Run Daytona 500 at night and in prime time? NASCAR is open to it, says Brian France

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In an interview with SportingNews.com, NASCAR chairman/CEO Brian France addressed an issue that fans have long sought to have happen.

Namely, running the Daytona 500 under the lights and on prime-time television, rather than start in its traditional early afternoon slot.

Sunday’s race began shortly after 1 pm ET, only to run just 38 laps before it was delayed by rain for nearly 6 ½ hours. The race resumed after 8:30 pm ET, and finished nearly three hours later at almost 11:30 pm ET.

It marked the second time in three years that the 500 was not only delayed by rain, but the end result was the race was broadcast by default in prime-time.

Would NASCAR like to see the 500 under the lights permanently, with the likelihood that TV ratings would increase due to the prime-time slot?

“We have considered it and for lots of reasons have not done that,” France said.

He added that while NASCAR remains open to the idea, officials from Fox Sports, which televises the race, as well as from Daytona International Speedway would have to agree to a time change.

“It’s always a consideration,” France said. “Of course, it’s not just our decision. Fox has to believe that’s the right time and all the rest.”

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Peacock to stream all Supercross and Motocross races in 2023, plus inaugural SuperMotocross Championship

Peacock Supercross Motocross 2023
Feld Entertainment, Inc.
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NBC Sports and Feld Motor Sports announced that Peacock and the NBC family of networks will stream all 31 races of the combined Monster Energy Supercross, Lucas Oil Pro Motocross and the newly created SuperMotocross World Championship beginning January 7, 2023 at Angel Stadium in Anaheim, California and ending October 14 in the place where Supercross was born: the Los Angeles Coliseum.

The combined series will create a 10-month calendar of events, making it one of the longest professional sports’ seasons in the United States.

The agreement is for multiple years. The season finale will air live on Peacock and the USA Network.

Peacock will present live coverage of all races, qualifying and heats across both series. The 31 total races will mark a record for the combined number of Supercross and Pro Motocross events that NBC Sports will present in a single season.

NBC, USA Network and CNBC will provide coverage of all races, including the SuperMotocross World Championship Playoffs and Final, through 2023 and beyond. For more information about the Peacock streaming service, click here.

“With our wide array of live and original motorsports offerings, Peacock is a natural home for Supercross and Pro Motocross races,” said Rick Cordella, Chief Commercial Officer, Peacock. “We’re looking forward to providing fans with an easily-accessible destination to find every race all season long, including the exciting finish with the newly formed SuperMotocross World Championship.”

MORE: A conversation about media rights created the new SuperMotocross World Championship Series

The NBC family of networks has been home to Supercross for the past several seasons and this is a continuation of that relationship. The media rights for both series expired at the end of 2022, which allowed Supercross and Motocross to combine their efforts.

In fact, it was that conversation that led to the formation of the SuperMotocross World Championship (SMX).

The SMX series will begin on September 9, 2023 after the conclusion of the Pro Motocross season. Points will accumulate from both series to seed the SMX championship, which creates a record number of unified races.

“The SuperMotocross World Championship adds a new dimension to the annual Supercross and Pro Motocross seasons that will result in crowning the ultimate World Champion,” said Stephen C. Yaros, SVP Global Media and Supercross for Feld Motor Sports. “We are thrilled to be extending our relationship with NBC Sports so our fans can watch all the racing action streaming live on Peacock and the option to also watch select rounds on NBC, USA Network and CNBC.”

Complete 2023 coverage schedules for Supercross, Pro Motocross and the SuperMotocross World Championship on Peacock, NBC, USA Network and CNBC will be announced in the near future.