Report: NASCAR asking for $12-15 million for sponsorship of current N’Wide Series

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With Nationwide Insurance ending its sponsorship of NASCAR’s No. 2 national series following the 2014 season, the sanctioning body is hunting for a new backer that can kick in $12-$15 million for title sponsorship of the category.

Additionally, the Sports Business Journal reports that NASCAR is also telling potential prospects that they also expect a 10-year deal that includes a media commitment of more than $10 million as well as an activation commitment of more than $10 million. Altogether, that puts the annual price tag at more than $30 million.

Post-2014, Nationwide will focus its NASCAR efforts on Sprint Cup while maintaining its status as the series’ official insurance company through 2017. The company sponsored Ricky Stenhouse Jr. in several Cup events this past season.

Per the SBJ, NASCAR plans to approach companies that were in the mix for the NNS’ title sponsorship when it was last available in 2007. Among that group was Subway (a prominent sponsor of Cup driver Carl Edwards and Roush Fenway Racing’s No. 99 team), which was on the verge of striking a deal for the sponsorship but then decided to back out.

The new sponsor’s debut in 2015 would also coincide with a new TV deal that features the NBC Sports Group. The Group will carry the final 19 NNS races of the season, with 15 of those races on NBCSN and the remaining four on NBC.

Santino Ferrucci will drive No. 14 for AJ Foyt Racing full time in 2023 IndyCar season

Santino Ferrucci AJ Foyt
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Santino Ferrucci will return to full-time racing in the NTT IndyCar Series next season, joining AJ Foyt Racing.

Ferrucci had made eight IndyCar starts with three teams since his last full-time season in 2020 while also racing part time in the NASCAR Xfinity Series this year.

He will drive the storied No. 14 Dallara-Chevrolet for four-time Indy 500 winner A.J. Foyt’s team, which will field the car from its Waller, Texas headquarters.

“It’s incredibly exciting to be back in the INDYCAR Series full time,” Ferrucci said in a team release. “Being a part-time driver over the last two years has been hard for me, personally. I’m a race car driver, and I want to compete. Working with different teams has been exciting, and I’m proud that no matter which car I’ve raced, I’ve always shown speed and consistency. I couldn’t be more excited to join AJ Foyt Racing in the 14 Chevy. I can’t wait to make the best of it.”

Ferrucci, 24, had finished a career-best fourth in IndyCar four times, including the 104th Indy 500 in 2020. He was the 2019 Indy 500 rookie of the year with a sixth.

In nine Xfinity starts since 2021, Ferrucci has a career-best finish of 13th at Las Vegas Motor Speedway.

“I am thrilled to welcome Santino to the team,” Larry Foyt said in a release. “He’s shown a knack for getting toward the front of the field, and I think he is a racer who moves forward on race day. A.J. sees the fire in him and has enjoyed their meetings together. I think Santino’s experience will help his rookie teammate as well, so he is a great addition to our roster.”

Ferrucci will be teamed at AJ Foyt Racing with Benjamin Pedersen, who finished fifth in the 2022 Indy Lights standings. The team has yet to specify the number for Pedersen’s entry, which will be fielded out of its Indianapolis race shop.

Foyt’s two full-time drivers last season were Dalton Kellett and Kyle Kirkwood, who is moving to Andretti Autosport.