Primetime, Twitter, and 3 Steves play key role in Daytona 500 “meta” marathon

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The first 38 laps of the Daytona 500 on Sunday afternoon were fairly uneventful, save for Martin Truex Jr.’s engine failure and rookie Kyle Larson’s early race struggles.

Then the rain fell, tornado warning sounded, and things got interesting.

Social media can be a boon during a rain delay, and Sunday was no exception.

You can argue whether Stewart-Haas Racing’s “AirTitan” jokes – essentially substituting the AirTitan track drying system in for Chuck Norris – were actually funny or not.

But without question, the team was “winning” – to borrow another years-old joke (thanks, Charlie Sheen) – because during the rain delay, that was what people were talking about, sharing and retweeting on Twitter.

They had a social media strategy and game plan, had all these dozens of jokes in the canister ready to deploy at the moment there was going to be a long delay, and then made “AirTitan” the top non-sponsored trending topic on Twitter later that afternoon.

As the team tweeted at the end of it all, “our work is complete.”

Then there was the other part of the six-hour, 22-minute rain delay – the FOX TV coverage, which opted to run a replay of the 2013 Daytona 500 in the break.

From there, hilarity ensued, thanks to NASCAR fan and Twitter user @SteveLuvender.

Luvender started retweeting fans who thought they were watching a live race, even though the crawl at the bottom of the TV screen clearly indicated it was a replay of the 2013 race. And even though there were several interruptions from the FOX Sports 1 studios saying “the 2014 race is in a rain-delay, and you’re watching an encore of the 2013 race.”

No matter. The tweets keep coming, as did Luvender’s retweets, and the story grew so big it made to both the AP and Deadspin.

There was hilarity during the break, but there was also a constant update of information from another Steve, NASCAR executive vp of racing operations Steve O’Donnell. O’Donnell (@odsteve) spent the delay providing pertinent and key time updates before the race eventually resumed.

By the time the actual 2014 Daytona 500 was set to restart, even the drivers were riffing off it. Jimmie Johnson cracked that he had a chance to “win his second ‘500 of the day.”

And suddenly NASCAR garnered 12 hours worth of entertainment and chatter out of a race that officially ran for only 3 hours, 26 minutes and 29 seconds.

It featured the sport’s biggest name, Dale Earnhardt Jr., taking the win. And it featured another Steve – his crew chief, Steve Letarte – earning a win in his last Daytona 500 on the box before he heads to NBC’s NASCAR coverage in 2015.

Luvender, fittingly, had the perfect tweet to sum it all up later in the day.

That was, of course, before Dale Jr. decided to one-up the three Steves and start tweeting himself.

Still, the primetime race is NASCAR’s second unintentional primetime Daytona 500 in the last three years, and fair to say, a fairly big deal.

With all the build-up and hoopla to the Super Bowl, which starts later into the evening, could the results – and ratings – of the 2012 and 2014 Daytona 500s provide an impetus to eventually turn this race into a night race, permanently?

Or were these two Daytona 500s just fitting one-offs that will grow in stature by the oddities that made them head to primetime?

It’s certainly something the brass at NASCAR could consider in the days and weeks to come.

But if nothing else, it gives us something to discuss in 140-character bites on Twitter.

REMEMBER: You can see the premiere of NASCAR AMERICA at 5 p.m. ET on NBCSN tonight.

Justin Grant prevails over Kyle Larson in the Turkey Night Grand Prix

Grant Larson Turkey Night
USACRacing.com / DB3 Inc.
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On the heels of his Hangtown 100 victory, Justin Grant worked his way from 13th in the Turkey Night Grand Prix to beat three-time event winner Kyle Larson by 1.367 seconds. The 81st annual event was run at Ventura (Calif.) Raceway for the sixth time.

“My dad used to take me to Irwindale Speedway, and we’d watch Turkey Night there every year,” Grant said in a series press release. “This is one of the races I fell in love with. I didn’t think I’d ever get a chance to run in it, never thought I’d make a show and certainly never thought I’d be able to win one.”

With its genesis in 1934 at Gilmore Stadium, a quarter-mile dirt track in Los Angeles, the race is steeped in history with winners that include AJ Foyt, Parnelli Jones, Gary Bettenhausen and Johnnie Parsons. Tony Stewart won it in 2000. Kyle Larson won his first of three Turkey Night Grands Prix in 2012. Christopher Bell earned his first of three in 2014, so Grant’s enthusiasm was well deserved.

So was the skepticism that he would win. He failed to crack the top five in three previous attempts, although he came close last year with a sixth-place result. When he lined up for the feature 13th in the crowded 28-car field, winning seemed like a longshot.

Grant watched as serious challengers fell by the wayside. Mitchel Moles flipped on Lap 10 of the feature. Michael “Buddy” Kofoid took a tumble on Lap 68 and World of Outlaws Sprint car driver Carson Macedo flipped on Lap 79. Grant saw the carnage ahead of him and held a steady wheel as he passed Tanner Thorson for the lead with 15 laps remaining and stayed out of trouble for the remainder of the event.

“It’s a dream come true to win the Turkey Night Grand Prix,” Grant said.


Kyle Larson follows Justin Grant to the front on Turkey Night

The 2012, 2016 and 2019 winner, Larson was not scheduled to run the event. His wife Katelyn is expecting their third child shortly, but after a couple of glasses of wine with Thanksgiving dinner and while watching some replays of the event, Larson texted car owner Chad Boat to see if he had a spare car lying around. He did.

“We weren’t great but just hung around and it seemed like anybody who got to the lead crashed and collected some people,” Larson said. “We made some passes throughout; in the mid-portion, we weren’t very good but then we got better at the end.

“I just ran really, really hard there, and knew I was running out of time, so I had to go. I made some pretty crazy and dumb moves, but I got to second and was hoping we could get a caution to get racing with Justin there. He was sliding himself at both ends and thought that maybe we could get a run and just out-angle him into [Turn] 1 and get clear off [Turn] 2 if we got a caution, but it just didn’t work out.”

Larson padded one of the most impressive stats in the history of this race, however. In 10 starts, he’s won three times, finished second four times, was third once and fourth twice.

Bryant Wiedeman took the final spot on the podium.

As Grant and Larson began to pick their way through the field, Kofoid took the lead early from the outside of the front row and led the first 44 laps of the race before handing it over to Cannon McIntosh, who bicycled on Lap 71 before landing on all fours. While Macedo and Thorson tussled for the lead with McIntosh, Grant closed in.

Thorson finished 19th with McIntosh 20th. Macedo recovered from his incident to finish ninth. Kofoid’s hard tumble relegated him to 23rd.

Jake Andreotti in fourth and Kevin Thomas, Jr. rounded out the top five.

1. Justin Grant (started 13)
2. Kyle Larson (22)
3. Bryant Wiedeman (4)
4. Jake Andreotti (9)
5. Kevin Thomas Jr. (1)
6. Logan Seavey (8)
7. Alex Bright (27)
8. Emerson Axsom (24)
9. Carson Macedo (7)
10. Jason McDougal (18)
11. Jake Swanson (16)
12. Chase Johnson (6)
13. Jacob Denney (26)
14. Ryan Timms (23)
15. Chance Crum (28)
16. Brenham Crouch (17)
17. Jonathan Beason (19)
18. Cade Lewis (14)
19. Tanner Thorson (11)
20. Cannon McIntosh (3)
21. Thomas Meseraull (15)
22. Tyler Courtney (21)
23. Buddy Kofoid (2)
24. Brody Fuson (5)
25. Mitchel Moles (20)
26. Daniel Whitley (10)
27. Kaylee Bryson (12)
28. Spencer Bayston (25)