUARTERFINALS — Todd, 4.004, 321.27 def. Capps, 9.588, 81.56; J. Force, 4.085, 319.75 def. Hight, 4.116, 308.07; Hagan, 4.010, 322.27 def. Beckman, 4.022, 321.73; C. Force, 3.971, 325.37 def. Langdon, 4.025, 315.19; SEMIFINALS — Hagan, 3.981, 320.58 def. Todd, 4.031, 321.50; C. Force, 4.007, 323.58 def. J. Force, 4.053, 321.27; FINAL — Hagan, 4.094, 288.21 def. C. Force, 4.220, 227.54.

PRO STOCK: ROUND ONE — Erica Enders, Chevy Camaro, 6.632, 208.26 def. Alex Laughlin, Camaro, 6.614, 208.78; Drew Skillman, Camaro, 6.607, 209.65 def. Greg Anderson, Camaro, 6.603, 209.07; Tanner Gray, Camaro, 6.608, 209.04 def. Chris McGaha, Camaro, 6.648, 208.55; Vincent Nobile, Camaro, 6.616, 208.23 def. Deric Kramer, Camaro, 6.632, 208.23; Bo Butner, Camaro, 6.626, 208.42 def. John Gaydosh Jr, Chevrolet Camaro, 6.765, 205.66; Matt Hartford, Camaro, 6.751, 207.40 def. Wally Stroupe, Camaro, 6.802, 203.52; Jason Line, Camaro, 6.599, 208.94 def. Kenny Delco, Camaro, Foul – Red Light; Jeg Coughlin, Camaro, 6.588, 208.88 def. Charlie Westcott Jr., Ford Mustang, 6.848, 201.85; QUARTERFINALS — Butner, 6.671, 207.85 def. Nobile, 7.216, 141.86; Gray, 6.600, 209.04 def. Hartford, 15.697, 42.27; Skillman, 6.614, 209.14 def. Line, 6.625, 208.59; Enders, 6.634, 207.56 def. Coughlin, 6.737, 207.50; SEMIFINALS — Enders, 6.636, 207.59 def. Butner, 6.651, 208.42; Gray, 6.610, 209.30 def. Skillman, Foul – Red Light; FINAL — Gray, 6.615, 209.62 def. Enders, 6.608, 208.30.

PRO STOCK MOTORCYCLE: ROUND ONE — Angie Smith, Buell, 6.932, 192.17 def. Steve Johnson, Suzuki, 6.993, 190.19; LE Tonglet, Suzuki, 6.907, 195.56 def. Mark Paquette, Buell, 6.932, 189.60; Eddie Krawiec, Harley-Davidson, 6.906, 193.85 def. Cory Reed, Buell, 6.959, 192.11; Jerry Savoie, Suzuki, 6.896, 194.60 def. Hector Arana, Buell, Foul – Red Light; Angelle Sampey, Buell, 6.903, 193.29 def. Joey Gladstone, Suzuki, 7.066, 189.71; Hector Arana Jr, Buell, 6.866, 195.39 def. Ryan Oehler, Buell, 6.964, 193.71; Jim Underdahl, Suzuki, 6.926, 193.32 def. Matt Smith, 6.899, 195.48; Andrew Hines, Harley-Davidson, 6.953, 192.69 def. Scotty Pollacheck, Suzuki, Foul – Red Light; QUARTERFINALS — A. Smith, 6.972, 191.10 def. Underdahl, 7.080, 188.73; Krawiec, 6.889, 193.46 def. Sampey, 6.922, 193.35; Savoie, 6.916, 193.13 def. Hines, 6.991, 192.25; Tonglet, 6.940, 194.58 def. Arana Jr, Foul – Red Light; SEMIFINALS — Savoie, 7.187, 155.10 def. A. Smith, 7.627, 128.07; Krawiec, 6.865, 194.24 def. Tonglet, 6.898, 195.11; FINAL — Krawiec, 6.923, 195.05 def. Savoie, 7.071, 175.39.

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UPDATED POINT STANDINGS:

TOP FUEL: 1. Steve Torrence, 964; 2. Clay Millican, 847; 3. Tony Schumacher, 817; 4. Doug Kalitta, 749; 5. Leah Pritchett, 736; 6. Terry McMillen, 643; 7. Antron Brown, 622; 8. Brittany Force, 594; 9. Mike Salinas, 475; 10. Scott Palmer, 471.

FUNNY CAR: 1. Courtney Force, 1,038; 2. (tie) Jack Beckman, 788; Matt Hagan, 788; 4. Robert Hight, 771; 5. J.R. Todd, 767; 6. Ron Capps, 755; 7. Tommy Johnson Jr., 637; 8. John Force, 577; 9. Shawn Langdon, 537; 10. Bob Tasca III, 532.

PRO STOCK: 1. Tanner Gray, 882; 2. Greg Anderson, 856; 3. Erica Enders, 830; 4. Vincent Nobile, 812; 5. Drew Skillman, 751; 6. Jeg Coughlin, 732; 7. Bo Butner, 717; 8. Chris McGaha, 691; 9. Deric Kramer, 659; 10. Jason Line, 628.

PRO STOCK MOTORCYCLE: 1. Eddie Krawiec, 515; 2. Andrew Hines, 510; 3. LE Tonglet, 440; 4. Jerry Savoie, 389; 5. Hector Arana Jr, 377; 6. Scotty Pollacheck, 363; 7. Matt Smith, 355; 8. Angie Smith, 272; 9. Angelle Sampey, 257; 10. Hector Arana, 255.

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