NASCAR confirms 7-year deal with Camping World for Truck Series sponsorship

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The NASCAR Camping World Truck Series will remain as such through the 2022 season, as NASCAR has confirmed a seven-year agreement with the company to remain the title sponsor for its No. 3 national series.

Camping World took over the Truck Series sponsorship in 2009 from Sears’ Craftsman tool brand, which was the series’ initial backer.

Earlier this year at Phoenix, company CEO and CNBC “The Profit” star Marcus Lemonis had said Camping World would be going in for a major extension of its sponsorship deal.

NASCAR promptly issued a statement that said while it was pleased with how discussions were going, an agreement had not been signed and that “as soon as we have news to share, we will let you know.”

Today, they did just that.

“The NASCAR Camping World Truck Series has one of the most consistent and durable audiences in all of sports, averaging approximately 800,000 or more television viewers per event over the past six years,” NASCAR chief marketing officer Steve Phelps said in a statement.

“Camping World’s seven-year continued commitment to our sport demonstrates its confidence in our on-track product and strength of our brand loyal fan base.”

The continued partnership should pay more dividends for Lemonis’ company, which has been able to expand its store count by 35 percent since landing the Truck Series sponsorship.

“Camping World and NASCAR are mutually invested in the growth of a national series that is celebrated for its exciting brand of racing and the most loyal fan base in the country,” Lemonis said in his thoughts.

“Six years ago, we felt strongly that the sponsorship would dramatically increase our customer base and it’s delivered. We expect to see continued success in the coming years.”

The CWTS returns to action this Friday night at Kansas Speedway in the SFP 250.

NEOM McLaren Formula E announces Jake Hughes will join Rene Rast for 2023 season

McLaren Formula E Hughes
McLaren Racing
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Doubling down on their commitment to electric auto sports, McLaren Racing announced Jake Hughes will join Rene Rast to compete in the 2023 Formula E Series (FE), which completes their driver lineup.

The NEOM McLaren FE team was formed by the acquisition of the Mercedes-EQ Formula E team that won the 2021 and 2022 championships with Stoffel Vandoorne and Nyck de Vries behind the wheel.

“Today’s announcement feels like a long time coming,” said Ian James, managing director of NEOM McLaren Electric Racing in a release. “Since May this year, when we first announced McLaren Racing’s entry into Formula E, we have been working tirelessly to get in place the best possible team and structure for sustainable success.

“On the one hand, we have been working on the retention of the amazing talent that already was in place before going into the transitional phase. I’m proud to say I think we’ve done a great job on that front.

“On the other hand, we have been focusing on putting in place new processes and new talent – and the latter includes the drivers.”

The driver lineup clasps the two hands together.

Hughes brings 10 years racing experience in single seater cars, including a role with the acquired Mercedes-EQ team as a reserve and development driver for the past two seasons. He is the 2013 BRDC Formula 4 champion and has multiple wins in Formula 2, including two in 2020.

Announced in August, Rast joins the team after earning two podium finishes and six top-fives in 22 career Formula E starts for Audi Sport ABT before returning to the DTM Series last year. Rast’s best finish in Formula E came in the Puebla E Prix when he finished second to teammate Lucas di Grassi by less than a half second.

McLaren’s commitment to Formula E comes one year after they entered the Extreme E rally series in 2022 with Tanner Foust and Emma Gilmour in the driver lineup. After a modest start to the season, the McLaren XE drivers crossed the finish line first in Round 4 in Chile, but were assessed a time penalty that dropped them to fifth. Last week in the season finale in Uruguay, they held onto a hard-earned second place finish.