NASCAR: Hendrick adds 3M for Gordon; so now what for Biffle, Roush? - MotorSportsTalk

Big sponsor news from the world of NASCAR – 3M leaves Roush Fenway Racing and will join Jeff Gordon’s No. 24 Hendrick Motorsports Chevrolet team as a primary sponsor in a multiyear deal, Hendrick announced Tuesday.

The new relationship will feature 3M as a primary sponsor in 11 Sprint Cup races annually and as an associate-level partner in all other events. The agreement covers the 2015, 2016 and 2017 NASCAR seasons.

“At 3M, we play to win, and we push hard every day to do just that,” Jesse Singh, senior vice president, 3M Global Sales and Marketing, said in a team release. “With this deal, we align with champion driver Jeff Gordon and an organization at the top of its game in Hendrick Motorsports. What they do in the garage and on the track exemplifies what we’re all about in our labs, plants and business teams around the world.”

This fills the remaining holes in the No. 24 car’s lineup alongside AARP Drive to End Hunger, Axalta, Pepsi and Panasonic among others.

Several things to note here: 3M makes a key point of noting “we are aligning with Jeff Gordon” – so that could imply the likely Chase Elliott full-time Cup leap, at least in what is now the 24 car, is several years away. Yes, Elliott has NAPA sponsorship with him and is likely to make Cup appearances next year.

But seeing Hendrick add another partner for the 24 is a sign both parties want Gordon to continue. And with Gordon at the top of his game this year, why stop now?

“Innovation is what 3M is known for,” said Gordon, 43, who has a lifetime contract with Hendrick Motorsports. “We’ve seen that approach throughout their involvement in NASCAR, and it’s a terrific fit for what we do at Hendrick Motorsports and with the No. 24 team. I’m personally excited about the opportunities and thrilled to represent a company that’s so passionately supported auto racing for such a long time.”

Secondly, it continues to show Hendrick’s marketing team is working diligently to prep for any sponsor holes. The status of the No. 88’s relationship with the National Guard remains to be seen – the Guard has said it’s drawing down but Hendrick claims it has a contract.

And third, now what for RFR and Greg Biffle? Biffle is on board as the team’s leader, but right now, the No. 16 Ford has some holes. We’ll see what RFR comes up with to replace.

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Media and fan attention focused on a controversial run-in between Haiden Deegan and his Monster Energy Yamaha Star Racing teammate Jordon Smith during Round 10 of the Monster Energy Supercross race at Detroit, after which the 250 East points’ Hunter Lawrence defends the young rider in the postrace news conference.

Deegan took the early lead in Heat 1 of the round, but the mood swiftly changed when he became embroiled in a spirited battle with teammate Smith.

On Lap 3, Smith caught Deegan with a fast pass through the whoops. Smith briefly held the lead heading into a bowl turn but Deegan had the inside line and threw a block pass. In the next few turns, the action heated up until Smith eventually ran into the back of Deegan’s Yamaha and crashed.

One of the highlights of the battle seemed to include a moment when Deegan waited on Smith in order to throw a second block pass, adding fuel to the controversy.

After his initial crash, Smith fell to seventh on the next lap. He would crash twice more during the event, ultimately finishing four laps off the pace in 20th.

The topic was inevitably part of the postrace news conference.

“It was good racing; it was fun,” Deegan said at about the 27-minute mark in the video above. “I just had some fun doing it.”

Smith had more trouble in the Last Chance Qualifier. He stalled his bike in heavy traffic, worked his way into a battle for fourth with the checkers in sight, but crashed a few yards shy of the finish line and was credited with seventh. Smith earned zero points and fell to sixth in the standings.

Lawrence defends Deegan — *Jordon Smith failed to make the Detroit Supercross Main and fell to sixth in the points. – Feld Motor Sports*

“I think he’s like fifth in points,” Deegan said. “He’s a little out of it. Beside that it was good, I don’t know. I wasn’t really paying attention.”

Deegan jokingly deflected an earlier question with the response that he wasn’t paying attention during the incident.

“He’s my teammate, but he’s a veteran, he’s been in this sport for a while,” Deegan said. “I was up there just battling. I want to win as much as everybody else. It doesn’t matter if it’s a heat race or a main; I just want to win. I was just trying to push that.”

As Deegan and Smith battled, Jeremy Martin took the lead. Deegan finished second in the heat and backed up his performance with a solid third-place showing in the main, which was his second podium finish in a short six-race career. Deegan’s first podium was earned at Daytona, just two rounds ago.

But as Deegan struggled to find something meaningful to say, unsurprisingly for a 17-year-old rider who was not scheduled to run the full 250 schedule this year, it was the championship leader Lawrence who came to his defense.

“I just want to point something out, which kind of amazes me,” Lawrence said during the conference. “So many of the people on social media, where everyone puts their expertise in, are saying the racing back in the ’80s, the early 90s, when me were men. They’re always talking about how gnarly it was and then anytime a block pass or something happens now, everyone cries about it.

“That’s just a little bit interesting. Pick one. You want the gnarly block passes from 10 years ago and then you get it, everyone makes a big song and dance about it.”

Pressed further, Lawrence defended not only the pass but the decision-making process that gets employed lap after lap in a Supercross race.

“It’s easy to point the finger,” Lawrence said. “We’re out there making decisions in a split millisecond. People have all month to pay their phone bill and they still can’t do that on time.

“We’re making decisions at such a fast reaction [time with] adrenaline. … I’m not just saying it for me or Haiden. I speak for all the guys. No one is perfect and we’re under a microscope out there. The media is really quick to point a finger when someone makes a mistake.”

The media is required to hold athletes accountable for their actions. They are also required to tell the complete story.

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