Brickyard 400 ad promises “roundhouse of awesome, square in your facehole” (VIDEO)

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Every race fan at some point or another in their life has heard the clarion call of “Sunday! Sunday! Sunday!”

When you think about it, that one word, when said three consecutive times with urgency, occupies a unique space in American motorsports culture.

It’s a simple phrase, but how many times has it gotten us out of the house to see drag races, Monster Truck rallies, demolition derbies, and the like?

Jan Gabriel, the creator of “Sunday! Sunday! Sunday!,” passed away a few years back. His contribution to the racing world lives on, but one can’t help but wonder what Mr. Gabriel would think of Indianapolis Motor Speedway’s recent take on said contribution – which is being used to help ring up last-minute sales for Sunday’s Brickyard 400.

Oh, it starts off with the classic “Sunday! Sunday! Sunday!” But it takes a turn when fans are then promised “a roundhouse of awesome, square in your facehole.”

It only gets more bizarre from there, with the ad declaring, among other things, that not even “an eagle punching another eagle at a rodeo” is more American than the Brickyard 400.

Also, chinchillas are apparently getting free admission to Sunday’s race as well. So there’s that. You can check out the clip above for the full dose of crazy.

Alex Palou fastest as several go off course during IndyCar practice at IMS

IndyCar Harvest GP practice
Jamie Squire/Getty Images
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Alex Palou paced the opening practice Thursday for the IndyCar Harvest GP at the Indianapolis Motor Speedway road course.

The Dale Coyne Racing rookie turned a 1-minute, 10.177-second lap around the 2.439-mile, 14-turn road course in his No. 55 Dallara-Honda.

Jack Harvey was second, followed by Colton Herta, points leader Scott Dixon and Max Chilton.

Qualifying for Friday’s race will be at 6:20 p.m. ET on NBC Sports Gold.

Will Power, who won the pole position for the July 4 race at the track, spun off course with just more than a minute left in the session after the left rear of his No. 12 Dallara-Chevrolet made slight contact with the right front of Alexander Rossi’s No. 28 Dallara-Honda.

Power was among several drivers who went off track, but there were no damaged cars during the session. Marcus Ericsson missed the final 5 minutes of the practice after being penalized for causing a red flag with a Turn 8 spin.

Arrow McLaren SP drivers Pato O’Ward and Helio Castroneves, who is driving for the injured Oliver Askew, also veered off course as did rookie Rinus VeeKay and Santino Ferrucci.

Seven-time NASCAR Cup Series champion Jimmie Johnson was in attendance at the session before racing Sunday at Talladega Superspeedway. Johnson will be driving a partial schedule in IndyCar next season for Chip Ganassi Racing.

“Literally, the smallest of details, I can pick up on,” Johnson told NBC Sports pit reporter Kevin Lee. “It’s been really nice today just to see how a session starts and obviously to jump on the radio and listen to how the systems work and then obviously you get into the car and the setup and such. I’m at Ground Zero right now, a 45-year-old rookie trying to learn my way into a new sport essentially.”

Fans were in attendance Thursday for the first time this season at IMS, which is allowed a limited crowd of 10,000 for its races this weekend.