IndyCar’s 2013 season is over, but a part of the season is released today on DVD and Blu-Ray … well, sort of.
The DreamWorks Animation studio film, “Turbo,” featuring a snail gaining superpowers to be able to compete in the Indianapolis 500, is now out for Blu-ray 3D, Blu-ray and DVD, with various bonuses on each edition. The Blu-ray and DVD are packaged with a “Turbo” pullback toy racer while supplies last.
“Turbo” has generated more than $250 million worldwide after its mid-July opening. It’s a decent commercial success all things considered. In terms of an advertisement for the Indianapolis Motor Speedway or IndyCar though, it’s harder to measure.