NHRA king John Force charging as hard in boardroom for new sponsors as on the dragstrip - MotorSportsTalk

Wanted: Good home for easily excitable, uber-friendly, record-setting 16-time NHRA champion. Comes with massive fan base and plenty of references. Media darling. Will talk your ear off.”
We all know how difficult it has been over the last six or seven years for teams in all forms of motorsports to obtain sponsorship. While it’s difficult for small teams, it even impacts the biggest of the big, too.
NHRA Funny Car legend John Force is in such a predicament. After nearly 30 years with Castrol Oil and more than 15 years with Ford, drag racing’s biggest star ever will be losing both high-profile and high-dollar associations at the end of this season.
NASCAR’s Jeb Burton lost his trucks ride because his sponsor pulled its money just six weeks before the current season began. But Force was lucky because he was given a year’s notice by both Castrol and Ford that they were heading in a different direction with their marketing and sponsorship strategies.
“Last year was a wakeup call because I’ve always had a ride,” Force said recently. “I’ve been with Castrol 28, 29 years, Ford 16 years. All of a sudden, Robert’s (teammate, son-in-law and president of John Force Racing, Robert Height) got a ride, Courtney’s (daughter Courtney Force) got a ride with Traxxas, and John Force at the end of the year won’t.
“Sometimes you take it for granted and then you forget about the money that you even take for granted. That’s Corporate America. (Wife Laurie) said to me when all of this went down in August, ‘The first time in all these years, John Force over 25 years is going to be on the market.’ ”
And while sponsorship dollars have gotten a bit better to come by in NASCAR, Force is still beating the bricks, pitching his NHRA multi-million dollar, multi-championship and multi-team empire to some of the biggest corporate names in the business world.
“I run continually chasing money and trying to keep the rest of the ship on track,” Force said.
Force has reason for optimism, relating what an executive at his marketing agency, Just Marketing Inc., told him, “You’ll (normally) make a hundred calls and you’ll be lucky to get 10 or 15 returns. … With John Force, his name, (potential sponsors) are calling back.’ He’s excited about it. We’re all looking at the economy, what it’s done to us, okay.”
Force isn’t just trying to save his empire, he’s also trying to single-handedly resurrect the NHRA, which has slumped in attendance and TV ratings in recent years due to the downturn in the economy.
He recently spent five hours at his Yorba Linda, Calif., compound meeting with NHRA president Tom Compton and other NHRA officials to talk strategy, review demographics and data and try to package everything that’s positive about NHRA to use in meeting with potential sponsors not only for Force, but also for the sanctioning body and other teams looking for sponsors, as well.
“I’m getting hammered with questions about the state of NHRA drag racing, the state of our TV package,” Force said of questions Corporate America is peppering him with. “We’re not in bad shape. We’ve got to make changes. We’ve got to put people in the stands. … We have our problems. Tom Compton admits (it).
“… I want data, and I want to know the facts and where are we going in the future? What are we doing to protect this sport? How are we helping the kids? Get the younger generation in there. It’s all being addressed.”
In the season-opening Winternationals, he set a new elapsed time record in Funny Car. It’s clear he’s lost nothing in terms of reaction time and ability in his 40-plus years of racing.
Force turns 65 in less than two months. At a time when many of his peers have slowed down and retired, he remains in perpetual motion, both on and off the track.
“It isn’t just winning on that day that you’re going to get your mind right and go to the starting line,” Force said. “It starts with working with your team. And if anything I’m guilty of, I got so big, six corporations, could be seven now, the Eric Medlen Project, and building chassis, TV shows, a lot of stuff that I’ve done. Sometimes you get so overloaded in the office, that’s why I split and gave Robert Hight where he takes over the day-to-day stuff he runs.”
Coming off his record 16th Funny Car championship, Force isn’t entertaining retirement any time soon. As he likes to say, he’s too busy to retire. He also has dozens of employees relying upon him for their livelihoods.
He’s selling himself today much like he did when he first started racing more than 40 years ago, a simple truck driver from Bell Gardens, Calif., looking for sponsors who believed in a guy who had a dream to become the biggest and best drag racer ever.
“I can’t go back,” Force said. “I have to go back to work, do more shows, more appearances. Because to change these programs that we have created, hell, the crew chiefs that run them, if they went back wouldn’t know how to run them the other way.”
So Force is back to knocking on doors, shaking more hands than a politician and extolling the virtues of a company that is arguably one of the biggest pieces of the NHRA foundation. Without Force, who knows where professional drag racing would be today – or where it will be in the future if he goes away.
Even at his age, Force is even considering an unprecedented move – if he has to: switching from Funny Cars to the sport’s biggest and baddest beasts, Top Fuel dragsters.
It’s not like Funny Car is a dying class, but Top Fuel would present a new challenge and new attraction for fans to see how he matches up against veterans like multi-champion Tony Schumacher, Antron Brown and more.
It wouldn’t be the first time a Funny Car driver moved to Top Fuel. Kenny Bernstein did so in the 1990s, becoming the first driver to win championships in both of NHRA’s premier classes. So did Don “The Snake” Prudhomme and others.
“It’s called reinventing yourself,” Force said. “I didn’t create the concept. Somebody else did. But I lived by it for years, and that’s what I’m doing. I’m reinventing myself, my race teams, and we’ve got the (2013) championship that was critical, hoping to have sponsorships locked up before the next championship.
“But I ain’t taking no chances, I’m going after it. Me and Robert, my son-in-law, is president of my company. I made it clear to him, I’m racing. You’ve got a job, and you need to win for (primary sponsor) Auto Club, but I need a job, so don’t get in my way. Don’t anybody get in my way, because if I fail, I’m out of business and I can’t. So I’m going to find them (new sponsors to carry on the Force legacy).”
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INDIANAPOLIS – Alex Palou had not turned a wheel wrong the entire Month of May at the Indy 500 until Rinus VeeKay turned a wheel into the Chip Ganassi Racing pole-sitter leaving pit road on Lap 94.

“There is nothing I could have done there,” Palou told NBC Sports. “It’s OK, when it is my fault or the team’s fault because everybody makes mistakes. But when there is nothing, you could have done differently there, it feels bad and feels bad for the team.”

Marcus Ericsson was a master at utilizing the “Tail of the Dragon” move that breaks the draft of the car behind him in the closing laps to win last year’s Indianapolis 500. On Sunday, however, the last of three red flags in the final 16 laps of the race had the popular driver from Sweden breathing fire after Team Penske’s Josef Newgarden beat him at his own game on the final lap to win the Indianapolis 500.

Despite the two disappointments, team owner Chip Ganassi was seen on pit road fist-bumping a member on his four-car team in this year’s Indianapolis 500 after his drivers finished second, fourth, sixth and seventh in the tightly contested race.

Those are pretty good results, but at the Indianapolis 500, there is just one winner and 32 losers.

“There is only one winner, but it was a hell of a show,” three-time Indianapolis 500 winner and Chip Ganassi Racing consultant Dario Franchitti told NBC Sports. “Alex was very fast, and he got absolutely caught out in somebody else’s wreck. There was nothing he could have done, but he and the 10 car, great recovery.

“Great recovery by all four cars because at half distance, we were not looking very good.”

After 92 laps, the first caution flew for Sting Ray Robb of Dale Coyne Racing hitting the Turn 1 wall.

During pit stops on Lap 94, Palou had left his stall when the second-place car driven by VeeKay ran into him, putting Palou’s Honda into the wall. The car sustained a damaged front wing, but the Chip Ganassi crew was able to get him back in the race on the lead lap but in 28^th position.

Palou ultimately would fight his way to a fourth-place finish in a race the popular Spaniard could have won. His displeasure with VeeKay, whom he sarcastically called “a legend” on his team radio after the incident, was evident.

“The benefit of being on pole is you can drive straight and avoid crashes, and he was able to crash us on the side on pit lane, which is pretty tough to do, but he managed it,” Palou told NBC Sports. “Hopefully next year we are not beside him. Hopefully, next year we have a little better luck.”

Palou started on the pole and led 36 laps, just three fewer than race leader Pato O’Ward of Arrow McLaren Racing.

“We started really well, was managing the fuel as we wanted, our car was pretty good,” Palou said. “Our car wasn’t great, we dropped to P4 or P5, but we still had some good stuff.

“On the pit stop, the 21 (VeeKay) managed to clip us. Nothing we could have done there. It was not my team’s fault or my fault.

“We had to drop to the end. I’m happy we made it back to P4. We needed 50 more laps to make it happen, but it could have been a lot worse after that contact.

“I learned a lot, running up front at the beginning and in mid-pack and then the back. I learned a lot.

“It feels amazing when you win it and not so good when things go wrong. We were a bit lucky with so many restarts at the end to make it back to P4 so I’m happy with that.”

Palou said the front wing had to be changed and the toe-in was a bit off, but he still had a fast car.

In fact, his Honda was the best car at the Indianapolis Motor Speedway all month. His pole-winning four lap average speed of 234.217 miles per hour around the 2.5-mile Indianapolis Motor Speedway was a record for this fabled race.

Palou looked good throughout the race, before he had to scratch and claw and race his way back to the top-five after he restarted 28^th.

In the Indianapolis 500, however, the best car doesn’t always win.

“It’s two years in a row that we were leading the race at the beginning and had to drop to last,” Palou said. “Maybe next year, we will start in the middle of the field and go on to win the race.

“I know he didn’t do it on purpose. It’s better to let that pass someday.”

Palou said the wild racing at the end was because the downforce package used in Sunday’s race means the drivers have to be aggressive. The front two cars can battle for the victory, but cars back in fourth or fifth place can’t help determine the outcome of the race.

That is when the “Tail of the Dragon” comes into the play.

Franchitti helped celebrate Ericsson’s win in 2022 with his “Tail of the Dragon” zigzag move – something he never had to do in any of his three Indianapolis 500 victories because they all finished under caution.

In 2023, however, IndyCar Race Control wants to make every attempt to finish the race under green, without going past the scheduled distance like NASCAR’s overtime rule.

Instead of extra laps, they stop the race with a red flag, to create a potential green-flag finish condition.

“You do what you have to do to win within the rules, and it’s within the rules, so you do it,” Franchitti said. “The race is 200 laps and there is a balance.

“Marcus did a great job on that restart and so did Josef. It was just the timing of who was where and that was it.

“If you knew it was going to go red, you would have hung back on the lap before.

“Brilliant job by the whole Ganassi organization because it wasn’t looking very good at half-distance.

“Full marks to Josef Newgarden and Team Penske.”

Franchitti is highly impressed by how well Ericsson works with CGR engineer Brad Goldberg and how close this combination came to winning the Indianapolis 500 two-years-in-a-row.

It would have been the first back-to-back Indy 500 winner since Helio Castroneves in 2001 and 2002.

“Oh, he’s a badass,” Franchitti said Ericsson. “He proved it last year. He is so calm all day. What more do you need? As a driver, he’s fast and so calm.”

Ericsson is typically in good spirits and jovial.

He was stern and direct on pit road after the race.

“I did everything right, I did an awesome restart, caught Josef off-guard and pulled away,” Ericsson said on pit lane. “It’s hard to pull away a full lap and he got me back.

“I’m mostly disappointed with the way he ended. I don’t think it was fair and safe to do that restart straight out of the pits on cold tires for everyone.

“To me, it was not a good way to end that race.

“Congrats to Josef. He didn’t do anything wrong. He is a worthy champion, but it shouldn’t have ended like that.”

Palou also didn’t understand the last restart, which was a one-start showdown.

“I know that we want to finish under green,” Palou said. “Maybe the last restart I did, I didn’t understand. It didn’t benefit the CGR team.

“I’m not very supportive of the last one, but anyway.”

Dixon called the red flags “a bit sketchy.”

“The red flags have become a theme to the end of the race, but sometimes they can catch you out,” Dixon said. “I know Marcus is frustrated with it.

“All we ask for is consistency. I think they will do better next time.

“It’s a tough race. People will do anything they can to win it and with how these reds fall, you have to be in the right place at the right time. The problem is when they throw a Red or don’t throw a Red dictates how the race will end.

“It’s a bloody hard race to win. Congrats to Josef Newgarden and to Team Penske.”

Follow Bruce Martin on Twitter at @BruceMartin_500