Inside Milwaukee IndyFest, Part 1: How it Works

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Roughly once monthly over the next several months, with more to come in the last month, MotorSportsTalk will take you inside the preparation for the ABC Supply Co. Inc., Wisconsin 250 at Milwaukee IndyFest presented by the Metro Milwaukee Honda Dealers, taking place August 16-17, 2014, promoted by Andretti Sports Marketing. Through this series, we look to provide insight on the behind-the-scenes process of how a Verizon IndyCar Series event comes to be; from pre-race events, to partner activations and promotions, to staff overview.

At 5 p.m. on a frigid, March Sunday night, Andretti Autosport Indy Lights drivers Zach Veach and Matthew “Matty” Brabham visit JB’s on 41 bowling alley on 27th Street in Milwaukee, and meet their bowling opponents.

No, not us, the assembled media and race fans who have come out to the event; it’s the University of Wisconsin-Milwaukee collegiate bowling team.

It’s a fun local Milwaukee event, and one that may have seen Veach discover a backup career if his progression through the Mazda Road to Indy doesn’t fully work out.

He beat me by two pins after a 10th frame turkey in our first game, and then was busy exchanging high-fives and fist-bumps with the UWM team during the second, as his strikes were flowing like water.

Several weeks later, he carried the winning momentum into winning the Indy Lights Presented by Cooper Tires season opener at St. Petersburg, his first career victory.

But back to bowling: it was a fun night had by all. The historical anorak in me loved to see one kid wearing a 2010 KV Racing shirt, which featured both Lotus and Cosworth branding even though Honda provided the actual power that year.

This event is one of many supporting events organized by the Andretti Sports Marketing team, some five months ahead of the 2014 Milwaukee IndyFest, as the team works to plan the Verizon IndyCar Series weekend of August 16-17, 2014.

There are a few more months available this year in terms of preparation. In 2012 and 2013, the race was held on Father’s Day; a Saturday in June. In 2014, Milwaukee IndyFest moves to August to increase awareness and foot traffic throughout the Wisconsin State Fair.

What that means is that the Andretti Sports Marketing staff has been preparing for the event since November 2013. The Andretti Sports Marketing team meets once weekly to develop and execute key event planning and marketing tactics related to the race weekend.

This bowling event was capper to two days in the city; other events that featured a Milwaukee IndyFest presence included visiting a Milwaukee Wave soccer game and the Milwaukee Auto Show.

During the time in March, nine volunteer leads met for the first time, with direction from the Andretti Sports Marketing team. Volunteer leads assist the team with security, medical, track operations, safety, redemption, observation, event services, and guest services. Later on, the volunteer leads direct the 180+ volunteers that assist with the execution of Milwaukee IndyFest race weekend.

Specific duties related to the race itself are led and handled by Andretti Sports Marketing staff. The staff has a designated person or persons in charge of race PR/marketing and client services, operations, entertainment, and side events (such as the National Volleyball League, for instance).

Preparing the number of corporate sponsors is something the Andretti Sports Marketing organization is also working on at the moment, as is getting the infield logistics set up to handle the elements that make up the “three-day festival of speed.”

In April, further meetings will follow to help determine more about how the event comes together.

More information:

Websites: Milwaukee IndyFest, Andretti Sports Marketing

Twitter: @MKE_IndyFest, @AndrettiSM

Zach Veach splits with Andretti Autosport for rest of IndyCar season

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Zach Veach will be leaving his Andretti Autosport ride with three races remaining in the season, choosing to explore options after the decision was made he wouldn’t return for 2021.

In a Wednesday release, Andretti Autosport said a replacement driver for the No. 26 Dallara-Honda would be named in the coming days. The NTT IndyCar Series will race Oct. 2-3 at the Indianapolis Motor Speedway road course and then conclude the season Oct. 25 on the streets of St. Petersburg, Florida.

Veach was ranked 11th in the points standings through 11 races of his third season with Andretti. Since a fourth in the June 6 season opener at Texas Motor Speedway, he hadn’t finished higher than 14th.

“The decision was made that I will not be returning in 2021 with Andretti Autosport in the No. 26 Gainbridge car,” Veach said in the Andretti release. “This, along with knowing that limited testing exists for teams due to COVID, have led me to the decision to step out of the car for the remainder of the 2020 IndyCar season. I am doing this to allow the team to have time with other drivers as they prepare for 2021, and so that I can also explore my own 2021 options.

“This is the hardest decision I have ever made, but to me, racing is about family, and it is my belief that you take care of your family. Andretti Autosport is my family and I feel this is what is best to help us all reach the next step. I will forever be grateful to Michael and the team for all of their support over the years. I would not be where I am today if it wasn’t for a relationship that started many years ago with Road to Indy. I will also be forever grateful to Dan Towriss for his friendship and for the opportunity he and Gainbridge have given me.

“My love for this sport and the people involved is unmeasurable, and I look forward to continuing to be amongst the racing world and fans in 2021.”

Said team owner Michael Andretti: “We first welcomed Zach to the Andretti team back in his USF2000 days and have enjoyed watching him grow and evolve as a racer, and a person. His decision to allow us to use the last few races to explore our 2021 options shows the measure of his character.

“Zach has always placed team and family first, and we’re very happy to have had him as part of ours for so many years. We wish him the best in whatever 2021 may bring and will always consider him a friend.”

Andretti fields five full-time cars for Veach, Alexander Rossi, Ryan Hunter-Reay, Marco Andretti and Colton Herta.

It also has fielded James Hinchcliffe in three races this season.