In recent years, one of the bigger issues surrounding motorsports at large is its ability to attract younger fans and keep their loyalty as they grow up.
With that in mind, ISC-owned Michigan International Speedway – host of two NASCAR Sprint Cup weekends annually – is taking the proactive approach by establishing a “Youth Fan Advisory Board” for their 14-20 year old fans.
“Engaging and attracting youth is critical for NASCAR, our sport and MIS,” MIS president Roger Curtis said. “We want to learn why and do more for kids and teens.
“It is important to us that we maintain an open line of communication with our guests as we strive to make their trip to the track memorable each time. The Youth FAB allows us to talk with youth and gather ideas to improve their fan experience.”
Youth interested in joining can download the application here and have until Jan. 15, 2014 to return it. Members will be able to communicate with MIS staff via e-mail and conference calls to help in future planning for the track and its events.