KVSH unveils new co-primary sponsor for 2014/2015

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KVSH Racing  (formerly KV Racing Technology) made a splash recently when they picked up Sebastien Bourdais in a multi-year deal. Now, they’ve got a new sponsor on board as well.

Mistic Electronic Cigarettes will serve as co-primary sponsor for Bourdais’ No. 11 Chevrolet in the 2014 and 2015 IndyCar Series seasons. As part of the deal, the “Mistic Machine” (pictured) will be seen in visuals at Circle K convenience stores where the product will be available for purchase.

That’s a note worth mentioning considering that in recent years, some IndyCar Series sponsors haven’t always been big on activation outside of the track.

“We couldn’t be any more excited to bring the Mistic E-Cig brand to the IndyCar community,” said KVSH partner James Sullivan in a statement. “After announcing Sebastien Bourdais as the driver, this is the next phase of taking KVSH to new heights following the Indianapolis 500 win in 2013.”

Bourdais said in his own thoughts that he looked forward to representing the brand.

“Health is very important to me and I’m proud to be associated with a company that is looking to reduce the risks of tobacco smoking,” he said.

The Mistic colors will be seen on the No. 11 for seven races in 2014.

Photo credit goes to KVSH Racing.

Valtteri Bottas fastest in Friday F1 practices for Russian Grand Prix

F1 Sochi Valtteri Bottas
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SOCHI, Russia — Valtteri Bottas paced both F1 practices Friday for the Russian Grand Prix on Friday as Mercedes teammate Lewis Hamilton was slowed by damaged tires in the first session.

Bottas turned a fast lap of 1 minute, 33.519 seconds in the second session that bettered Hamilton’s 1:33.786.

Renault’s Daniel Ricciardo was more than a second behind Bottas in third at 1:34.577, followed by the McLaren Racing duo of Carlos Sainz Jr. (1:34.723) and Lando Norris (1:34.847).

In the first F1 session at Sochi, Valtteri Bottas set the pace with a time of 1 minute, 34.923 seconds, beating Ricciardo by half a second. Max Verstappen was third quickest in his Red Bull, a further 0.147 back.

Hamilton could only manage 19th fastest after locking up his tires and leaving them with a flat spot. Ferrari again struggled to find pace with Sebastian Vettel ninth and Charles Leclerc 11th.

HISTORY IN SIGHTLewis Hamilton aims to tie Michael Schumacher’s record

The first session was briefly red-flagged when Nicholas Latifi crashed his Williams. Carlos Sainz Jr. spun his McLaren backward into a barrier and broke off his rear wing.

Verstappen spun during the second session but avoided damage to his car.