Under Armour enters NASCAR, signs deals with Hendrick, MWR

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After a one-year trial sponsorship with Hendrick Motorsports, sporting goods giant Under Armour has inked multi-year sponsorship deals with both Hendrick and Michael Waltrip Racing as it officially moves deeper into the NASCAR world.

According to Tripp Mickle of SportsBusiness Journal, the deals will not include the teams’ drivers but in the case of Hendrick, UA can use the likenesses, cars, and numbers for that team’s quartet of racers: Six-time Sprint Cup champion Jimmie Johnson, current Cup points leader Dale Earnhardt Jr., four-time Cup champion Jeff Gordon, and Kasey Kahne.

In addition to sponsoring the teams, UA will also outfit them as well – from those working in the pits to those within their respective front offices.

The Hendrick deal is actually a three-year extension, while the MWR deal is a two-year pact. UA will also sponsor MWR’s new athletic facility and gym at its North Carolina headquarters.

UA already has a sizable portfolio of clients across many sports, from college football programs to U.S. Olympic Team members. But the Baltimore-based company is now making its way into NASCAR in a bid to not only raise awareness and sales of its athletic line of apparel but its outdoor/hunting line as well.

Mickle reports that in addition to tapping into NASCAR’s passionate fan base as a whole, UA officials were spurred on by “a general sense” that NASCAR fans tended to enjoy the Great Outdoors through hunting and fishing more than other sports fans – which could give them a prime marketing opportunity with their outdoor products.

With tree in tow, Robert Wickens is already in the Christmas spirit

Robert Wickens' official Twitter page
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It may be a week before Thanksgiving, but IndyCar driver Robert Wickens is already obviously in a festive Christmas mood.

Wickens took to Twitter and Instagram Wednesday to post a video showing he just gave himself an early yuletide present: a Christmas tree:

“Got myself a tree! I figured it’s time to get into the Christmas spirit! It’s a very real tree and my arms are itchy to prove it!”

He even ended his tweet with a Christmas tree emoji.

And for good measure, Wickens — wearing a winter ski cap with his name on it — and some of the staff at his rehab facility broke into an impromptu version of “Oh, Christmas Tree!”

Check out what Wickens posted and enjoy a little early Christmas cheer sure to put a smile on your face: