Mark Miles talks about the road ahead for IndyCar

By Dec 4, 2013, 2:15 PM EST
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Hulman & Co. CEO Mark Miles may have given us an glimpse into IndyCar’s near-future yesterday at the 2013 Motorsports Marketing Forum in Las Vegas.

SportsBusiness Daily’s Josh Carpenter reports several interesting tidbits from Miles during his interview at the Forum, including the revelation of potential new international markets such as the Middle East, South Africa, India and parts of South America.

“There’s enormous opportunity,” Miles said about the subject according to Carpenter. “About a year’s time will tell if I’m right…When we started talking about it, the phones started ringing. I’m going from here to London pursuant to that. And there’s lots of interest now.

“We’ve got to have the right partners, they have to understand the economics and it has to make sense.”

Carpenter also tweeted yesterday that IndyCar’s had “three positive conversations” with potential title sponsors to replace IZOD, who chose in September to end their deal with the series at the conclusion of this past season.

Additionally, Miles said that the Indianapolis Motor Speedway is “likely to try” adding an apron to the 2.5-mile oval to help boost the on-track product for its NASCAR events, including the Brickyard 400. IMS is set to receive a substantial amount of money for future upgrades, and it can be assumed that some of the money could go toward the apron project.

Where to start? Well, it’s a good thing for IndyCar that the title sponsorship has attracted at least some interest. On the other hand, you only had to scroll through the Twittersphere last night to see rampant skepticism about Miles’ plan for IndyCar global expansion.

To the observers in that boat, IndyCar’s minimal American presence beyond the Indianapolis 500 should be enough to stop Miles from having pipe dreams of international races and keep him focused on fixing things here at home. Except, apparently, it isn’t.

One figures Miles has at least read up on how the planned 2012 race in Qingdao, China crumbled and is taking extra care to find those “right partners” as he put it. If he can, it could all work out. Until then, he’ll have to deal with the naysayers.

As for the matter of re-installing the apron at IMS, that may be a good move on Miles’ part. The Speedway’s NASCAR events have suffered for various reasons over the years, but out of all of those, the most prominent is that the stock car racing simply isn’t very good there.

It may not completely solve the problem, but if an apron can provide some more instances of on-track passing, then at least we won’t feel like we’re watching a never-ending parade every summer.

Ford unveils a new Mustang for 2024 Le Mans in motorsports ‘lifestyle brand’ retooling

Associated PressJun 9, 2023, 7:00 PM EDT
Ford Mustang Le Mans
Ford Performance
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LE MANS, France — Ford has planned a return to the 24 Hours of Le Mans with its iconic Mustang muscle car next year under a massive rebranding of Ford Performance aimed at bringing the automotive manufacturer “into the racing business.”

The Friday unveil of the new Mustang Dark Horse-based race car follows Ford’s announcement in February (and a ballyhooed test at Sebring in March) that it will return to Formula One in 2026 in partnership with reigning world champion Red Bull.

The Mustang will enter the GT3 category next year with at least two cars in both IMSA and the World Endurance Championship, and is hopeful to earn an invitation to next year’s 24 Hours of Le Mans. The IMSA entries will be a factory Ford Performance program run by Multimatic, and a customer program in WEC with Proton Competition.

Ford CEO Jim Farley, also an amateur sports car racer, told The Associated Press the Mustang will be available to compete in various GT3 series across the globe to customer teams. But more important, Farley said, is the overall rebranding of Ford Performance – done by renowned motorsports designer Troy Lee – that is aimed at making Ford a lifestyle brand with a sporting mindset.

“It’s kind of like the company finding its own, and rediscovering its icons, and doubling down on them,” Farley told the AP. “And then this motorsports activity is getting serious about connecting enthusiast customers with those rediscovered icons. It’s a big switch for the company – this is really about building strong, iconic vehicles with enthusiasts at the center of our marketing.”

Ford last competed in sports car racing in 2019 as part of a three-year program with Chip Ganassi Racing. The team scored the class win at Le Mans in 2016 in a targeted performance aimed to celebrate the 50th anniversary of Ford snapping Ferrari’s six-year winning streak.

Ford on Friday displayed a Mustang with a Lee-designed livery that showcased the cleaner, simplified look that will soon be featured on all its racing vehicles. The traditional blue oval with Ford Performance in white lettering underneath will now be branded simply FP.

The new mark will be used across car liveries, merchandise and apparel, display assets, parts and accessories and in advertising.

Farley cited Porsche as an automaker that has successfully figured out how to sell cars to consumers and race cars in various series around the world while creating a culture of brand enthusiasts. He believes Ford’s new direction will help the company sell street cars, race cars, boost interest in driving schools, and create a merchandise line that convinces consumers that a stalwart of American automakers is a hip, cool brand.

“We’re going to build a global motorsports business off road and on road,” Farley told the AP, adding that the design of the Mustang is “unapologetically American.”

He lauded the work of Lee, who is considered the top helmet designer among race car drivers.

“We’re in the first inning of a nine inning game, and going to Le Mans is really important,” Farley said. “But for customer cars, getting the graphics right, designing race cars that win at all different levels, and then designing a racing brand for Ford Performance that gets rebranded and elevated is super important.”

He said he’s kept a close eye on how Porsche and Aston Martin have built their motorsports businesses and said Ford will be better.

“We’re going in the exact same direction. We just want to be better than them, that’s all,” Farley said. “Second is the first loser.”

Farley, an avid amateur racer himself, did not travel to Le Mans for the announcement. The race that begins Saturday features an entry from NASCAR, and Ford is the reigning Cup Series champion with Joey Logano and Team Penske.

The NASCAR “Garage 56” entry is a collaboration between Hendrick Motorsports, Chevrolet and Goodyear, and is being widely celebrated throughout the industry. Farley did feel left out of the party in France – a sentiment NASCAR tried to avoid by inviting many of its partners to attend the race so that it wouldn’t seem like a Chevrolet-only celebration.

“They’re going right and I’m going left – that NASCAR thing is a one-year deal, right? It’s Garage 56 and they can have their NASCAR party, but that’s a one-year party,” Farley said. “We won Le Mans outright four times, we won in the GT class, and we’re coming back with Mustang and it’s not a one-year deal.

“So they can get all excited about Garage 56. I almost see that as a marketing exercise for NASCAR, but for me, that’s a science project,” Farley continued. “I don’t live in a world of science projects. I live in the world of building a vital company that everyone is excited about. To do that, we’re not going to do a Garage 56 – I’ve got to beat Porsche and Aston Martin and Ferrari year after year after year.”

Ford’s announcement comes on the heels of General Motors changing its GT3 strategy next season and ending its factory Corvette program. GM, which unlike Ford competes in the IMSA Grand Touring Prototype division (with its Cadillac brand), will shift fully to a customer model for Corvettes in 2024 (with some factory support in the IMSA GTD Pro category).