Less is more for Verizon Wireless as a company, according to Hulman & Co. CEO Mark Miles.
As Verizon has scaled back its sports sponsorships to just the National Football League and now title sponsor of the Verizon IndyCar Series, there is more room for growth, activation and promotion for both.
The NFL may be the sports behemoth, but IndyCar appeals to Verizon from a technology standpoint. Miles explained it during an appearance on Inside Indiana Business with Gerry Dick, in an interview with reporter Bill Brenner.
“They’ve been on a strategy where they’ve reduced their sports sponsorships, but increased involvement as title sponsor with us,” Miles said.
“Why? They have two principal sponsorships, NFL and IndyCar. They are determined to spread the message that they are a technology company, not just a telecommunications company.”
Verizon already released a teaser ad to go along with the entitlement partnership announcement. Now, Miles said the ad budget will be huge to moving IndyCar’s story forward.
“When they looked at our sport, they see so many moving parts, and want to improve the operations,” he said. “Their plans for that are terrific, and it will make a difference. They have a $1.2 billion advertising budget. They don’t want to keep it a secret.”
“I’m so excited to join Andretti United Extreme E,” Munnings said in a release. ““I was really intrigued when I first heard about Extreme E, I just knew I had to be involved. The male / female racing partnership is a fantastic and exciting new concept. The season has incredible locations and the racing will be very exciting. It will be a new challenge for the teams and drivers, and I’m so thrilled to be working with such a strong team.
“The championship is a really innovative concept, it’s combining motorsport and science and will produce an important legacy in each race location. Bringing the platform that motorsport has in line with the awareness that the planet needs right now is awesome and a really important message.”
Said Hansen: “Going into the Extreme E will be a new chapter in my career, one that I am extremely excited about. It is something brand new, not only for me, but the whole of motorsport. The format is something
we’ve never seen before. I’m also delighted to be able to carry the message of something bigger – talking about the environment and doing something good for the world – that’s something that really drives me. It’s going to be a big adventure in life to see these locations and I’m going to do my best in carrying this responsibility and hopefully making people aware of the challenges we have in the world, together with our passion for racing.”