Swan Racing struggles reportedly worsen, future uncertain

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The future of Swan Racing in Sprint Cup racing is not looking good.

The team issued a statement Thursday that it was reevaluating its future after expected sponsorship for the two-car operation of rookies Cole Whitt and Parker Kligerman failed to materialize.

Afterward, SiriusXM NASCAR Radio’s Dave Moody, host of SiriusXM Speedway, said in his blog, “Team employees were reportedly informed (Thursday) that the team is suspending operations, and many of them are already seeking employment with other teams.”

Moody added, “(the team) may not compete in the circuit’s next race at Richmond International Raceway on April 26.”

A number of different scenarios appear to be in play.

One would be complete suspension of both teams.

A second option would be to perhaps condense operations and field only one driver, most likely Cole Whitt (photo).

Shortly after team majority owner Brandon Davis issued the statement that the organization was evaluating its options, Swan minority owner Anthony Marlowe tweeted, “My mission is to ensure @ColeWhitt races in every #NASCAR Sprint Cup event this season.”

A third option, according to sources close to Moody, “there is a possibility that Whitt’s No. 26 Toyota could be absorbed into the existing BK Racing operation, if Swan Racing is unable to continue.”

Where any of those options leave Kligerman remains uncertain.

The Swan saga appears to be one of moving too fast, too soon. Davis purchased the assets of Inception Motorsports in 2012 and rebranded it as Swan Racing, with David Stremme continuing on as its driver.

Swan remained a one-car operation in 2013, although Stremme left the team after the race at Atlanta, with several other drivers filling in for the remainder of the season including Michael Waltrip, Kevin Swindell, Kligerman and Whitt.

Swan became a two-car operation in 2014 – adding minority owners Marlowe, former NFL star Bill Romanowski and rapper 50 Cent – with Whitt and Kligerman both running full-time schedules and each vying for the Sprint Cup Rookie of the Year honors.

Whitt is 33rd in the Sprint Cup points standings, with a season-best finish thus far of 18th at Fontana last month.

Kligerman, however, has struggled terribly, failing to finish four of the first eight races, and has yet to finish the full length of any race, often winding up several laps behind the lead lap.

His best finish to date was 29th at Daytona, although that was a DNF. His best overall finish without a DNF was last Saturday at Darlington, where he wound up 30th. Kligerman is ranked 38th in the Cup standings heading into Richmond.

While hopes and expectations were high for Swan entering the 2014 season, this week’s events paint a dismal future in the short term – if there’s any type of future remaining at all.

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Peacock to stream all Supercross and Motocross races in 2023, plus inaugural SuperMotocross Championship

Peacock Supercross Motocross 2023
Feld Entertainment, Inc.
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NBC Sports and Feld Motor Sports announced that Peacock and the NBC family of networks will stream all 31 races of the combined Monster Energy Supercross, Lucas Oil Pro Motocross and the newly created SuperMotocross World Championship beginning January 7, 2023 at Angel Stadium in Anaheim, California and ending October 14 in the place where Supercross was born: the Los Angeles Coliseum.

The combined series will create a 10-month calendar of events, making it one of the longest professional sports’ seasons in the United States.

The agreement is for multiple years. The season finale will air live on Peacock and the USA Network.

Peacock will present live coverage of all races, qualifying and heats across both series. The 31 total races will mark a record for the combined number of Supercross and Pro Motocross events that NBC Sports will present in a single season.

NBC, USA Network and CNBC will provide coverage of all races, including the SuperMotocross World Championship Playoffs and Final, through 2023 and beyond. For more information about the Peacock streaming service, click here.

“With our wide array of live and original motorsports offerings, Peacock is a natural home for Supercross and Pro Motocross races,” said Rick Cordella, Chief Commercial Officer, Peacock. “We’re looking forward to providing fans with an easily-accessible destination to find every race all season long, including the exciting finish with the newly formed SuperMotocross World Championship.”

MORE: A conversation about media rights created the new SuperMotocross World Championship Series

The NBC family of networks has been home to Supercross for the past several seasons and this is a continuation of that relationship. The media rights for both series expired at the end of 2022, which allowed Supercross and Motocross to combine their efforts.

In fact, it was that conversation that led to the formation of the SuperMotocross World Championship (SMX).

The SMX series will begin on September 9, 2023 after the conclusion of the Pro Motocross season. Points will accumulate from both series to seed the SMX championship, which creates a record number of unified races.

“The SuperMotocross World Championship adds a new dimension to the annual Supercross and Pro Motocross seasons that will result in crowning the ultimate World Champion,” said Stephen C. Yaros, SVP Global Media and Supercross for Feld Motor Sports. “We are thrilled to be extending our relationship with NBC Sports so our fans can watch all the racing action streaming live on Peacock and the option to also watch select rounds on NBC, USA Network and CNBC.”

Complete 2023 coverage schedules for Supercross, Pro Motocross and the SuperMotocross World Championship on Peacock, NBC, USA Network and CNBC will be announced in the near future.