Hendrick doing well to prepare for possibility of National Guard leaving the 88

12 Comments

Rick Hendrick didn’t get to be one of NASCAR’s most successful owners by not seeing the trends and directions the business is going.

Hendrick, and his entire Hendrick Motorsports organization, have done an excellent job of putting together partnerships to keep his empire at the top of the NASCAR heap.

He’s done it for more than 25 years, despite partners that have come and gone.

He’s doing it again, now, in preparing for the possible departure of the National Guard from Dale Earnhardt Jr.’s No. 88 car.

The increase in sponsor announcements with new partners Nationwide Insurance and DC Entertainment being announced within the last few weeks, and also with Mtn Dew stepping up its activation with a series of videos, are clear signs that Hendrick’s team is working ‘round the clock to get more companies on board the 88 in case the Guard departs.

It’s not inconceivable that they will – witness two reports of note from the past couple weeks.

A USA Today report indicated that despite the more than $26+ million spent on activation and sponsorships in 2012, there was not a single recruit signup at a NASCAR event.

While that doesn’t factor into account local branches where the Guard could attract –and sign – new recruits, it’s still a worrying report.

Then there’s this from Sporting News’ Bob Pockrass, veteran NASCAR reporter who is among the best at deciphering the business side of the sport:

The Army National Guard has a new leader in Judd Lyons, who took over in January. At a U.S. Senate subcommittee hearing last week, Lyons vowed to re-examine the effectiveness of the National Guard sponsorship. He said the Guard is conducting more in-depth surveys of those enlisting to determine what led them to enlist, which in turn should help them understand the value.

Political pressure of military sponsorships in NASCAR is nothing new. It’s been going on for several years. And that’s the way it should be — those in charge of spending taxpayer dollars have an interest in how those dollars are spent.

When a change at the top happens to any company – especially one whose motorsports’ spending have been as closely scrutinized as the Guard’s has been – you have to begin preparing for the eventuality that the deal is closer to the end of its life span than the beginning.

The Guard has backed Dale Jr. and the 88 since his move to Hendrick Motorsports in 2008.

If you’re the Guard, you’ve supported NASCAR’s most popular driver through thick-and-thin, and through what have been more trying years than actual delivery on track.

Junior’s made the Chase each of the last three years, but prior to his much appreciated Daytona 500 victory this year, he’s won only two other races in his stint at Hendrick. He’s still never won a championship, even though he has a good shot to this year in his last season with crew chief Steve Letarte (another area Hendrick will need to address for 2015).

Sponsors demand ROI, even if they happen to have one of the sport’s most marketable drivers, and even if they have the most popular driver.

But they don’t stay on forever. And at only seven years together, the Guard-Dale Jr. relationship isn’t at the length of a Jeff Gordon-DuPont or John Force-Castrol type relationship of 20 or more years.

Hendrick prepared for the eventuality of DuPont’s departure as Gordon’s primary backer by having other associates ready to step up, and ultimately putting together a deal with the AARP’s Drive to End Hunger that has now been the primary backer on the 24 car for several seasons.

You can tell he’s doing the same now on the 88 to keep Dale Jr., in the face of what appears to be a slowly phased down withdrawal by the Guard.

Xtreme Outlaw Midget Series triples to 34 races in 2023

Xtreme Outlaw Midget 2023
Xtreme Outlaw Series
0 Comments

After hosting 10 rounds in 2022, the Xtreme Outlaw Midget Series 2023 schedule will more than triple to 34 races. The 2022 season featured seven different winners in the first seven races, a female racer in Jade Avedisian as the only repeat winner and Zach Daum as the champion.

“Dirt Midget racing is a growing entity in American motorsports, and the Xtreme Outlaw Midget Series presented by Toyota is proud to drive further into the growth of the division with both a diverse and lucrative schedule for 2023,” newly appointed Series Director Tyler Bachman said in a press release. “From the kickoff at our first indoor event, to each of the new tracks we’re set to visit next year, it’s a lineup we know both our teams and fans will enjoy.”

The championship purse fund has also more than double with an increase of $42,000 to $80,000 in 2023. The champion will win $25,000. Last year, Daum pocketed $10,000.

In addition, the series will offer tow money to the top 12 in points. Six drivers attempted to qualify for all 10 races in 2022 with 89 drivers attending.

The series will begin on March 10 at Southern Illinois Center in Du Quoin, Ill. and end the same place it did in 2022 at I-44 Riverside Speedway in Oklahoma City on October 15.

During the season, they will visit 21 tracks in 10 states.

Some highlights of the season include the Xtreme Outlaw Midget Series pairing up with the World of Outlaws Sprint Cars in 2023 at Federated Auto Parts Raceway at I-55 in Pevely, Mo. in April for the Outlaw Showdown and again in August for the Ironman 55 weekend, as well as the creation of a five-day Midget Speedweek.

The Midget Speedweek will immediately follow the Ironman 55 with a swing through Pennsylvania and New York.

Xtreme Outlaw Midget 2023 Schedule

Friday, March 10 | Southern Illinois Center | Du Quoin, Ill.
Saturday, March 11 | Southern Illinois Center | Du Quoin, Ill.
Friday, March 31 | Farmer City Raceway | Farmer City, Ill.

Saturday, April 1 | Farmer City Raceway | Farmer City, Ill.
Friday, April 14 | Federated AP Raceway at I-55 | Pevely, Mo.
Saturday, April 15 | Federated AP Raceway at I-55 | Pevely, Mo.

Friday, May 5 | Humboldt Speedway | Humboldt, Kan.
Saturday, May 6 | 81 Speedway | Park City, Kan.
Tuesday, May 23 | Millbridge Speedway | Salisbury, N.C.
Wednesday, May 24 | Millbridge Speedway | Salisbury, N.C.

Thursday, June 1 | Tri-City Speedway | Pontoon Beach, Ill.
Friday, June 2 | Wayne County Speedway | Wayne City, Ill.
Saturday, June 3 | Wayne County Speedway | Wayne City, Ill.

Friday, July 21 | TBA
Saturday, July 22 | Southern Illinois Raceway | Marion, Ill.
Friday, July 28 | TBA
Saturday, July 29 | Atomic Speedway | Chillicothe, Ohio
Sunday, July 30 | Brushcreek Motorsports Complex | Peebles, Ohio

Friday, August 4 | Federated AP Raceway at I-55 | Pevely, Mo.
Sat, August 5 | Federated AP Raceway at I-55 | Pevely, Mo.
Tuesday, August 8 | Clyde Martin Memorial Speedway | Newmanstown, Pa.
Wednesday, August 9 | Action Track USA | Kutztown, Pa.
Thursday, August 10 | Linda’s Speedway | Jonestown, Pa.
Friday, August 11 | TBA
Saturday, August 12 | Bridgeport Motorsports Park | Swedesboro, N.J.
Friday, August 25 | Davenport Speedway | Davenport, Iowa
Saturday, August 26 | Davenport Speedway | Davenport, Iowa

Friday, September 1 | Paragon Speedway | Paragon, Ind.
Saturday, September 2 | Paragon Speedway | Paragon, Ind.
Friday, September 15 | Jacksonville Speedway | Jacksonville, Ill.
Saturday, September 16 | Red Hill Raceway | Sumner, Ill.

Friday, October 13 | Port City Raceway | Tulsa, Okla.
Saturday, October 14 | I-44 Riverside Speedway | Oklahoma City, Okla.
Sunday, October 15 | I-44 Riverside Speedway | Oklahoma City, Okla.

* Co-sanctioned with POWRi