A behind-the-scenes look at NBCSN’s NASCAR AMERICA

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“Gotta go fast now…We can’t delay this.”

An urgent voice rings through the production control room inside NBC Sports Group’s International Broadcast Center in Stamford, Conn., and there’s a reason why it’s urgent.

The man of the hour has arrived. Dale Earnhardt Jr., fresh off claiming his second Daytona 500 victory the night before at Daytona International Speedway, is working through a whirlwind media blitz in New York City.

As part of that, he’s making time for a quick interview on the debut episode for NBCSN’s new studio show, NASCAR AMERICA. It only takes a few moments to mike up Earnhardt before host Rick Allen and analyst/part-time Sprint Cup driver Jeff Burton begin to ask him question about his big win.

And even though it’s clear that Earnhardt’s running on seven cylinders after a late night inside his No. 88 Hendrick Motorsports Chevrolet, the happiness over his accomplishment is there.

“I’m gonna enjoy it,” he says. “It’s not every day you get to go through this experience…I didn’t expect to do this once, let alone twice, so I’ll let it sink in and enjoy it.”

It’s a fact everyone connected with NASCAR acknowledges: As Junior goes, so goes the sport. It certainly didn’t hurt for NASCAR AMERICA to have the son of the Intimidator as the centerpiece for its debut episode – not to mention that the race was actually able to get done following a six hour, 22-minute rain delay.

But NASCAR AMERICA, which debuts 18 months before the start of NBC’s Sprint Cup and Nationwide Series race coverage, doesn’t aim to thrive solely on star power alone.

At over six decades old, NASCAR can boast of having an exciting tapestry of stories that continues to evolve. And it’s compelled NBC to go for it and not wait until their races begin in the summer of 2015.

“NASCAR is an incredibly valuable property and once we realized we had the resources and the ability to launch a show, it was a no-brainer,” Vice President of NASCAR production Jeff Behnke told MotorSportsTalk on Thursday.

“We are partners with NASCAR, first and foremost. Having this opportunity to be part of this, to re-energize NASCAR, and to get into it from a programming standpoint immediately was a tremendous opportunity for us.”

NBC re-enters a sport that is much different from when they left it at the close of the 2006 season.

TV ratings and live attendance have dropped, and there’s been renewed talk of having to regain the attention of younger fans in order to help bolster the sport’s older core.

However, that core is still very loyal and it’s a group that Behnke says will be served well by NASCAR AMERICA.

“Our first responsibility is to those core fans,” he said. “Our immediate goal is to do things in our show that are going to cater to the core fans. From there, yes, obviously the younger demographic is a key demo and as time progresses, we’ll do stuff for them.

“But the immediate goal is to go to the core fans and get them…When fans watch on TV, and see the fans are filling up the stands again, they think it is an important event and they’ll want to stay and watch it. It’s a progression – you have to start somewhere and that starting point is NASCAR AMERICA.”

For many of those core fans, racing is not just a three or four-hour affair in front of the television but a way of life itself. Every weekend, they haul their battered but unbroken race cars to the local short track to compete or to help their sons and daughters compete.

A brief but neat segment on the show, the Heart of Racing, acknowledges those grass-roots racers and their families who are, collectively, the lifeblood of American motorsport.

“Racing goes on at tracks all over the country, every weekend, every region,” Behnke explains. “It’s just one little way to let the fans know that racing is a big part of their life. We’re going to do the Heart of Racing all year long, and that small segment will continue to grow.

“That’s directly for core fans, but it’s also for other people to know about that world of racing, one that a lot of people may not know.”

There are other worlds that even the biggest fans don’t know about, and Behnke and his team are ready to reveal them as part of NASCAR AMERICA.

To help their efforts, NBC has set up a second studio for the show in Charlotte, N.C., the hub of the stock car racing industry.

“Some of the key points with our show is trying to take fans and viewers to places they can’t go,” Behnke said. “We have a LiveVue cam and we’re going to different race shops and doing different interviews. Just this week, we were at Tommy Baldwin Racing, Joe Gibbs Racing, Michael Waltrip Racing and Hendrick Motorsports, as well as one other shop.

“This week alone, we were at five different shops in our first four days. We have the ability to go to two different shops, do reports from inside the shops, and try to give those fans a view of a place they can’t normally go. It’ll be a key part of our show all year.”

All of that effort is necessary. As mentioned before, NASCAR constantly evolves and this year will be no different as elements such as a knockout-style qualifying format and a revamped Chase for the Sprint Cup (which sets up a four-driver, winner-take-all battle in the season finale) make their debut.

It’ll be an adventure staying on top of all the twists and turns of what should be a dramatic season. But Behnke and the team at NASCAR AMERICA are ready.

“We didn’t want to wait [for 2015],” he said. “It was time.”

Heather Lyne, Dennis Erb Jr. make history in the World of Outlaws Late Model Series

Lyne Erb Outlaws Late
Jacy Norgaard / World of Outlaws
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More than two decades in the making, the pairing of Heather Lyne and Dennis Erb Jr. produced a historical milestone in Dirt Late Model.

Last month, Erb and his long-time crew chief Lyne won their first World of Outlaws Late Model Championship and with this achievement, Lyne became the first female crew chief to win in a national late model series. Their journey together goes back 21 years and tells the story of hard work, persistence and belief in oneself.

After a career-best season with the World of Outlaws, Erb and Lyne secured the points championship at US 36 Raceway in Osborn, Mo. with three races remaining in the season. The consistency and success of their season came down to pinpoint focus. Lyne and Erb are a team of two living out a David vs. Goliath tale. In order to be as successful as possible this year the duo knew they had to do as much as possible with the resources they had.

“It’s always a challenge when you only have two people, both at the racetrack and at the shop,” Lyne told NBC Sports. “I also work full time, so during the day, Dennis has to do a significant amount of work so that when I get down there I can start working and maintaining. It’s planning ahead. It’s having that system in place and making sure that you’re prepared ahead of time.

“When you have a problem at the track, making sure you have all that stuff ready so it’s a quick change and not a lengthy process to make a repair. We had zero DNFs in the World of Outlaws, we had only one DNF out of 96 races [combined among all series].”

Dennis Erb clinched his 2022 championship before the World of Outlaws World Finals. Jacy Norgaard – World of Outlaws Late Model Series.

Taming Time

This was not an easy feat. Between a full travel schedule and Lyne’s full-time job as an engineer, time comes at a premium. What they lack in time and resources they made up for in patience and planning.

“We buckled down, and we got all the equipment that we needed back, motors freshened, and things of that nature,” Lyne said about the mid-point of last season. “We were able to keep up with that. We just had a higher focus. I tried to reduce my hours at my day job as much as I possibly could while still maintaining what I need to get done at work. I got rid of a lot of the other distractions and got a more refined system in place at the shop.

“We did certain tasks on certain days so we had time to recover. We were on the road a little bit more, as opposed to coming home to the shop. So we had to be more prepared to stay out on those longer runs. It was just really staying on top of things a little more. It was a heightened sense.”

This was Lyne and Erb’s fourth full season with the Outlaws, but they’ve been on the road together for the last 21 seasons starting in 2001. Their partnership began with Lyne’s bravery. When one door closed, she was quick to open another. In 2001, Lyne’s dad was ready to stop racing. Her mother wanted to regain her weekends, but Lyne knew this was her life path and wasn’t prepared to lose it.

“I’ve always been a tomboy at heart,” Lyne said. “I watched racing with my dad. Growing up he watched NASCAR. In high school, I got tired of playing at the lake house, so I went to the local dirt track and fell in love with it. I just couldn’t get enough. It took a year for me to convince my dad to come to the track with me. He finally did and we sponsored a car that year, the following year he started to race limited cars. He ran hobby stocks and limited late models.”

At some point, Lyne and her father’s level of commitment drifted apart.

“He did it for about five years,” Lyne said. “And then my mom said: ‘I’m done racing. I want my weekends back. It’s just not fun anymore.’ I wasn’t ready to hang up my wenches and Dennis raced out of the same hometown so I, on a dare, went down and introduced myself; told him if you ever need any help, I’ll drill out rivets, I’ll help wash, whatever you need. Twenty-one years later here I am.”

Heather Lyne became the first female crew chief to secure a national touring late model championship in 2022. Paul Arch / World of Outlaws Late Model Series.

Breaking Through

Lyne entered a male-dominated job in a field that is also male-dominated – and where there were few examples of women creating these places for themselves. In this way, Lyne became a blueprint for other women as they strive to find a place for themselves in racing and in STEM (Science, Technology, Engineering and Math) overall. She has her mother to thank for providing a strong role model, her father for sharing her passion, Erb for taking a chance on an unknow entity and most importantly herself.

“I was raised to believe that I can do anything, I want to do, as long as I put my heart and soul into it.” Lyne replied when asked about role models in the sport growing up. “My parents did not raise me to have that limitation. But from a racing role model perspective, I went in there completely green and just introduced myself to Dennis, the fact that he was brave enough to take that risk and bring a girl to the racetrack. Someone he didn’t know at all speaks volumes for him.”

Lyne and Erb have learned how to survive and succeed with each other on the road. They do this by leveraging decades of combined experience and an ability to adapt to the everchanging landscape of dirt late models. Next year the World of Outlaws visits nearly a dozen new tracks and Lyne sees it as an opportunity for continued success.

“I just want to do it again,” Lyne says going into next season, “I’m looking forward to the competition, I always do. I wouldn’t do it if I wasn’t competitively driven.

“There are some new tracks on the schedule that I’m looking forward to trying for the first time that I haven’t been to myself,” Lyne said of the 2023 season, “Dennis seems to do well on those first timers. We won out at Marion center, we finished second at Bloomsburg. We have a good solid notebook of information to tackle them over the last three years with these rocket race cars that we’re running. It’s good to have that information and leverage it to try some new things.”