Study: Carl Edwards may be only NASCAR driver to attract new, marginal and former fans to sport

2 Comments

Carl Edwards, NASCAR driver … NASCAR savior?

According to a story in BusinessWeek.com, a recent study by analyst Andrew Maness, who runs the Racingnomics.com web site, suggests that Edwards is the only driver in the Sprint Cup Series who may be able to increase TV ratings by attracting new fans and former fans, as well as make today’s marginal fans more actively involved as regular race viewers.

The study made it clear that:

Dale Earnhardt Jr., who has been voted Most Popular Driver by fans the last 10 years, won’t do it.

Nor will six-time and defending Sprint Cup champ Jimmie Johnson.

And not four-time champ Jeff Gordon, three-time champ Tony Stewart … or even Danica Patrick.

Here’s how Maness did his study, according to BusinessWeek.com.

Maness tracked a series of performance variables across all the top active drivers going back to 1995. After accounting for other factors that might influence television ratings (a race’s start time, TV competition on race day), he correlated the success of individual drivers to audience size to determine which drivers have had an impact on bringing in the marginal fans. One driver clearly emerges from the data: Carl Edwards.

Edwards is the only driver in the study who improved audience size in a significant manner. His week-to-week success increases television ratings by 3.6 percent. No other driver’s success carries a positive relationship across all five models (measuring different components around winning races, leading many laps, overall points standings, etc.). … Edwards is the only driver with a statistical confidence interval above zero.”

Translated, Edwards is the only driver in the study that moved the needle – known as “success impacts ratings positively.”

Drivers whose “success has negligible impact on TV ratings” include Kurt Busch, Kevin Harvick, Ryan Newman, Greg Biffle, Tony Stewart, Brad Keselowski, Jamie McMurray, Dale Earnhardt Jr., Jeff Gordon, Matt Kenseth, Kyle Busch, Kasey Kahne and Clint Bowyer.

According to the study, there are only two drivers whose “success negatively impacts ratings,” Jimmie Johnson and Denny Hamlin, who had the worst showing of all drivers in the study.

Interestingly, Danica Patrick is not in the study.

Maness cited Edwards’ popularity, particularly his crossover appeal. Not only does he do well in TV commercials in NASCAR races, those same commercials also receive positive feedback from viewers when they’re played during other sporting event telecasts such as the NFL.

Plus, his trademark back-flip after winning a race strikes a positive chord in NASCAR fans, even if they aren’t Edwards fans. Also, Edwards’ Midwest roots (he’s from Columbia, Mo.), are in his favor, the study said.

“He brings a sensibility about NASCAR that’s a lot less Ricky Bobby (the main character in the NASCAR spoof, Talladega Nights: The Ballad of Ricky Bobby) and a lot more universal, charming, and polished,” the study said.

And NASCAR’s three strongest seasons in terms of positive ratings movement – 2005, 2008 and 2011 – are also the same years Edwards enjoyed his best seasons, including just barely losing the championship to Stewart by a tiebreaker in 2011.

To quote once again from the study:

Edwards is now in a contract year. He’ll be a free agent when the season is over and will have the option to go to any team he chooses. NASCAR should want him to get into the fastest car possible. … All else being equal, the numbers suggest Edwards is the single most important driver in keeping NASCAR’s ratings afloat.”

Follow me @JerryBonkowski

World of Outlaws release 2023 Sprint Car Series schedule

2023 Outlaws Sprint schedule
World of Outlaws
0 Comments

The 2023 World of Outlaws Sprint Car Series schedule features 87 races, almost identical to the last year’s number, to be contested at 36 venues across 19 states. With cancelations for mostly weather, they closed out this year’s calendar on November 5 with 69 events in the books. Carson Macedo won a series high 11 races.

In 2022, David Gravel chased Brad Sweet into the three-race finale on the Dirt Track at Charlotte Motor Speedway in one of the most hotly contested championships in Outlaws history. Sweet emerged victorious for the fourth straight year.

For the 19th consecutive season, the Outlaws Sprints will begin their season at Volusia Speedway Park for the DIRTcar Nationals from Feb. 9-11 and will return March 5-6 for another two-day show before hitting the road with a three-track swing into Pennsylvania to take on the Posse.

MORE: 2023 World of Outlaws Late Model Schedule

“Every year we continue to build the best schedule we can for drivers and fans across the country,” said World of Outlaws CEO Brian Carter is a series release. “I’m excited for the journey we’ve put together, which includes the biggest races in Sprint Car racing, our new Spring Swing through Pennsylvania, the thrill of combining the World of Outlaws and ‘Bike Week’ and so much more.”

Some tracks returning from hiatus and one brand new course include 81 Speedway in Park City, Kans. in April and again in October, Tri-City Speedway in Pontoon City, Ill. in April, Ogilvie (Minn.) Raceway in June and BAPS Motor Speedway in York Haven, Penn.

BAPS hosts its first race in more than 30 years when the track was known as Susquehanna Speedway. This midweek show will give the local Pennsylvania Posse 14 attempts to beat the traveling Outlaws.

Ogilvie Speedway is completely new to the series and makes it the 224th different venue they will have challenged.

MORE: Brad Sweet protects his place in history

Notably missing from the calendar are Vado (N.M.) Speedway Park, Cotton Bowl Speedway in Paige, Texas, Bakersfield (Calif.) Speedway and the Bristol Motor Speedway Dirt Track.

In addition to the new spring Pennsylvania Swing, the second date at Volusia Speedway will coincide with Daytona Beach’s Bike Week and bring new eyes to the sport.

Knoxville Raceway adds another multi-night show to the calendar in April, giving this track eight sanctioned events in 2023.

And of course, there are plenty of mainstays and high dollar events, such as the Memorial Day Spectacular at Lawrenceburg (Ind.) Speedway, the 35th running of the Brad Doty Classic in July and the Labor Day Spectacular at Gray’s Harbor in Elma, Wash.

Several big paydays are on the line in 2023 including the 40th annual Kings Royal at Eldora Speedway in Rossburg, Ohio paying $175,000 to the winner, the Huset’s High Bank Nationals’ $250,000-to-win finale and the grandaddy of them all, the 62nd Knoxville Nationals with a total purse exceeding $1 million.

2023 Outlaws Sprint Schedule

Thursday-Saturday, Feb. 9-11 – Volusia Speedway Park (Barberville, FL)

Sunday-Monday, March 5-6 – Volusia Speedway Park (Barberville, FL)
Friday-Saturday, March 10-11 – Port Royal Speedway (Port Royal, PA)
Friday, March 17 – Williams Grove Speedway (Mechanicsburg, PA)
Saturday, March 18 – Lincoln Speedway (Abbottstown, PA)
Friday, March 24 – Talladega Short Track (Eastaboga, AL)
Saturday, March 25 – Magnolia Motor Speedway (Columbus, MS)
Friday, March 31-Saturday, April 1 – Devil’s Bowl Speedway (Mesquite, TX)

Friday, April 7 – US-36 Raceway (Osborn, MO)
Saturday, April 8 – 81 Speedway (Park City, KS)
Friday-Saturday, April 14-15 – Federated Auto Parts Raceway at I-55 (Pevely, MO)
Friday-Saturday, April 21-22 – Knoxville Raceway (Knoxville, IA)
Friday, April 28 – Tri-City Speedway (Granite City, IL)
Saturday, April 29 – Tri-State Speedway (Haubstadt, IN)

Friday-Saturday, May 5-6 – Eldora Speedway (Rossburg, OH)
Wednesday, May 10 – Lincoln Speedway (Abbottstown, PA)
Friday-Saturday, May 12-13 – Williams Grove Speedway (Mechanicsburg, PA)
Friday, May 19 – Attica Raceway Park (Attica, OH)
Saturday, May 20 – Sharon Speedway (Hartford, OH)
Friday-Saturday, May 26-27 – Atomic Speedway (Chillicothe, OH)
Monday, May 29 – Lawrenceburg Speedway (Lawrenceburg, IN)

Friday, June 2 – River Cities Speedway (Grand Forks, ND)
Saturday, June 3 – Ogilvie Raceway (Ogilvie, MN)
Friday-Saturday, June 9-10 – Knoxville Raceway (Knoxville, IA)
Friday-Saturday, June 16-17 – Beaver Dam Raceway (Beaver Dam, WI)
Wednesday-Saturday, June 21-24 – Huset’s Speedway (Brandon, SD)
Friday, June 30-Saturday, July 1 – Cedar Lake Speedway (New Richmond, WI)

Friday, July 7 – 34 Raceway (West Burlington, IA)
Saturday, July 8 – Wilmot Raceway (Wilmot, WI)
Tuesday, July 11 – Attica Raceway Park (Attica, OH)
Friday-Saturday, July 14-15 – Eldora Speedway (Rossburg, OH)
Wednesday, July 19 – BAPS Motor Speedway (York Haven, PA)
Friday-Saturday, July 21-22 – Williams Grove Speedway (Mechanicsburg, PA)
Saturday-Sunday, July 29-30 – Weedsport Speedway (Weedsport, NY)

Friday-Saturday, Aug. 4-5 – Federated Auto Parts Raceway at I-55 (Pevely, MO)
Wednesday-Saturday, Aug. 9-12 – Knoxville Raceway (Knoxville, IA)
Thursday-Saturday, Aug. 17-19 – Jackson Motorplex (Jackson, MN)
Friday, Aug. 25 – River Cities Speedway (Grand Forks, ND)
Saturday, Aug. 26 – Red River Valley Speedway (West Fargo, ND)
Thursday, Aug. 31-Saturday, September 2 – Skagit Speedway (Alger, WA)

Monday, Sept. 4 – Grays Harbor Raceway (Elma, WA)
Thursday-Saturday, Sept. 7-9 – Silver Dollar Speedway (Chico, CA)
Friday, Sept. 15 – Keller Auto Speedway (Hanford, CA)
Saturday, Sept. 16 – Placerville Speedway (Placerville, CA)
Friday, Sept. 22 – Eldora Speedway (Rossburg, OH)
Saturday, Sept. 23 – Sharon Speedway (Hartford, OH)
Friday-Saturday, Sept. 29-30 – Williams Grove Speedway (Mechanicsburg, PA)

Friday-Saturday, Oct. 6-7 – Port Royal Speedway (Port Royal, PA)
Friday, Oct. 13 – 81 Speedway (Park City, KS)
Saturday, Oct. 14 – Lakeside Speedway (Kansas City, KS)
Friday-Saturday, Oct. 20-21 – TBA

Wednesday-Saturday, Nov. 1-4 – The Dirt Track at Charlotte (Concord, NC)