Andy Granatelli, who passed away at 90 years old yesterday in a California hospital, will always be remembered in the open-wheel world for helping to revive the Novi engine in the early 1960s, rocking the Indianapolis 500 with his turbine-powered cars, and kissing Mario Andretti on the cheek after their famous Indy victory in 1969.
But in the NASCAR world, his biggest claim to fame will always be the $250,000 deal he struck as chairman of STP with seven-time Winston (now Sprint) Cup champion Richard Petty, which effectively transformed the sponsorship aspect of the sport.
From the beginning of the partnership in 1972 through the end of Petty’s driving career in 1992, STP was there to back NASCAR’s “King” on his car, which often sported both STP’s day-glo red and the famous shade of “Petty blue.”
The car became iconic to millions of race fans, and it is still one of the most important representations of NASCAR today; recently, the Smithsonian Magazine named a 1984 Pontiac Grand Prix version of Petty’s No. 43 as one of the “101 Objects That Made America.”
And even now, STP continues to back both Petty himself and the Richard Petty Motorsports team that currently races in the Sprint Cup Series – ensuring that a key part of Granatelli’s legacy endures.
“Andy was one of the best at public relations and marketing in all of motorsports,” Petty said Monday to NASCAR.com’s David Caraviello. “He was ahead of his time and set the standard for selling his products. We still enjoy our relationship with STP today and it was our meetings with Andy that started it all.
“He was really determined about how he wanted to market his product, and he never stopped wanting to get his way, but that’s what made him successful too.”
ANAHEIM, California – Ken Roczen will make the move from HRC Honda to H.E.P. Motorsports with the Progressive Ecstar Suzuki team, ending a long and eventful offseason that saw his split from his longstanding team after he committed to running World Supercross (WSX).
“H.E.P. Motorsports is thrilled to announce that the team has signed Ken Roczen as its premier rider for the 2023 season,” the team announced on Instagram. “Former AMA Motocross champion Roczen will be aboard a Suzuki RM-Z450. Roczen, who won his most recent championship on a Suzuki, will be reunited with the brand and bring his exciting style, determination, and grit back to the RM Army.
“Ken Roczen will compete in the upcoming 2023 Supercross and Motocross Championship series which is set to start on January 7 at Anaheim Stadium in Southern California.”
For Roczen, it is a return to the bike of his youth and on which he had some of his greatest professional success.
“This thing has been going on for weeks and weeks and weeks in the making, but there was so much uncertainty,” Roczen told NBC Sports during Monster Energy Supercross Media Sessions. “It was a very unique situation. I just finally signed two nights ago, so it’s really only legit once the ink hits the paper. It’s been in the works for a long time, but there were just a lot of questions and a lot of input from a lot of other teams too.
“Good things take time, and I’m okay with that. I grew up riding Suzuki. Ot’s like a homecoming. It’s a special feeling”
Roczen won the 2016 Lucas Oil Pro Motocross Championship on a Suzuki before making the move to Honda. That year he won nine of 12 Nationals and finished no worse than second as he easily outpaced Eli Tomac by 86 points. He finished third in his next Pro Motocross outing in 2018 after sitting out the outdoor season in 2017.
“I am beyond excited to reconnect with Suzuki for the 3rd time in my career. We’ve had a lot of success in the past and I’m looking forward to seeing what we can accomplish together in our future.” Roczen said in the Instagram post.