Q&A with NASCAR on NBC analyst Jeff Burton, Part 1

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With testing and occasional race duties coming up this NASCAR Sprint Cup season for Michael Waltrip Racing, Jeff Burton is still very much involved in the competition side of the sport.

But this year will also see Burton – universally respected and known among fans and media as “The Mayor” of the Sprint Cup garage – contribute to NBCSN’s new “NASCAR AMERICA” daily show that debuts on Monday at 5 p.m. ET.

Come 2015, he’ll move into a full-time analyst role with NBC Sports Group as it officially begins coverage of Sprint Cup and Nationwide Series racing.

Recently, MotorSportsTalk had the privilege of talking with him about a variety of topics. Today, you’ll see his thoughts on transitioning into the broadcast booth, and tomorrow, you’ll read about his role with MWR and his insights on the upcoming season – which starts Sunday with the Daytona 500.

What sort of impact did the NBC position have on you pulling back to part-time driving? Or had the pulling back part been on your mind before it opened up?

“The NBC thing certainly moved the ball. I knew 2014 was going to be my last full year. I had made up my mind on that. And the timing of NBC – that was going to be real convenient. We had a lot of conversations about it and it felt like that was going to work out. But then the opportunity to do [NASCAR AMERICA], being involved with that and being able to actually spend the time I need to spend – all that felt right to me.

“It just felt like the timing was right and I’ll be honest – and I’m not saying this because I’m talking to [an NBCSports.com writer] – the opportunity to work with NBC was very appealing to me. The reason I say that is I watch NBC Sports and I watch the way they cover sports, and I like it. It feels right to me. It feels very professional. It fits who I am…It’s not about self-promoting, it’s about what’s going on and that fits me. And that pushed me to make a decision that I wasn’t sure I was ready to make [laughs]! It became a lot easier to make it.”

How important is it to have the support of a company like NBC Sports as you transition from driving to the broadcast booth?

“We’re doing it first class and we’re doing it right. That’s been my belief forever – if you put an effort in to do it right, then there’s the opportunity for it to come out right. You go into it, put a half-hearted effort into it, and you can pretty sure you’re gonna get a half-hearted result. Sitting down with [NBC Sports/NBCSN executive producer] Sam Flood and [NBC Sports Group vice president of NASCAR production] Jeff Behnke and really understand how they wanted to cover the sport, I became very excited about it and was very energized and enthusiastic.

“And then the people they’ve gone out and gotten – I mean, going in with [Sprint Cup crew chief] Steve Letarte, that’s a big deal. He’s going to be unbelievably good. And [play-by-play announcer] Rick Allen – I mean, we’re 18 months away from doing our first [race] broadcast, but they knew who they wanted and they got ‘em. That shows you the kind of company they are: “This is what we want. We’re gonna go make it happen.”

“They’ve could’ve easily said, ‘Well, let’s just see what happens.’ But they went and said, ‘Hey, let’s jump on it now,’ and by doing that, they put something in Steve Letarte’s head…It just goes to show, if you’re dedicated and committed and you go after it, you can make good stuff happen. That’s the way I view it. They went head-first into this to get the best team they could and hopefully, we live up to it. We’ve got a lot of work to do. But they got all their No. 1 draft picks.”

A common refrain we’ve heard involving NASCAR in recent years is that the younger fans are leaving it behind. How do you, Rick and Steve intend to convey the excitement of the sport to those fans and have them maybe take another look?

“First of all, there are so many stories in the sport: We’re not gonna have to create stories. What we need to do is telling more stories, more about what’s going on and not just about the Top 5 guys running [in a race]. We need to talk about technology. We need to talk about the things going on in the car with the drivers in specific ways. We need to get creative in how we not only talk about it, but how we allow viewers to visually understand it from a technology standpoint, strategy standpoint, and driver’s standpoint. All those things create opportunities.

“I believe that young people still like cars. I’m around them all the time, as my son races and my daughter just turned 18 years old. She has a lot of friends that are buying their first cars and just started driving, and my son’s around kids that race. Kids love cars. Kids love to drive. They still do. Is it different? Yeah. It used to be we’d take the car, change the engine in it, and that’s not going on [as much] today, but they still love to drive and still love cars. We’ve gotta get them back to being excited about racing!

“We can do that. There’s a lot of ways to do that. There’s nothing about racing that kids don’t like. It’s exciting, it’s fun, it’s loud, it’s in your face, it’s action. We just need to find a better way to present it to them. I’m confident we can do this. But it’s going to take some work. If we try to do it the way everybody else has done it, we’re gonna get the same result and we need to go into this looking for better results.”

(NOTE: The following is part of the answer to the previous question, but it wound up focusing on the competitive drive of the on-air team. We think it’s a good look into Jeff’s personality, so we’ve kept it in. – MST)

“In regards to the competition, nothing personal, but we intend to be the best. NBC intends to cover racing better than everybody else. It’s a competition. And I’ve been in competition my whole life. Rick Allen’s been a competitor [three-time All-American decathlete, University of Nebraska]. Steve Letarte’s been a competitor. We’re competitive people! And Sam Flood, too [college hockey captain]. We want to be the best. We want to take it to ’em – nothing personal, but we want to take it to ‘em. And that’s what we intend to do.”

What would be a sign of success to you in this role?

“When fans say to me, ‘I understand more today that I ever have. Racing is more fun to watch. This is fun. I know more about the sport than I used to know. I understand the rules more, I understand the process more.’ That’s a success. When I run into fans – it’s not about promoting me. It’s about telling the story of the sport. I don’t want people walking up to me, telling me how great I am.

“I want to them to walk up to me and say, ‘This sport is awesome.’ Because if they do that, then we’re doing our job…We have a great sport. We’ve got to get some energy back into it. We’ve gotta get people understanding how great it is. And everybody’s trying. It’s not like we’re the ones going to be trying. But we’re going to try and bring a fresh approach to it, a new approach to it.”

INDYCAR: What Drivers Are Saying about Sunday’s KOHLER Grand Prix at Road America

Helio Castroneves leads the field early at last year's IndyCar race at Road America. Photo: IndyCar.
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Here’s What Drivers Are Saying about this Sunday’s KOHLER Grand Prix at Road America in Elkhart Lake, Wisconsin (courtesy IndyCar Media Relations):

JOSEF NEWGARDEN (No. 1 Verizon Team Penske Chevrolet): “I’m not shy on saying that Road America is probably my favorite track. I really love racing there. It’s a fun road course with a lot of great INDYCAR fans, so what’s not to love? These cars with the new aero kit have been super exciting on road courses and this weekend will be no different. The entire No. 1 Verizon Chevy team and I are pumped to get on track there. I thought we were strong at Texas after not living up to our standards at Detroit, but we just ran out of luck. Myself and the entire team are ready to really come back strong to gain more points to continue our hunt for another championship.”

MATHEUS LEIST (No. 4 ABC Supply AJ Foyt Racing Chevrolet): “Road America is a pretty cool track. It is one of my favorite tracks in the world and my favorite track in the U.S. Last year, I had a great weekend there in Indy Lights, winning the first race as well as the pole position. Each time we work together as a team, we are developing the car and getting quicker. I think we might have a great car for this weekend and I’m looking forward to it.”

JAMES HINCHCLIFFE (No. 5 Arrow Electronics SPM Honda): “Road America is one of the coolest tracks in North America. It’s the kind of track that lets you really stretch an Indy car’s legs and really push it. We had a solid test in the Arrow Electronics car there last week, but testing is one thing and racing a whole other, so I’m excited to get there and see what we’ve got.”

ROBERT WICKENS (No. 6 Lucas Oil SPM Honda): “I’m really looking forward to Road America. I think, in the last few races, we’ve shown our potential. We’ve shown that we’re quick. Now we need to try to get back on the podium. Road America is always a fun track, and it’s where I got my first taste of INDYCAR with SPM so I can’t wait to actually race the Lucas Oil car here.”

SCOTT DIXON (No. 9 PNC Bank Chip Ganassi Racing Honda): “Obviously I’m happy with where the team has been running these past few weekends, but we’ve been there the whole season. We just haven’t shown the results for one reason or another. While most had the weekend off, we had the opportunity to compete again at Le Mans, which is a very special deal. So now we’re back, and after a few short days at home, it’s Road America. We had a great car here last year picking up the win for the No. 9 team, and I’m hoping we can do it again this weekend with the PNC Bank car.”

ED JONES (No. 10 First Data Chip Ganassi Racing Honda): “I’m really looking forward to Road America. It’s one of my favorite tracks on the Verizon IndyCar Series schedule. It’s been a great last few races for the team, and it shows we have the speed in the cars we need in order to win and compete at the front. I hope we can keep up the momentum this weekend with the First Data car. It was nice having a weekend off in the schedule, and the team will be refreshed and ready to attack at Road America.”

WILL POWER (No. 12 Verizon Team Penske Chevrolet): “It was awesome to have some time off after the long stretch – especially to spend time with my wife and son on Father’s Day. It was really great for me and the rest of the team. It has been quite a whirlwind for everyone since Indianapolis, so it is nice to have the schedule calm down a bit. Texas was a tough one for myself and the No. 12 Verizon Chevrolet team. It was disappointing but we are ready to bounce back. Road courses are always so much fun and this is definitely one of the most beautiful tracks on the circuit. The fans at Road America are such great INDYCAR fans and I really enjoy meeting them when we’re there. I always look forward to this race and am ready to get back on track there.”

TONY KANAAN (No. 14 ABC Supply AJ Foyt Racing Chevrolet): “I love going to Road America for a number of reasons. It’s a very cool, fast and challenging track. The fan experience is one of the best in America and it’s the closest INDYCAR race to ABC Supply’s headquarters, so I’m expecting to have a lot of support during the weekend.”

GRAHAM RAHAL (No. 15 GEHL Honda): “We tested at Road America and it went well in the end. We didn’t start off the best, but I do think we found a few things that can really help us as we go forward. I am excited for this aero package on a long track like Road America. I think the passing will be great, the cars will look awesome and will be fast! I have spent a ton of time at Road America in my lifetime and just find it to be the best track in this country. I am excited to join my dad and all of my family up there this weekend to enjoy the races just like we always have done growing up! I have always enjoyed the race there and I think that’s why I have had some success. Having said that, a win would mean a ton to me. I would love to get it for my GEHL team this weekend! With GEHL and Manitowoc being so close by, it’s a huge race weekend for us too. I have high hopes for the next eight races. We have had a solid start to the season but no wins. We need wins, we need podiums, and I hope we can make that happen here very soon.”

ZACHARY CLAMAN DE MELO (No. 19 Paysafe Honda): “Road America is one of my favorite tracks on the schedule. I have great memories racing there as it’s where I won my first Indy Lights race last season and it’s a circuit I’ve always done well at. We’ve made some great progress so far this year, but have not yet had the chance to show it with a good result aboard our No. 19 Paysafe car. Hopefully, we can change that this weekend and give the No. 19 Dale Coyne Racing crew the top result that they deserve.”

JORDAN KING (No. 20 Ed Carpenter Racing Fuzzy’s Vodka Chevrolet): “I’ve been on the simulator twice now learning Road America, which was good as I learned what way everything goes. It looks like it might be quite a tough circuit. There are a couple of blind corners that will be difficult and also some elevation changes. Those always add another element of difficulty into the mix as you have to judge your distance by things other than being able to see where you’re going. It will be nice to get back on a road course after a bumpy street course. Overall, I’m looking forward to Road America. It should be a good challenge.”

SPENCER PIGOT (No. 21 Direct Supply Chevrolet): “Road America is always a track I look forward to going to. It’s one of the best venues on our schedule, for sure! I’ve always enjoyed it, ever since I started racing there in Skip Barber, and it’s a great place to drive an Indy car around. It’s the hometown race for our partner Direct Supply and we’re really excited to have them on board. Hopefully, we can get a good finish for them and the whole ECR team.”

SIMON PAGENAUD (No. 22 Menards Team Penske Chevrolet): “We had a nice little break but now I’m fully focused and ready to head to Road America. After having a really great finish at Texas, the entire No. 22 Menards Chevrolet team and I are pumped to go to Road America. It’s one of the most beautiful tracks we get to visit and the racing is also great. I just love road courses. It’s also always great to see so many of our friends from Menards up there, so I’m looking forward to saying hello to a lot of folks. The fans at Road America are some of the best, and I know we’re going to put on a great show there.”

CHARLIE KIMBALL (No. 23 Tresiba Chevrolet): “It’s great to come back fully recharged and ready to get after it at the KOHLER Grand Prix. We had a couple of good results earlier this month, and I’m feeling really confident in how this Carlin team is progressing in its maiden Verizon IndyCar Series season. I’ve always enjoyed Road America, since my days in Formula Ford – from the challenges of the course to the camping and fan support, it’s just a classic event on our schedule. I’ve come away with a couple of top-10s here since INDYCAR’s return to the track, and I have full faith in the No. 23 Tresiba Chevrolet team that we’ll be racing up front on Sunday.”

ZACH VEACH (No. 26 Relay Group 1001 Honda): “Road America is a track that has been good to me in the past. My last time there was in 2016 in an Indy Lights car. We set a track record, won the first race and finished third in Race 2. I’m hoping that speed helps us out in the Indy car this weekend. The last two weekends have been good for us, as far as progress as a rookie. We were super competitive at Detroit and ran in the top three at one point in Texas. Hopefully, we can capitalize on that momentum and have a strong finish at Road America to start the second half of the season off strong.”

ALEXANDER ROSSI (No. 27 NAPA AUTO PARTS Honda): “Road America is one of my favorite road courses in the world. I am very excited to be heading there this week as it is also the one track on the schedule that I have a huge amount of history and track time at. We have always had strong pace in Elkhart Lake, but never really gotten a result, so we will be looking to change that this weekend and hopefully close up the gap to the top of the points.”

RYAN HUNTER-REAY (No. 28 DHL Honda): “Road America has always been one of my favorite tracks on the INDYCAR schedule. The DHL team had a strong race here last year, so I’m looking forward to building on that and the momentum we’ve had as a team through the last several races.”

TAKUMA SATO (No. 30 Mi-Jack / Panasonic Honda): “We tested at Road America last week and I think the test went well. It was a little confusing as there were two specs of tires and the difference of each was more than expected, but we were able to cover multiple setups and found a good direction.  There were not enough teams to directly compare at the test but we made a good progress, so I believe we should be competitive at Road America. I enjoy driving there so much but I don’t have a strong history at the track. I had a good race in 2016, but an electrical problem blew our race. Road America has a couple of ultra-high-speed corners like the carousel, kink and unsighted Billy Mitchell Bend. They are definitely some of the most challenging corners. The track flows so well and has a combination of a tight bend with a long straight followed by big braking areas that makes a great overtaking opportunity, so the racing is always an exciting one there. That’s one of my favorite parts and the fans are so enthusiastic!  Driving this fast track is just huge fun. Road America is a beautiful, great race course.”

ALFONSO CELIS JR. (No. 32 Juncos Racing Chevrolet): “I am very excited for my first Verizon IndyCar Series race this weekend at Road America. We had a great test there last week. I was able to learn a lot about the car and the strong Chevy engine. I am looking forward to getting back in the car on Friday and seeing what we can do this weekend.”

MAX CHILTON (No. 59 Gallagher Chevrolet): “After a much-needed break, I can’t wait to get back to Road America. It’s a track I’ve felt very comfortable with since I started in INDYCAR in 2016 and my results the last two years have shown it with two seventh-place qualifying runs and a top-10 finish last season. The whole Carlin team is really starting to gel and our results just keep improving every race weekend, so I’m hoping we can put together a good run this weekend for the No. 59 Gallagher Chevrolet in Road America and get both cars into the top 10 for both qualifying and the race.”

GABBY CHAVES (No. 88 Harding Group Chevrolet): “Road America is a track I love racing at. I’ve had many race wins in other series there and it is one of my all-time favorite tracks. I’m really looking forward to getting to race there in an Indy car with Harding Racing and hope to have our best result of the year.”

MARCO ANDRETTI (No. 98 U.S. Concrete / Curb Honda): “Road America is one of my favorite road courses to drive. The fans there are great and it helps make for one of the greatest settings of the year. Each year, we have a team cookout with my crew where we can just relax after a busy month and a half and reset ourselves for the rest of the season. It would be great to walk out of this weekend with a podium finish for the U.S. Concrete team and continue our forward momentum.”