Dale Earnhardt Jr. ‘uncomfortable’ with ‘being the face’ of NASCAR

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Ever since the economy started to go south in 2007, NASCAR chairman/CEO Brian France has said several times that the sport needs Dale Earnhardt Jr. to earn wins and be among the best drivers out there – which would, in turn, hopefully bring NASCAR back to prosperity and increased fan and media attention.

Junior is off to the best start of his career in 2014, with a win in the season-opening Daytona 500 and back-to-back runner-up finishes at Phoenix and Las Vegas.

He’s also one of only five drivers in Sprint Cup history to start off a season with three top-two finishes.

But as good as things are going for Earnhardt and the No. 88 team, at-track attendance is about the same as it has been in recent years, and Fox Sports’ NASCAR telecasts of the first three races have not shown significant gains as a result of Earnhardt’s performance thus far.

Is Earnhardt feeling a bit of pressure to essentially become the sport’s savior? He addressed that during his weekly session with the media Friday morning at Bristol Motor Speedway.

“That’s a very uncomfortable question and to get asked about it really makes me uncomfortable,” Earnhardt said when asked if he can be the one person who can elevate the sport to another level. “There are so many other drivers – there’s guys like Jimmie (Johnson) – who have done so much and accomplished much more than I have.

“They do a lot to elevate the sport. They do a lot of things that, you know, carry the sport as well or better than I do. It’s just very uncomfortable because I don’t have the accolades and the hardware that a lot of these guys have, like a championship and things like that.

“I’m comfortable with the popularity and things like that because I feel like that we do a lot and we have a great fan base and we do a lot to engage with them. But carrying the sport is a whole other conversation – or being the face of the sport is a whole other conversation. It’s a very uncomfortable position to be put in. I don’t think it’s realistic. All the drivers have a role in that and they are actively doing that.”

Earnhardt may have welcomed France’s hopes and expectations at a time when Junior admittedly wasn’t doing quite as well as he has last season and certainly since the start of this season.

But even with his massive Junior Nation of fans, Earnhardt admits he hasn’t seen much movement in NASCAR’s popularity, even with winning the sport’s biggest race for the second time in his career to start the new season.

“It’s hard for me to kind of have my finger on the pulse and know exactly how much the needle is moving,” Earnhardt said. “They say we can’t really look at the Daytona because of the rainout. The network broadcasts are about the same if not a little bit, a percentage point one way or the other.

“I guess my fans have been tuning in all along. We just enjoy what we do. I try not to really worry about – I can’t concern myself with how much I move the needle. I think that goes outside of my comfort zone and what I feel is and what I think you need to concern yourself with if you’re as an individual.

“I want the sport to be healthy and I want to do things that help the sport and make an impact on the sport. I try to do those things always taking opinions and advice on what I can do better and what I’m not doing that I could be doing to help the sport.

“You want to leave a mark of some kind. We all do. Everybody here wants to have some sort of mark left in their field and in the sport because we all care about it. There are so many personalities and other drivers and new guys coming in. It’s an ebb and flow of personalities. So, I try not to get too caught up in it. It ain’t always gonna be that way. Something could happen this weekend between two different drivers that reach far beyond what I could do, and that will be great. That’s how the sport survives. It definitely doesn’t live and breathe on everything that I’ve got going on. It would be perfectly fine without me, but I’m glad to be a part of it.”

If Earnhardt wins or finishes second on Sunday, he would tie the legendary Richard Petty for being the only drivers to start a season with four consecutive top-2 finishes.

“Anytime you do anything that Richard has done and you put yourself in the conversation with him to do with any statistic, it’s a pretty awesome accomplishment because of everything that he has ever done winning as many races as he has and running as many races as he has,” Earnhardt said. “He’s been such a fixture in the sport still today.

“Yeah, that would be awesome. Just something else we can hang our hat on and we’ve got a shot at it, man. We really run good here. I like coming here. … If we can be in a situation to do that and try to capitalize and get another win or another top three or top two or whatever we need to join Richard in that statistic, we’ll be going for it.”

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NEOM McLaren Racing Formula E and Ian James set to race ahead of electric motorsports’ curve

James McLaren Formula E
NEOM McLaren Racing Formula E Team
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As Formula E enters their ninth season and McLaren Racing is set to compete in last year’s championship winning car, Ian James is passionate about pushing electric motorsports forward at a critical stage as race technology begins surpassing that of the street cars.

Midseason, McLaren acquired the assets of the Mercedes-EQ team as they were already on their way to winning a second consecutive championship. With those assets in place and coming off a successful debut in the Extreme E series, James is set to usher in a new era in electric car racing.

Last week’s announcement that Jake Hughes will join Rene Rast behind the wheel of the NEOM McLaren Racing Formula E Team was the last piece of the puzzle.

McLaren’s electric portfolio is building with the Formula E team coming one year after they entered the Extreme E rally series in 2022 with Tanner Foust and Emma Gilmour. There were a lot of lessons to learn in that series with growing pains during the first three of five rounds. Rounds 4 and 5 were a completely different matter with the team crossing the finish line first in Chile before being assessed a time penalty.

In the final round in Uruguay, they scored an elusive podium.

“McLaren kicked off the season in Extreme E at the beginning of this year, so our first [electric] race took place Neom, actually out in Saudi,” NEOM McLaren Racing Formula E Team Principal James told NBC Sports. “At the time, we were in very early discussions about opportunities with the Formula E team. I actually went out there to meet with Zak [Brown, CEO McLaren Racing] and that was my first taste of Extreme E.

“Since the transition, I joined them in Chile in Atacama Desert, and then Uruguay last weekend. [The second-place finish was] a lovely way to round out the season. The fact that they got that podium. It was very well deserved. It’s a great team and a great series actually. It’s just so very different from anything else. The team’s done a great job in getting set up, and it’s nice now to, we’re trying to use that momentum that we’ve got from Uruguay to get us into next season when it kicks off next year, which will be great. I think we’re mid-March is looking like the first race, so a little bit of time to get things prepped for that.”

 

James McLaren Formula E
The NEOM Mclaren Racing Formula E Team was created through the acquisition of last year’s championship team from Mercedes-EQ. – NEOM McLaren Racing Formula E Team

Synergies exist between the single seater and rally series. Lessons learned about battery power and sustainability in the electric SUV carry over so long as one is mindful of keeping focus on the individual needs and nuances of each series.

Especially now that electric racing technology has caught up, and is ready to surpass, the existing technology that has gone into building street cars.

When internal combustion engines gained the upper hand soon after automobiles were invented, racing paced alongside. The pressure of competition pushed the development of their commercial equivalents. The same has not necessarily been true of electric cars. Street cars were not designed to undergo the same stress as racecars – and that vulnerability showed up on the racetrack.

“Formula E has come along a long way,” James said. “I think one of the most notable developments is in the battery technology. In Gen 1, you had the drivers jumping from one car to another car midrace because the battery technology and capacity simply wasn’t where it needed to be to do the full distance. That obviously changed in Gen 2 and we saw a power increase as well to the 250 kilowatts.

“Now going to Gen 3, we have 350 kilowatts in a smaller battery. But that means that we’re relying on the regeneration of energy and for that reason, we’ve got also the opportunity to regenerate on the front axle as well as the rear axle now. So, there’s all sorts of things that are developing in the right direction.

“In terms of throttle response, actually, we’re now in a situation with electric racing and the motors that it’s instantaneous. And one of the advantages of electric over combustion engine is that the torque is instantaneous as well, so that gives you a lot more room to play with.”

No matter the power source, racing has always been about resource management. Drivers and teams select tire strategies they believe produce the fastest elapsed time and fuel conservation comes into play.

On one hand, electric racing is the same, but there is a critical difference. With the battery as both the power source and an integral part of the engine, there are multiple reasons to manage it.

In electric racing, the brain of the car is the software – and that is where James sees the greatest room for advancement.

“As we are working with our drivers and engineers – and start to look at functionality to improve our efficiency and our performance, that’s something we’ll continue to push because that development is open throughout the season,” James said. “That’s going to be our focus going forward and provides enough of a challenge for us to get our teeth into.

“What’s going to be fascinating is as Formula E continues, is to really look at which areas of development on the car are going to be the most relevant and ensuring that we can focus on those together with the manufacturers so we continue and use the series as a platform for technical development that can then feed back into the road car side of things as well.

“At the end of the day, that’s what motorsports always been, a very powerful tool for, and I see Formula E as no exception.”

James McLaren Formula E
Jake Hughes and Rene Rast were chosen for their ability to drive fast and execute the necessary strategy for energy management. – NEOM McLaren Racing Formula E Team

Selecting Rast and Hughes as McLaren’s Formula E drivers was not simply because they know how to drive fast. James believes both drivers have the mental aptitude to execute energy management strategies throughout the race and squeeze maximum performance.

“As with many other motorsports, you’ve got a certain amount of energy that you’re able to deploy during the race and the management of that energy is absolutely crucial,” James said. “What we’re seeing typically in electric motorsports now is the hardware side of things. The efficiencies that we’re seeing in the powertrain as a whole, they’re getting up to the sort of 96%, 97%, 98% efficiency, so the gains that you get through that further and further become more marginal.”

With much more room for improvement, software is a different matter. To make the best decisions, the drivers need data, and that is where James believes McLaren Formula E will make their greatest impact.

“And then you really switch that focus to the software and that’s where you’re going to see the most the most improvement and the most gains,” James continued. “It’s then using that software to ensure that you’re deploying the energy in the most efficient manner during race, and thereby giving the driver the most performance. And that’s something which is incredibly complicated, but I find it a fascinating area to work in.

“The benefit of being involved in racing is you can really push the envelope in a way that you can’t do on road cars. And I think that that’s where that value comes in. It means that you accelerate the development a lot quicker. We will get ahead of the curve – and we are getting ahead of the curve now – and that will mean that the electric motorsports remain part of the overall development process.

“The key to that is also making sure that the racing’s exciting and fun for the fans. If we can, we can tick both of those boxes, then it’s got a very bright future ahead of it.”