NASCAR has announced details of an executive restructuring, with former General Motors executive Brent Dewar being named as its new chief operating officer.
Additionally, NASCAR has promoted three members of its executive management. Steve Phelps (senior vice president and chief marketing officer) and Steve O’Donnell (senior vice president of racing operations) have both been elevated to executive vice president, while Gary Crotty (general counsel) has been made chief legal officer.
Dewar spent almost three decades within General Motors and took on many assignments in his tenure there, ranging from global marketing and motorsports/sales operations for multiple brands.
His final assignment at GM was as senior vice president for Global Chevrolet, and he has spent time recently as a consultant for NASCAR on its drive to transform the competition aspect in the areas of rules, penalties, officiating and inspecting.
“In Brent Dewar, we will add a seasoned leader with deep experience in the automotive sector, plus intimate knowledge of and passion for NASCAR as well as various other forms of motorsports,” NASCAR CEO Brian France said in a statement.
“Brent brings creativity, drive, intelligence, operational acumen and a clear understanding of our assets and challenges to NASCAR. He’s a leader who’s naturally collaborative, an essential trait as we work more closely with the OEMs, teams, tracks, broadcast partners and others to grow the sport over the next decade.”
In an interview with Ryan, Dewar stated that he looks forward to helping attract “more youth and multicultural audiences to the sport” through those avenues.
“We were early adapters at GM to new forms of media as it migrated into digital and social,” Dewar said. “Fans choose multiple forms of media, and we have to be contextually relevant in all of those. It’s a different world today.”
Media and fan attention focused on a controversial run-in between Haiden Deegan and his Monster Energy Yamaha Star Racing teammate Jordon Smith during Round 10 of the Monster Energy Supercross race at Detroit, after which the 250 East points’ Hunter Lawrence defends the young rider in the postrace news conference.
Deegan took the early lead in Heat 1 of the round, but the mood swiftly changed when he became embroiled in a spirited battle with teammate Smith.
On Lap 3, Smith caught Deegan with a fast pass through the whoops. Smith briefly held the lead heading into a bowl turn but Deegan had the inside line and threw a block pass. In the next few turns, the action heated up until Smith eventually ran into the back of Deegan’s Yamaha and crashed.
One of the highlights of the battle seemed to include a moment when Deegan waited on Smith in order to throw a second block pass, adding fuel to the controversy.
After his initial crash, Smith fell to seventh on the next lap. He would crash twice more during the event, ultimately finishing four laps off the pace in 20th.
The topic was inevitably part of the postrace news conference.
Smith had more trouble in the Last Chance Qualifier. He stalled his bike in heavy traffic, worked his way into a battle for fourth with the checkers in sight, but crashed a few yards shy of the finish line and was credited with seventh. Smith earned zero points and fell to sixth in the standings.
“I think he’s like fifth in points,” Deegan said. “He’s a little out of it. Beside that it was good, I don’t know. I wasn’t really paying attention.”
Deegan jokingly deflected an earlier question with the response that he wasn’t paying attention during the incident.
“He’s my teammate, but he’s a veteran, he’s been in this sport for a while,” Deegan said. “I was up there just battling. I want to win as much as everybody else. It doesn’t matter if it’s a heat race or a main; I just want to win. I was just trying to push that.”
But as Deegan struggled to find something meaningful to say, unsurprisingly for a 17-year-old rider who was not scheduled to run the full 250 schedule this year, it was the championship leader Lawrence who came to his defense.
“I just want to point something out, which kind of amazes me,” Lawrence said during the conference. “So many of the people on social media, where everyone puts their expertise in, are saying the racing back in the ’80s, the early 90s, when me were men. They’re always talking about how gnarly it was and then anytime a block pass or something happens now, everyone cries about it.
“That’s just a little bit interesting. Pick one. You want the gnarly block passes from 10 years ago and then you get it, everyone makes a big song and dance about it.”
Pressed further, Lawrence defended not only the pass but the decision-making process that gets employed lap after lap in a Supercross race.
“It’s easy to point the finger,” Lawrence said. “We’re out there making decisions in a split millisecond. People have all month to pay their phone bill and they still can’t do that on time.
“We’re making decisions at such a fast reaction [time with] adrenaline. … I’m not just saying it for me or Haiden. I speak for all the guys. No one is perfect and we’re under a microscope out there. The media is really quick to point a finger when someone makes a mistake.”
The media is required to hold athletes accountable for their actions. They are also required to tell the complete story.