We noted on the ground back in June the impact that Roger Penske’s group has made for the revitalization of the Detroit Chevrolet Belle Isle Grand Prix from a corporate perspective. And earlier this week, the event announced there was more than $1 million new spending generated at this year’s doubleheader weekend.
A report done by sports consulting firm Sportsimpacts revealed the Grand Prix generated $46.3 million in total spending. Of that amount, $17 million represents new spending to the region as a result of non-local sources that will be retained long term as new income for Detroit-area households, businesses and government. The direct spending impact, which refers to all spending by local and non-local spectators, participants, and other expenditures towards event operations and infrastructure for the Grand Prix in 2013 was estimated at $28.8 million.
Detroit will host an encore of its doubleheader weekend in 2014, set for May 30-June 1. IndyCar has two races and the TUDOR United SportsCar Championship and Pirelli World Challenge share the bill. Tickets for the event go on sale today at www.detroitgp.com, and press events with drivers have been tweeted all day via the @DetroitGP Twitter handle.
Tickets also go on sale today for the Milwaukee IndyFest, a fellow Midwestern race on the IndyCar calendar that has shifted its date from June to August, post the Wisconsin State Fair. More information on this race, now renamed the (takes breath) ABC Supply Co., Inc. Wisconsin 250 of Milwaukee IndyFest Presented by the Metro Milwaukee Honda Dealers (exhales), can be found on the race website, www.milwaukeeindyfest.com.
I’ll argue here that clunky race names can be a good thing – Belle Isle’s IndyCar races are called the Chevrolet Indy Dual in Detroit Presented by Quicken Loans, as well – because it speaks to the excellent work by the Penske and Andretti Sports Marketing organizations to bring in more partners to support races on the IndyCar calendar.
Change can be frightening, but it is often exhilarating and Ken Roczen, a rider in his ninth season on a 450 bike, it was urgently needed.
Roczen ended the 2022 Supercross season with his worst performance in five years. After finishing outside of the top five in seven of his last eight rounds in the stadium series, well down the points’ standings in ninth, he decided to put that season on hold.
Before 2022, Roczen was a regular challenger for the championship despite being plagued by major accidents that required surgery in 2017 and 2018. On his return, he was diagnosed with the Epstein-Barr virus, which presents with symptoms of heavy fatigue, muscle weakness and loss of appetite and last year he tested positive for COVID-19.
Against those odds, he finished second in the outdoor season in 2019 and third in 2020. In the Supercross series, he finished third in 2020 and second in 2021.
But the abbreviated season of 2022 signaled a need for change for Roczen.
“I needed the change urgently,” Roczen said in last week’s post-race press conference at Angel Stadium. “I did a pretty big change in general.”
Those comments came three races into the 2023 with him sitting among the top three finishers for the first time in 10 Supercross rounds. It was the 57th podium of his career, only six behind 10th-place Ryan Villopoto. It was also the first for Suzuki since 2019 when Chad Reed gave them one in Detroit 63 rounds ago.
Taking time off at the end of the Supercross season had the needed effect. He rejoined SuperMotocross in the outdoor season and immediately stood on the podium at Fox Raceway in Pala, California. Two rounds later, he won at Thunder Valley in Lakewood, Colorado. The relief was short lived and he would not stand on the podium again until this year.
“I just think change overall made it happen – and these overseas races – it’s really just a snowball,” Roczen said. “You start somewhere and you feel like something works out and I got better and had more fun doing it. Working with the team as well and working on the motorcycle to get better and actually see it paying off. It’s just, it’s just a big boost in general.”
The return to Suzuki at this stage of his career, after nearly a decade of competing on 450 motorcycles, recharged Roczen. He is one of three riders, (along with Cooper Webb and his former Honda teammate Chase Sexton), with a sweep of the top five in the first three rounds of the 2023 Supercross season.
But last week’s podium really drove home how strong he’s been.
“I think we’re all trying to take it all in,” Roczen said. “I wouldn’t say it came out of nowhere really, but before the season starts you think about – or I thought of how my whole last season went – and it’s been a long time since I’ve been on the podium.”
Roczen’s most recent podium prior to Anaheim 2 came at Budds Creek Motocross Park in Mechanicsville, Maryland last August in Round 10 of the outdoor season. His last podium in Supercross was the 2022 season opener that raised expectations so high.
The change Roczen needed was not just a different team and bike. More importantly, he needed the freedom to set his own schedule and control his training schedule.
“It’s long days, but I’m really into it at the moment,” Roczen said. “Overall, I felt [that] throughout this off season and now my health has been really well, really good, so that helps. It’s needed to get to the top. I’m pretty confident that we’re, we’re doing the right thing – that I’m doing the right thing.
“I’m doing all my training on my own and I’m planning out my entire week. And I feel like I have a really good system going right now with recovery and putting in some hard days. Right now, I don’t really have anybody telling me what to do. I’m the best judge of that.
“It’s really hard to talk about how much work we’ve put in, but we’ve been doing some big changes and riding a lot throughout the week, some really, really late days. And they’re paying off right now; we’re heading in the right direction. We’re all pulling on the same string, and that helps me out big time.”