With 7 races left to make the Chase, things are going to go from mild to wild

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The so-called Race to the Chase just got real.

With the final off-weekend of the season next, followed by 17 straight weeks of racing, the remaining seven races leading up to the start of the Chase for the Sprint Cup could once again rival some of the most intense action we’ll see in the actual Chase itself.

The reason is simple: even with seven races remaining, only six drivers are essentially locked into the Chase after Sunday’s race at New Hampshire.

With Brad Keselowski winning Sunday, he’s at the top of the pack with Jimmie Johnson – who had a terrible day at New Hampshire, finishing 42nd due to an early-race wreck – both with three wins apiece.

Dale Earnhardt Jr. is also officially in the Chase, with fellow two-time race winners Carl Edwards, Joey Logano and Kevin Harvick all but locked in, as well.

Single race winners Jeff Gordon, Kyle Busch, Denny Hamlin, Aric Almirola and Kurt Busch are all but confirmed for the 10-race playoffs.

But with seven races left to make the Chase and at least nine winless drivers still in the fray, we’re going to see a lot more risk-taking and heated driving from Indianapolis through Richmond.

If the Chase were to start today, Matt Kenseth, Ryan Newman, Clint Bowyer, Paul Menard and rookie Kyle Larson would be in.

And rookie Austin Dillon, Greg Biffle, Kasey Kahne and Brian Vickers would be left on the outside looking in.

That’s why it’s more crucial than it has been the last few weeks that winless drivers such as Kenseth, Bowyer, Biffle and Tony Stewart – among all the others – find a way to get to victory lane in the remaining seven races prior to the Chase.

In a sense, the race to the Chase will be seven races of desperation. And as the old saying goes, desperate times call for desperate measures.

As a result, we’re likely to see significantly more beating and banging, more blocking and spinning out fellow competitors. With so much on the line, there’s really not much recourse but for those on the bubble or outside looking in to drive like men (and women) possessed.

Stewart could be one of the biggest keys in the next seven races. Not only has he failed to win yet this season, he also runs the risk of not making the Chase for the second consecutive season.

Sure, he missed last year’s Chase due to injuries sustained in a sprint car wreck early last August. But to miss a second Chase – which would mark the first time that’s ever happened to Stewart – would be unheard of.

Only if Stewart were to rally in these next seven races and earn enough points to qualify for the Chase, will he make it. This is not 2011, when he also failed to win any races prior to the Chase, only to still make the playoff on points and then ripped off five wins in the 10 marquee events to capture his third championship.

Click here to take a look at the Chase standings after New Hampshire.

And then click here for the actual Sprint Cup point standings to see where the landscape rests heading into the final off-weekend of, what else, rest.

Because from here on out, there’ll be no rest for the wannabe’s who will do anything they need to do to make the show, regardless of the risk.

Follow me @JerryBonkowski

Ford unveils a new Mustang for 2024 Le Mans in motorsports ‘lifestyle brand’ retooling

Ford Mustang Le Mans
Ford Performance
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LE MANS, France — Ford has planned a return to the 24 Hours of Le Mans with its iconic Mustang muscle car next year under a massive rebranding of Ford Performance aimed at bringing the automotive manufacturer “into the racing business.”

The Friday unveil of the new Mustang Dark Horse-based race car follows Ford’s announcement in February (and a ballyhooed test at Sebring in March) that it will return to Formula One in 2026 in partnership with reigning world champion Red Bull.

The Mustang will enter the GT3 category next year with at least two cars in both IMSA and the World Endurance Championship, and is hopeful to earn an invitation to next year’s 24 Hours of Le Mans. The IMSA entries will be a factory Ford Performance program run by Multimatic, and a customer program in WEC with Proton Competition.

Ford CEO Jim Farley, also an amateur sports car racer, told The Associated Press the Mustang will be available to compete in various GT3 series across the globe to customer teams. But more important, Farley said, is the overall rebranding of Ford Performance – done by renowned motorsports designer Troy Lee – that is aimed at making Ford a lifestyle brand with a sporting mindset.

“It’s kind of like the company finding its own, and rediscovering its icons, and doubling down on them,” Farley told the AP. “And then this motorsports activity is getting serious about connecting enthusiast customers with those rediscovered icons. It’s a big switch for the company – this is really about building strong, iconic vehicles with enthusiasts at the center of our marketing.”

Ford last competed in sports car racing in 2019 as part of a three-year program with Chip Ganassi Racing. The team scored the class win at Le Mans in 2016 in a targeted performance aimed to celebrate the 50th anniversary of Ford snapping Ferrari’s six-year winning streak.

Ford on Friday displayed a Mustang with a Lee-designed livery that showcased the cleaner, simplified look that will soon be featured on all its racing vehicles. The traditional blue oval with Ford Performance in white lettering underneath will now be branded simply FP.

The new mark will be used across car liveries, merchandise and apparel, display assets, parts and accessories and in advertising.

Farley cited Porsche as an automaker that has successfully figured out how to sell cars to consumers and race cars in various series around the world while creating a culture of brand enthusiasts. He believes Ford’s new direction will help the company sell street cars, race cars, boost interest in driving schools, and create a merchandise line that convinces consumers that a stalwart of American automakers is a hip, cool brand.

“We’re going to build a global motorsports business off road and on road,” Farley told the AP, adding that the design of the Mustang is “unapologetically American.”

He lauded the work of Lee, who is considered the top helmet designer among race car drivers.

“We’re in the first inning of a nine inning game, and going to Le Mans is really important,” Farley said. “But for customer cars, getting the graphics right, designing race cars that win at all different levels, and then designing a racing brand for Ford Performance that gets rebranded and elevated is super important.”

He said he’s kept a close eye on how Porsche and Aston Martin have built their motorsports businesses and said Ford will be better.

“We’re going in the exact same direction. We just want to be better than them, that’s all,” Farley said. “Second is the first loser.”

Farley, an avid amateur racer himself, did not travel to Le Mans for the announcement. The race that begins Saturday features an entry from NASCAR, and Ford is the reigning Cup Series champion with Joey Logano and Team Penske.

The NASCAR “Garage 56” entry is a collaboration between Hendrick Motorsports, Chevrolet and Goodyear, and is being widely celebrated throughout the industry. Farley did feel left out of the party in France – a sentiment NASCAR tried to avoid by inviting many of its partners to attend the race so that it wouldn’t seem like a Chevrolet-only celebration.

“They’re going right and I’m going left – that NASCAR thing is a one-year deal, right? It’s Garage 56 and they can have their NASCAR party, but that’s a one-year party,” Farley said. “We won Le Mans outright four times, we won in the GT class, and we’re coming back with Mustang and it’s not a one-year deal.

“So they can get all excited about Garage 56. I almost see that as a marketing exercise for NASCAR, but for me, that’s a science project,” Farley continued. “I don’t live in a world of science projects. I live in the world of building a vital company that everyone is excited about. To do that, we’re not going to do a Garage 56 – I’ve got to beat Porsche and Aston Martin and Ferrari year after year after year.”

Ford’s announcement comes on the heels of General Motors changing its GT3 strategy next season and ending its factory Corvette program. GM, which unlike Ford competes in the IMSA Grand Touring Prototype division (with its Cadillac brand), will shift fully to a customer model for Corvettes in 2024 (with some factory support in the IMSA GTD Pro category).