In recent years, one of the bigger issues surrounding motorsports at large is its ability to attract younger fans and keep their loyalty as they grow up.
With that in mind, ISC-owned Michigan International Speedway – host of two NASCAR Sprint Cup weekends annually – is taking the proactive approach by establishing a “Youth Fan Advisory Board” for their 14-20 year old fans.
“Engaging and attracting youth is critical for NASCAR, our sport and MIS,” MIS president Roger Curtis said. “We want to learn why and do more for kids and teens.
“It is important to us that we maintain an open line of communication with our guests as we strive to make their trip to the track memorable each time. The Youth FAB allows us to talk with youth and gather ideas to improve their fan experience.”
Youth interested in joining can download the application here and have until Jan. 15, 2014 to return it. Members will be able to communicate with MIS staff via e-mail and conference calls to help in future planning for the track and its events.
“I’m so excited to join Andretti United Extreme E,” Munnings said in a release. ““I was really intrigued when I first heard about Extreme E, I just knew I had to be involved. The male / female racing partnership is a fantastic and exciting new concept. The season has incredible locations and the racing will be very exciting. It will be a new challenge for the teams and drivers, and I’m so thrilled to be working with such a strong team.
“The championship is a really innovative concept, it’s combining motorsport and science and will produce an important legacy in each race location. Bringing the platform that motorsport has in line with the awareness that the planet needs right now is awesome and a really important message.”
Said Hansen: “Going into the Extreme E will be a new chapter in my career, one that I am extremely excited about. It is something brand new, not only for me, but the whole of motorsport. The format is something
we’ve never seen before. I’m also delighted to be able to carry the message of something bigger – talking about the environment and doing something good for the world – that’s something that really drives me. It’s going to be a big adventure in life to see these locations and I’m going to do my best in carrying this responsibility and hopefully making people aware of the challenges we have in the world, together with our passion for racing.”