By now, we’ve probably seen at least a couple of promo videos for the TUDOR United SportsCar Championship, which officially begins next weekend with the Rolex 24 at Daytona International Speedway.
But Magnus Racing has taken a different tack in promoting the TUSC, born from the merger of GRAND-AM and the American Le Mans Series. In their clip above, a child rides home on his bike while his parents take the contents of his two toy car cases (one for his GRAND-AM cars, the other for his ALMS cars) and combine them into a single case (the TUSC one, of course).
Upon arriving home, the child then places Magnus’ No. 44 Porsche 911 GT America in a table-top replica of Daytona. He and his parents then watch as the Magnus machine and others zip around the famed road course before another child comes to visit – “John, I think it’s Andy’s turn to play,” says the mother in an apparent nod to the No. 44’s full-time drivers, John Potter and Andy Lally.
It’s a clever, well-crafted clip that does its purpose without going for the obligatory air of attitude you see in most racing promos. In its place stands the hope that the TUSC has for people to “rediscover sportscar” now that there’s one series again.
“I’m so excited to join Andretti United Extreme E,” Munnings said in a release. ““I was really intrigued when I first heard about Extreme E, I just knew I had to be involved. The male / female racing partnership is a fantastic and exciting new concept. The season has incredible locations and the racing will be very exciting. It will be a new challenge for the teams and drivers, and I’m so thrilled to be working with such a strong team.
“The championship is a really innovative concept, it’s combining motorsport and science and will produce an important legacy in each race location. Bringing the platform that motorsport has in line with the awareness that the planet needs right now is awesome and a really important message.”
Said Hansen: “Going into the Extreme E will be a new chapter in my career, one that I am extremely excited about. It is something brand new, not only for me, but the whole of motorsport. The format is something
we’ve never seen before. I’m also delighted to be able to carry the message of something bigger – talking about the environment and doing something good for the world – that’s something that really drives me. It’s going to be a big adventure in life to see these locations and I’m going to do my best in carrying this responsibility and hopefully making people aware of the challenges we have in the world, together with our passion for racing.”