Detroit Grand Prix delivers another dynamic event weekend

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Say what you will about Long Beach being North America’s marquee street race – for my money, it’s still a personal favorite and the gold standard for street race operations – but Detroit’s getting pretty close to usurping that “gold standard” title after just three years since coming back on the schedule in 2012.

For the second consecutive year (I wasn’t on site in 2012, so I can’t properly comment on that year), everything about the Chevrolet Detroit Belle Isle Grand Prix weekend on Belle Isle Park, run to near perfection by Roger Penske’s organization and with Bud Denker leading the on-site staff’s efforts, ran like clockwork.

The track flows in such a way that once you’re inside, everything runs in close proximity. The paddock is just behind pit lane and covers all four series that were in action – the Verizon IndyCar Series, TUDOR United SportsCar Championship, Pirelli World Challenge and SPEED Energy Stadium Super Trucks. Victory Lane and the media center are just next to the paddocks, which reduces a lot of unnecessary time spent going back-and-forth to get where you need to go.

The fan zone here is laid out in grand, open style, with a mix of vendors, booths, food options, family friendly activities and a giant concert stage – put onto great effect with Lifehouse and Shaggy performing on the two weekend days. Rising singing star Anna de Ferran, daughter of former Indianapolis 500 and CART champion Gil, also performed during the weekend.

Where this race really nails it is on the corporate side. Penske’s organization focuses heavily on the corporate suite side of things and works effortlessly to ensure the suites get sold out. The Shinola-backed suites were on the outside of the front straight this year, and combined with other corporate chalets, these offered a great vantage point for those clients on site.

The track is transparent with its grandstand numbers. On Friday, Trackside Online reported the numbers, from the track posting, as a total of 15,229 grandstand seats among the five grandstands. It’s not a huge number, but it’s also not the event’s primary focus.

The volunteers go out of their way to be friendly and helpful, almost to a fault. Occasionally you’ll be at an event where volunteers do whatever they can to make your life miserable; not so in Detroit.

As for the weekend on-track? Yes, the course is bumpy but that’s one of its defining characteristics. Denker confirmed at Thursday’s media lunch that a full-scale repave will occur before 2014 to eliminate some of the rough concrete bits.

It will smooth things out, although Cadillac Pirelli World Challenge driver Johnny O’Connell, who won both races this weekend joked during Sunday’s press conference, “With Detroit being a little bit on the bumpy side, I think that works to our advantage. It was funny, I was talking to Roger Penske and I said, please don’t make this track too nice. A couple of bumps are good for me!”

Chevrolet, too, has committed to the event for another two years, through 2016. Denker confirmed to RACER.com’s Marshall Pruett that next year’s weekend again features a Verizon IndyCar Series doubleheader and the Pirelli World Challenge, while also hoping to confirm the return of the TUDOR United SportsCar Championship.

This was the last of two weekends this year – Long Beach as well – where all three series competed alongside each other on the same card.

For IndyCar, this weekend was once again a showcase of varying strategies, which adds an extra layer of spice and intrigue because you never know which strategist or team will nail it.

You also had the emergence of rivalries in greater doses. The “#IndyRivals” campaign premiered on Sunday and it was rather appropriate that it did, considering Will Power appears to be on a quest to be the new Darth Vader of the paddock.

Perhaps, as I suggested on Twitter right before the end of Sunday’s race, Team Penske should revert his No. 12 Verizon Team Penske Chevrolet back to the all-black colors it premiered in when Power was a then-unheralded part-time third driver for the team in 2009.

The Power-Simon Pagenaud battle has enough momentum to where it can be promoted as “the new rivalry.” Power’s had brief encounters with Ryan Hunter-Reay and Scott Dixon before, after having one with Dario Franchitti for a few years. But now him and Pagenaud are the best at-odds thing to promote.

It’s a good thing for the sport, and Pagenaud’s the likeable underdog as the Schmidt Peterson Hamilton Motorsports lacks the resources of a Penske, or a Ganassi, or an Andretti Autosport, but still brings the fight and the bark on every weekend.

Penske and GM ruled the weekend, but those on site will once again attest this was another first-class event through and through. Kudos to all who made it happen.

NTT re-signs as IndyCar title sponsor in multiyear deal starting with the 2024 season

James Black/Penske Entertainment
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The IndyCar Series has re-signed NTT as its title sponsor in a multiyear agreement starting in 2024.

NTT, a global information technology and communications company based in Japan, became the series’ title sponsor before the 2019 season after starting as a sponsor of the No. 10 Dallara-Honda for Chip Ganassi Racing.

NTT Data (a subsidiary of parent company Nippon Telegraph and Telephone Corp.) will remain the official technology partner of IndyCar, Indianapolis Motor Speedway, the Indy 500 and the NASCAR Brickyard weekend.

With the extension, an IndyCar spokesman said NTT would become the second-longest title sponsor in series history. The longest title sponsor was PPG from 1980-97 (under the CART sanction of the Champ Car Series).

NTT replaced Verizon, which was IndyCar’s title sponsor from 2014-18 after IZOD from 2010-13.

“NTT is an excellent partner across our enterprise with strong expertise and a deep commitment to our sport,” Penske Corp. chairman and IndyCar owner Roger Penske said in a release. “From Smart Venue technology at the Racing Capital of the World to the reimagined Series mobile application, NTT is transforming the fan experience in new and innovative ways. We look forward to a bright future together.”

NTT has used artificial intelligence-enabled optical detection technology at IMS to provide information to the track’s operations and security teams, helping improve fan traffic flow and safety, the track said.

“IndyCar is a great partner for NTT Data because of our shared commitment to driving innovation, increasing sustainability and delivering amazing experiences,” NTT Data CEO Kaz Nishihata said in a release. “We also appreciate how IndyCar is so diverse, with drivers from 15 different countries, and races that range from short ovals and superspeedways to road and street courses. It’s both an incredible sport and a wonderful example for our world.”

NTT also has been instrumental in helping redesign the IndyCar app and providing more race and driver data for use in NBC Sports’ broadcasts by utilizing 140 data points from every car in the field.

“NTT is fully invested in the development and growth of our sport and has already established a terrific track record in our industry with problem-solving capabilities and access to top talent and tools,” Penske Entertainment president and CEO Mark Miles said.

Said NTT Data Services CEO Bob Pryor: “We’re thrilled to continue our collaborations that enhance and expand the fan experience for motorsports and serve as proof points for data analytics, AI, and other innovative digital technologies. For more than a century, this racing series has pioneered innovations making driving safer for everyone, and by continuing this relationship, we will accelerate the pace of innovations and new technologies, particularly related to sustainability that ultimately can benefit organizations, communities and individuals around the world.”

Starting as a Japanese telephone company, NTT grew into a $100 billion-plus tech services giant with U.S. operations based in Plano, Texas.