NASCAR: Shepherd/Logano contact creates more questions than answers

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Two days after one of NASCAR’s youngest full-time competitors got collected by its oldest competitor – part-time or otherwise – there’s more questions than answers that must come out of the contact.

On Lap 212 on Sunday at New Hampshire Motor Speedway, the AutoTrader.com Ford driven by Team Penske’s Joey Logano got looped around by Morgan Shepherd, in the underfunded Circle Sport Chevrolet, entering Turn 3. Logano’s 24; Shepherd is three times his senior, age 72.

The resulting Logano interview and the TV camera angle didn’t give a great deal away, other than it showed Shepherd moving up the road slightly and enough to contact Logano. There’s not enough shown to potentially alleviate Shepherd of blame; say the angle at which he entered lower into Turn 3 was enough to send the car up the road.

An unlikely war of words has followed.

Logano, in his immediate post-race interview: “To get taken out by the slowest car – I feel like there should be a driver’s test when you get out in a Cup car and make sure you know how to drive it before you [race] one. But I don’t know, I guess there isn’t.”

And Shepherd, defending himself, via NASCAR.com: “Maybe he didn’t realize how wicked loose I was; I was having to tiptoe through the corner.”

NASCAR vice president of competition Robin Pemberton defended Shepherd and told reporters post-race, to the letter of the law, Shepherd was all clear to race.

“He’s been approved for decades,” he said. “You take a physical at the beginning of the year. You pass your physical. You pass inspections with your car, you qualify for the race and you run the event. He met everything he needed to meet.”

That may be true, but it doesn’t guard against questions raised in the approval process to race.

So, a few questions I’m sure I’m not alone in wondering as a result of this contretemps:

  • What is involved in the physical beyond standard procedure? How are reaction times determined? Is there an eyesight check?
  • Why do smaller teams, such as Joe Falk’s Circle Sport Racing operation, look for a driver like Shepherd to fill in at this type event instead of a younger driver, even one who could bring money?
  • Why does Shepherd, who’s been accomplished in the past, but in the 1980s and 1990s, want to subject himself and his reputation to this kind of criticism? What does he have to gain other than setting the record for being a septuagenarian on-track in the highest division of NASCAR?
  • If Shepherd’s car was as loose as he claims, why was a call not placed to the No. 33 team to pit?
  • How does NASCAR guard against this level of accident – where regardless of age, someone running so far off the pace could potentially be hazardous – could affect the Chase for the Sprint Cup? Especially in the new elimination format where there are fewer races to advance.

Answers from the sanctioning body need to be forthcoming fairly soon, and it would probably behoove NASCAR in the offseason, if not sooner, to examine its criteria for both minimum speed requirements and performing more stringent tests on older drivers seeking to compete.

Ford unveils a new Mustang for 2024 Le Mans in motorsports ‘lifestyle brand’ retooling

Ford Mustang Le Mans
Ford Performance
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LE MANS, France — Ford has planned a return to the 24 Hours of Le Mans with its iconic Mustang muscle car next year under a massive rebranding of Ford Performance aimed at bringing the automotive manufacturer “into the racing business.”

The Friday unveil of the new Mustang Dark Horse-based race car follows Ford’s announcement in February (and a ballyhooed test at Sebring in March) that it will return to Formula One in 2026 in partnership with reigning world champion Red Bull.

The Mustang will enter the GT3 category next year with at least two cars in both IMSA and the World Endurance Championship, and is hopeful to earn an invitation to next year’s 24 Hours of Le Mans. The IMSA entries will be a factory Ford Performance program run by Multimatic, and a customer program in WEC with Proton Competition.

Ford CEO Jim Farley, also an amateur sports car racer, told The Associated Press the Mustang will be available to compete in various GT3 series across the globe to customer teams. But more important, Farley said, is the overall rebranding of Ford Performance – done by renowned motorsports designer Troy Lee – that is aimed at making Ford a lifestyle brand with a sporting mindset.

“It’s kind of like the company finding its own, and rediscovering its icons, and doubling down on them,” Farley told the AP. “And then this motorsports activity is getting serious about connecting enthusiast customers with those rediscovered icons. It’s a big switch for the company – this is really about building strong, iconic vehicles with enthusiasts at the center of our marketing.”

Ford last competed in sports car racing in 2019 as part of a three-year program with Chip Ganassi Racing. The team scored the class win at Le Mans in 2016 in a targeted performance aimed to celebrate the 50th anniversary of Ford snapping Ferrari’s six-year winning streak.

Ford on Friday displayed a Mustang with a Lee-designed livery that showcased the cleaner, simplified look that will soon be featured on all its racing vehicles. The traditional blue oval with Ford Performance in white lettering underneath will now be branded simply FP.

The new mark will be used across car liveries, merchandise and apparel, display assets, parts and accessories and in advertising.

Farley cited Porsche as an automaker that has successfully figured out how to sell cars to consumers and race cars in various series around the world while creating a culture of brand enthusiasts. He believes Ford’s new direction will help the company sell street cars, race cars, boost interest in driving schools, and create a merchandise line that convinces consumers that a stalwart of American automakers is a hip, cool brand.

“We’re going to build a global motorsports business off road and on road,” Farley told the AP, adding that the design of the Mustang is “unapologetically American.”

He lauded the work of Lee, who is considered the top helmet designer among race car drivers.

“We’re in the first inning of a nine inning game, and going to Le Mans is really important,” Farley said. “But for customer cars, getting the graphics right, designing race cars that win at all different levels, and then designing a racing brand for Ford Performance that gets rebranded and elevated is super important.”

He said he’s kept a close eye on how Porsche and Aston Martin have built their motorsports businesses and said Ford will be better.

“We’re going in the exact same direction. We just want to be better than them, that’s all,” Farley said. “Second is the first loser.”

Farley, an avid amateur racer himself, did not travel to Le Mans for the announcement. The race that begins Saturday features an entry from NASCAR, and Ford is the reigning Cup Series champion with Joey Logano and Team Penske.

The NASCAR “Garage 56” entry is a collaboration between Hendrick Motorsports, Chevrolet and Goodyear, and is being widely celebrated throughout the industry. Farley did feel left out of the party in France – a sentiment NASCAR tried to avoid by inviting many of its partners to attend the race so that it wouldn’t seem like a Chevrolet-only celebration.

“They’re going right and I’m going left – that NASCAR thing is a one-year deal, right? It’s Garage 56 and they can have their NASCAR party, but that’s a one-year party,” Farley said. “We won Le Mans outright four times, we won in the GT class, and we’re coming back with Mustang and it’s not a one-year deal.

“So they can get all excited about Garage 56. I almost see that as a marketing exercise for NASCAR, but for me, that’s a science project,” Farley continued. “I don’t live in a world of science projects. I live in the world of building a vital company that everyone is excited about. To do that, we’re not going to do a Garage 56 – I’ve got to beat Porsche and Aston Martin and Ferrari year after year after year.”

Ford’s announcement comes on the heels of General Motors changing its GT3 strategy next season and ending its factory Corvette program. GM, which unlike Ford competes in the IMSA Grand Touring Prototype division (with its Cadillac brand), will shift fully to a customer model for Corvettes in 2024 (with some factory support in the IMSA GTD Pro category).