Brad Keselowski ready to prove 2012 championship was not a fluke

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CHARLOTTE, N.C. — Brad Keselowski had a memorable season in 2012 and one he’d just as soon forget in 2013.

Such is the unpredictable nature of NASCAR Sprint Cup racing from one season to the next. While he was the talk of the sport after winning the Cup championship in 2012, after a disappointing 2013, Keselowski is bound and determined not to be perpetually known as a one-hit wonder going forward.

As in one-time champion – a.k.a. one and done.

“Not winning the championship is disappointing,” Keselowski said Wednesday during the third day of the four-day NASCAR Media Tour. “That’s my goal, I want to win the championship, I want to win races. If you’re looking at it in a whole season sense, to not win a championship is absolutely disappointing and it should be. And I don’t want anyone working on my team that’s not disappointed when you don’t win a championship.”

Keselowski and Team Penske have made numerous changes to bounce back from 2013 to a more successful 2014. They’ve done a wholesale facelift of the pit crew (only two members remain from 2012’s unit), added an “athletic director” to monitor the workouts of crew members, and have done considerable realignment within the mechanical department to minimize what were far too many broken parts and strategy missteps last season.

“You have to compare your success to your failures and try to understand the difference,” Keselowski said. “There wasn’t one (failure last season), there was a series across the board, and it’s our job to resurrect that and I think the approach has been so to do that.”

The differences between his championship season of 2012 and failing to make the Chase for the Sprint Cup in 2013 are stark.

In bringing Penske his first Cup championship in three decades of trying in 2012, Keselowski won five races, had 13 top five and 23 top 10 finishes in the 36-race schedule.

In 2013, however, he won just one race (and that didn’t come until the 31st event of the season, at Charlotte), had only nine top five and 16 top 10 showings. He also failed to make the Chase and defend his previous year’s title, eventually winding up as the highest finishing driver that didn’t make the Chase (14th place).

Still, that was little consolation to the driver of the No. 2 Miller Lite Ford.

“We had situations out of our control that we didn’t execute on,” Keselowski said. “It seemed like at any given point of the year, we were this close, but not there. We had too many mechanical failures, we certainly addressed those. … We had too many issues on pit road and I had too many issues behind the wheel. If we (improve) any one of them, we feel we’re right where we need to be a championship contender.”

Team owner Roger Penske concurs.

“We’ve here to win the championship,” Penske said. “We’ve got some work to do. The competition has never been tougher. Our goal is to be at that head table in Las Vegas in 2014 (at the NASCAR Awards Banquet).

“(Last season was) a big disappointment. We knew we were better than we showed. We didn’t have the reliability with the pit crew, the car and the engine. To me, I think it’s a learning curve, I think it makes (Keselowski) better because he has to come back now and show people it wasn’t just a fluke in 2012.”

With Keselowski and Joey Logano (who finished eighth in the Chase last season when Keselowski faltered) as the team’s two representatives in the Sprint Cup Series and Ryan Blaney running a part-time schedule in the Nationwide Series, youth is definitely being served at Team Penske this season.

“As I look at 2014, consistency and continuity are key from the standpoint of our team,” Penske said. “And when I think of our drivers, I think of youth. You take our two Cup drivers and then you put Ryan Blaney in there and (the average age is) 24 years old. These drivers have the ability to win, they were winners in their series in 2013 and we expect a lot in 2014.”

And right at the top of the list of expecting a lot – especially from himself – is Keselowski.

“Last year, I feel like I ran some of the best races of my life, and in a lot of ways I was a better driver than I was in 2012,” Keselowski said. “But this is not an individual sport. You can very easily argue that the team side carried me for part of 2012, and vice-versa in 2013. It’s a team sport and it’s a collective evolving. It was our responsibility to get it done and we didn’t. But that doesn’t mean we don’t think we can. I think we can.

“It’s a new opportunity. We’re ready to get going here in 2014 and I do think we have a lot of continuity. We think we’re where we need to be to run for another championship. I feel like we’re reloaded.”

Peacock to stream all Supercross and Motocross races in 2023, plus inaugural SuperMotocross Championship

Peacock Supercross Motocross 2023
Feld Entertainment, Inc.
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NBC Sports and Feld Motor Sports announced that Peacock and the NBC family of networks will stream all 31 races of the combined Monster Energy Supercross, Lucas Oil Pro Motocross and the newly created SuperMotocross World Championship beginning January 7, 2023 at Angel Stadium in Anaheim, California and ending October 14 in the place where Supercross was born: the Los Angeles Coliseum.

The combined series will create a 10-month calendar of events, making it one of the longest professional sports’ seasons in the United States.

The agreement is for multiple years. The season finale will air live on Peacock and the USA Network.

Peacock will present live coverage of all races, qualifying and heats across both series. The 31 total races will mark a record for the combined number of Supercross and Pro Motocross events that NBC Sports will present in a single season.

NBC, USA Network and CNBC will provide coverage of all races, including the SuperMotocross World Championship Playoffs and Final, through 2023 and beyond. For more information about the Peacock streaming service, click here.

“With our wide array of live and original motorsports offerings, Peacock is a natural home for Supercross and Pro Motocross races,” said Rick Cordella, Chief Commercial Officer, Peacock. “We’re looking forward to providing fans with an easily-accessible destination to find every race all season long, including the exciting finish with the newly formed SuperMotocross World Championship.”

MORE: A conversation about media rights created the new SuperMotocross World Championship Series

The NBC family of networks has been home to Supercross for the past several seasons and this is a continuation of that relationship. The media rights for both series expired at the end of 2022, which allowed Supercross and Motocross to combine their efforts.

In fact, it was that conversation that led to the formation of the SuperMotocross World Championship (SMX).

The SMX series will begin on September 9, 2023 after the conclusion of the Pro Motocross season. Points will accumulate from both series to seed the SMX championship, which creates a record number of unified races.

“The SuperMotocross World Championship adds a new dimension to the annual Supercross and Pro Motocross seasons that will result in crowning the ultimate World Champion,” said Stephen C. Yaros, SVP Global Media and Supercross for Feld Motor Sports. “We are thrilled to be extending our relationship with NBC Sports so our fans can watch all the racing action streaming live on Peacock and the option to also watch select rounds on NBC, USA Network and CNBC.”

Complete 2023 coverage schedules for Supercross, Pro Motocross and the SuperMotocross World Championship on Peacock, NBC, USA Network and CNBC will be announced in the near future.