Richard Petty reflects on the impact of Andy Granatelli

1 Comment

Andy Granatelli, who passed away at 90 years old yesterday in a California hospital, will always be remembered in the open-wheel world for helping to revive the Novi engine in the early 1960s, rocking the Indianapolis 500 with his turbine-powered cars, and kissing Mario Andretti on the cheek after their famous Indy victory in 1969.

But in the NASCAR world, his biggest claim to fame will always be the $250,000 deal he struck as chairman of STP with seven-time Winston (now Sprint) Cup champion Richard Petty, which effectively transformed the sponsorship aspect of the sport.

From the beginning of the partnership in 1972 through the end of Petty’s driving career in 1992, STP was there to back NASCAR’s “King” on his car, which often sported both STP’s day-glo red and the famous shade of “Petty blue.”

The car became iconic to millions of race fans, and it is still one of the most important representations of NASCAR today; recently, the Smithsonian Magazine named a 1984 Pontiac Grand Prix version of Petty’s No. 43 as one of the “101 Objects That Made America.”

And even now, STP continues to back both Petty himself and the Richard Petty Motorsports team that currently races in the Sprint Cup Series – ensuring that a key part of Granatelli’s legacy endures.

“Andy was one of the best at public relations and marketing in all of motorsports,” Petty said Monday to NASCAR.com’s David Caraviello. “He was ahead of his time and set the standard for selling his products. We still enjoy our relationship with STP today and it was our meetings with Andy that started it all.

“He was really determined about how he wanted to market his product, and he never stopped wanting to get his way, but that’s what made him successful too.”

Bill Elliott joins Tony Stewart/Ray Evernham SRX series for 2021

Jeff Robinson/Icon Sportswire via Getty Images
Leave a comment

NASCAR Hall of Famer Bill Elliott became the eighth driver to join the Superstar Racing Experience, the short-track series being started by Ray Evernham and Tony Stewart.

The two-time Daytona 500 winner and 1988 NASCAR Cup Series champion was inducted into the NASCAR Hall of Fame in 2015 and was voted NASCAR’s most popular driver 16 times (his son, Chase, has received the honor the past two years). Elliott also closed his full-time Cup career driving for Evernham’s Dodge team from 2001-03, winning the 2002 Brickyard 400.

“I am excited to reunite with Ray Evernham and some of the great legends of our sport,” Elliott, who joins Stewart and Bobby Labonte as NASCAR Hall of Famers in the SRX, said in a release. “I look forward to racing at some of the most historic American racing destinations and putting on an awesome show for the fans. We have a special driver field and it will be fun competing with some of the greatest drivers of all time.”

The series, which is expecting to have a dozen drivers, also has Tony Stewart, Helio Castroneves, Bobby Labonte, Paul Tracy, Tony Kanaan, Willy T. Ribbs and Mark Webber in its lineup.

SRX was co-founded by NASCAR Hall of Famers Stewart and Evernham and was unveiled July 13.

Several drivers have expressed interest in the new circuit, which is modeled on the International Race of Champions (IROC) series that matched drivers from various auto racing disciplines in equally prepared cars for an annual four-race series for 30 years.

With the addition of Bill Elliott, Superstar Racing Experience has yet to reveal a schedule or tracks, but it’s expected that Stewart’s Eldora Speedway will be on the slate.