What’s next for Tony Stewart, business-wise?

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The personal impact of what will happen to Tony Stewart, and how he recovers after the accident at Canandaigua (N.Y.) Motorsports Park, will be interesting to watch.

Additionally, Stewart has a number of vested business interests that could be impacted as well, depending on the outcome of the legal investigation in Ontario County (N.Y.) (see court case here).

In the short-term, Stewart has four more races to make the 2014 Chase for the Sprint Cup. He’s winless since Dover in June 2013; this year, he stands a winless 21st in points and will have to win at least once to be among the 16 drivers in NASCAR’s new for 2014 Chase grid.

[MORE: Stewart’s driving status for weekend is TBD]

Sponsors live and breathe with teams whether their driver makes the Chase; there can be financial incentives in play for making it. Stewart-Haas Racing will have at least two cars, Kevin Harvick and Kurt Busch, in the field of 16 thanks to their wins earlier this year. But Stewart’s presence would ensure the team hit its preseason target of getting three of the four SHR cars in the Chase (Danica Patrick aside).

Realistically though, that’s the least of Stewart’s concerns. In the longer term, Stewart’s livelihood and those of the hundreds of families he employs could be at stake (more here from NBCSN contributor Nate Ryan for USA Today).

The legal story will continue, as the investigation into what precisely happened Saturday night beyond witness reports and a YouTube video (we’re not going to link to it out of respect) continues in New York.

The sponsors Stewart has managed to put together for his and Gene Haas’ Stewart-Haas Racing empire, and for the dirt track he owns – Eldora Speedway in Rossburg, Ohio – all have to take another step back and say, is this someone we want to be affiliated with?

NAPA pulled out of the Cup level after a mere race-fixing scandal last year. Does Bass Pro Shops, Mobil 1 or anyone else want to look at Stewart and say they don’t want to get dragged through the mud throughout this process?

The sponsor impact is where the families come into play. SHR has gone from also-ran to a top-flight NASCAR championship winning team in five seasons since Stewart and Haas joined forces ahead of the 2009 season.

[MORE: Sheriff says no evidence of criminal intent from Tony Stewart at this time]

It has a four-car operation and if there are any sponsor withdrawals, or scaling back, that will force the team to find new ones to keep all four cars in operation. This would undoubtedly be a tougher task now than 48 hours ago.

The outcome of this process could also have a financial impact on short tracks around the country, where Stewart’s presence could enhance their business. When a megastar like Stewart opts to moonlight at these one-off dirt race events, it generally provides a boost in ticket sales as one of NASCAR’s biggest stars races against local heroes.

But now there will be hard choices – there have to be. The contact between Stewart and Kevin Ward Jr. will have enduring ripple effects that not only affect the individuals, but the bottom line.

Ken Roczen signs with HEP Progressive Ecstar Suzuki for 2023

Roczen Progressive Ecstar Suzuki
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ANAHEIM, California – Ken Roczen will make the move from HRC Honda to H.E.P. Motorsports with the Progressive Ecstar Suzuki team, ending a long and eventful offseason that saw his split from his longstanding team after he committed to running World Supercross (WSX).

“H.E.P. Motorsports is thrilled to announce that the team has signed Ken Roczen as its premier rider for the 2023 season,” the team announced on Instagram. “Former AMA Motocross champion Roczen will be aboard a Suzuki RM-Z450. Roczen, who won his most recent championship on a Suzuki, will be reunited with the brand and bring his exciting style, determination, and grit back to the RM Army.

“Ken Roczen will compete in the upcoming 2023 Supercross and Motocross Championship series which is set to start on January 7 at Anaheim Stadium in Southern California.”

For Roczen, it is a return to the bike of his youth and on which he had some of his greatest professional success.

“This thing has been going on for weeks and weeks and weeks in the making, but there was so much uncertainty,” Roczen told NBC Sports during Monster Energy Supercross Media Sessions. “It was a very unique situation. I just finally signed two nights ago, so it’s really only legit once the ink hits the paper. It’s been in the works for a long time, but there were just a lot of questions and a lot of input from a lot of other teams too.

“Good things take time, and I’m okay with that. I grew up riding Suzuki. Ot’s like a homecoming. It’s a special feeling”

Roczen won the 2016 Lucas Oil Pro Motocross Championship on a Suzuki before making the move to Honda. That year he won nine of 12 Nationals and finished no worse than second as he easily outpaced Eli Tomac by 86 points. He finished third in his next Pro Motocross outing in 2018 after sitting out the outdoor season in 2017.

“I am beyond excited to reconnect with Suzuki for the 3rd time in my career. We’ve had a lot of success in the past and I’m looking forward to seeing what we can accomplish together in our future.” Roczen said in the Instagram post.