Coca-Cola NASCAR drivers commence filming 2014 spots

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Part of the NASCAR preseason in January includes filming most of the ads you’ll see in the Daytona 500 and beyond for the 2014 Sprint Cup season. Coca-Cola, who produced the “Family Road Trip” ad in 2013, is back for an encore with the six Coca-Cola Racing “family of drivers.”

Several of the drivers – Danica Patrick, Joey Logano and Greg Biffle – posted picture updates to Twitter yesterday from the filming process. Patrick’s raised a stir, in particular, because it showed her Stewart-Haas Racing team boss and teammate Tony Stewart in a firesuit for the first time this year.

Here’s the evidence:

Those four plus Ryan Newman and Denny Hamlin make up the Coca-Cola family of drivers. The official soft drink of NASCAR, Coca-Cola earned the NASCAR Marketing Achievement Award in 2013.