What? You thought it’d be Dale Earnhardt Jr. or Danica Patrick?
According to Joyce Julius & Associates data, the most mentioned driver in NASCAR Sprint Cup TV broadcasts during the first half of the 2014 season was…Kevin Harvick, who was mentioned 2,533 times over the opening 18 races.
As for Earnhardt, he garnered the most interview time in that time frame with 26 minutes, 21 seconds worth.
However, he was only the fifth-most mentioned driver (1,950) behind Harvick, Jimmie Johnson (2,326), Jeff Gordon (2,181), and Brad Keselowski (2,056); Johnson earned the most TV interviews overall with 32 and was second in overall interview time behind Earnhardt (21:53).
And Patrick? She may command a solid following within NASCAR Nation, but she wasn’t even in the Top 10 in mentions – which you can peruse below.
Harvick topping the list may be a surprise to some but when you factor in his two wins, his multiple near-misses, and his strong pace throughout the year, it seemingly becomes as good an explanation as any.
And if one or two of those near-misses instead played out into wins for Harvick, it’s safe to assume he would’ve been mentioned even more.