NASCAR partners with marketing powerhouse IMG to expand global broadcasting reach

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With NBC Sports set to take over the final 20 races of the Sprint Cup Season and the final 19 races of the Nationwide Series (soon to be renamed) in 2015, NASCAR on Monday announced that it has hired marketing heavyweight firm IMG in “establishing a long-term and sustainable global commercial broadcast media distribution strategy,” according to a NASCAR media release.

Combined with Fox Sports’ telecasts of the first 16 Cup races, the first 14 Nationwide Series races and the entire 20-plus Camping World Truck Series schedule in 2015, IMG will, according to the media release, “be responsible for helping the sport increase its footprint, audience base and revenues outside of North America and South America.

“In addition to leveraging the popularity of motorsports in key international territories like Western Europe and Australia, IMG will further develop NASCAR television rights commercially in markets where motorsports are less widely known such as Southeast Asia, China and Eastern Europe.”

NASCAR races are currently broadcast in over 175 countries through more than 20 broadcast partners around the globe. All existing international rights expire at the end of this season and IMG will help in renewing existing contracts and potentially expanding to include new contracts with other entities, and especially extending NASCAR telecasts into international markets that do not currently broadcast races.

“NASCAR, already a global brand with deep international appeal, is positioning itself for robust growth beyond our borders by partnering with the world’s television and digital media content delivery leader,” said Brent Dewar, NASCAR chief operating officer. “This long-term partnership with IMG Media signals to the world our strong intentions to grow the sport in every corner of the world.”

Added IMG senior vice president and head of Media North America Hillary Mandel, “We have a history of working with ‘blue chip’ world-class sports in the U.S. and developing brands internationally. This experience and expertise will ensure the right broadcasters embrace NASCAR for the renowned sports property it is. Our dedicated team will work with NASCAR and alongside our unrivaled global sales force in more than 30 offices worldwide to ensure both extensive media coverage across all platforms and increased awareness worldwide. We are extremely excited by the opportunities that lie ahead.”

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Jo Shimoda joins Seth Hammaker, Austin Forkner on injured list; Musquin remains out

Shimoda injured
Feld Motor Sports/MX Sports Pro Racing/Align Media
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Bad news continues to come out of the Monster Energy / Pro Circuit Kawasaki team as they announced Jo Shimoda injured his shoulder in a practice session and will not mount up when the Monster Energy Supercross 250 East division opens in Houston, Texas on February 4. A timetable has not been given for Shimoda’s return, but a press release from the team references multiple weeks.

“I’m doing my best to focus forward on my return to racing,” said Shimoda in the release. “Our goal was to compete for the 250 Supercross Eastern Regional Championship and I know we had been doing the right work to make that happen. Unfortunately, this crash will cause me to miss the start of the season, but I still aim to be back on the track racing for wins before the end of Supercross.”

Shimoda is joined on the sidelines by teammates Seth Hammaker and Austin Forkner, who also suffered injuries in recent weeks.

The news of Hammaker’s sidelining came just two days ago. His wrist injury is sufficient to require surgery, so he too will miss multiple weeks. Hammaker was scheduled to compete in the 250 East division alongside Shimoda.

Forkner was involved in a Lap 1 crash in the 250 West season opener at Anaheim. Multiple injuries, including an ACL tear, will sideline him for the remainder of the season. He described the injury and its aftermath on Instagram.

Forkner will be relieved by Carson Mumford, but not before that rider’s wrist has healed sufficiently. He is scheduled to debut with Kawasaki in Oakland for the rescheduled Round 2 Supercross race on February 18.

Shimoda finished fourth in the 2022 Supercross 250 West division and was second in 2021 points in 250 East. In 2021, Shimoda won his first Supercross race at Salt Lake City. Last year, he scored one podium and six top-fives in nine starts.

Shimoda finished second in last year’s outdoor Lucas Oil Pro Motocross season, where he added two more SuperMotocross wins including the Unadilla Nationals that kicked off a four-race streak of first- or second-place results.

Kawasaki is not the only team facing injury. Red Bull KTM initially reported Marvin Musquin would be out for the San Diego round with a wrist injury and “maybe more”. This week it was announced he will miss this week’s Triple Crown race in Anaheim and “at least the next several rounds.”