Report: NASCAR asking for $12-15 million for sponsorship of current N’Wide Series

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With Nationwide Insurance ending its sponsorship of NASCAR’s No. 2 national series following the 2014 season, the sanctioning body is hunting for a new backer that can kick in $12-$15 million for title sponsorship of the category.

Additionally, the Sports Business Journal reports that NASCAR is also telling potential prospects that they also expect a 10-year deal that includes a media commitment of more than $10 million as well as an activation commitment of more than $10 million. Altogether, that puts the annual price tag at more than $30 million.

Post-2014, Nationwide will focus its NASCAR efforts on Sprint Cup while maintaining its status as the series’ official insurance company through 2017. The company sponsored Ricky Stenhouse Jr. in several Cup events this past season.

Per the SBJ, NASCAR plans to approach companies that were in the mix for the NNS’ title sponsorship when it was last available in 2007. Among that group was Subway (a prominent sponsor of Cup driver Carl Edwards and Roush Fenway Racing’s No. 99 team), which was on the verge of striking a deal for the sponsorship but then decided to back out.

The new sponsor’s debut in 2015 would also coincide with a new TV deal that features the NBC Sports Group. The Group will carry the final 19 NNS races of the season, with 15 of those races on NBCSN and the remaining four on NBC.

IndyCar at IMS Friday: How to watch, start times, live streaming info

IndyCar Indianapolis start times
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With three races remaining in the NTT IndyCar Series season, Scott Dixon has a commanding lead and history on his side entering Friday’s opener of the Harvest GP at Indianapolis Motor Speedway.

The five-time series champion leads defending champ Josef Newgarden by 72 points.

Since 2014, the points leader with three races left has won the championship in five of the past six years, including Dixon in ’18.

The Chip Ganassi Racing driver has led the championship standings following every round after opening 2020 with three consecutive victories. Dixon also led the points by 78 points with three races remaining when he won the title in 2008.

Dixon, Newgarden, Pato O’Ward, Colton Herta, Will Power, Graham Rahal and Takuma Sato are championship eligible.

Anyone outside 108 points of the lead after Indy will be eliminated heading into the Oct. 25 season finale at St. Petersburg, Florida.

Here is the IndyCar Harvest GP at the Indianapolis Motor Speedway road course schedule for Friday (all times are ET), including details and start times:


Indianapolis Motor Speedway TV schedule for Friday

IndyCar Harvest GP Race 1: 3:30 p.m., USA Network, NBC Sports Gold and streaming on the NBC Sports App and NBCSports.com); Leigh Diffey is the lead announcer for IndyCar on NBCSN this weekend with analysts Townsend Bell and Paul Tracy.


IndyCar Harvest GP, Race 1 at Indianapolis Motor Speedway start times, information

COMMAND TO START ENGINES: 3:53 p.m.

GREEN FLAG: 4 p.m.

DISTANCE: The race is 85 laps (207.35 miles) around Indianapolis Motor Speedway’s a 2.439-mile, 14-turn road course in Indianapolis.

TIRE ALLOTMENT: Nine sets primary, five sets alternate (A 10th set of primary tires is available to any car fielding a rookie.) Teams must use one set of primary and one set of alternate tires in the race.

PUSH TO PASS: 200 seconds of total time with a maximum time of 20 seconds per activation.

FORECAST: According to Wunderground.com, it’s expected to be 57 degrees with a 0% chance of rain at the green flag.

QUALIFYING: 6:20 p.m. Thursday (NBC Sports Gold)

ENTRY LIST: Click here for the 25 drivers racing this weekend at Indianapolis