Under Armour enters NASCAR, signs deals with Hendrick, MWR

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After a one-year trial sponsorship with Hendrick Motorsports, sporting goods giant Under Armour has inked multi-year sponsorship deals with both Hendrick and Michael Waltrip Racing as it officially moves deeper into the NASCAR world.

According to Tripp Mickle of SportsBusiness Journal, the deals will not include the teams’ drivers but in the case of Hendrick, UA can use the likenesses, cars, and numbers for that team’s quartet of racers: Six-time Sprint Cup champion Jimmie Johnson, current Cup points leader Dale Earnhardt Jr., four-time Cup champion Jeff Gordon, and Kasey Kahne.

In addition to sponsoring the teams, UA will also outfit them as well – from those working in the pits to those within their respective front offices.

The Hendrick deal is actually a three-year extension, while the MWR deal is a two-year pact. UA will also sponsor MWR’s new athletic facility and gym at its North Carolina headquarters.

UA already has a sizable portfolio of clients across many sports, from college football programs to U.S. Olympic Team members. But the Baltimore-based company is now making its way into NASCAR in a bid to not only raise awareness and sales of its athletic line of apparel but its outdoor/hunting line as well.

Mickle reports that in addition to tapping into NASCAR’s passionate fan base as a whole, UA officials were spurred on by “a general sense” that NASCAR fans tended to enjoy the Great Outdoors through hunting and fishing more than other sports fans – which could give them a prime marketing opportunity with their outdoor products.

Juncos Racing to field single car entry in Indy 500

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Part-time NTT IndyCar Series entrant Juncos Racing will announce their attempt to qualify for the 2019 Indianapolis 500 within the next few weeks, according to RACER.

The team, which made its Indy 500 debut in 2017, ran 12 of the 17 IndyCar Series races last season, but has only made a start in one of the four events so far in 2019, finishing 18th in the inaugural running of the IndyCar Classic at Circuit of the Americas with Kyle Kaiser behind the wheel.

Though no driver has yet to be announced for the single-car entry, Kaiser is expected to be the leading candidate for the ride. The 23-year-old Californian has raced for the team since 2014, where he won the 2017 Indy Lights championship.

One of the top teams in the Road to Indy ladder system, Juncos Racing has over 50 wins between Indy Lights and Indy Pro 2000 competition. The team’s most recent victory came in the second Indy Lights race at St. Petersburg this year with Rinus VeeKay behind the wheel.

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