IndyCar: An important weekend for title chase, ovals at Milwaukee IndyFest

1 Comment

Traditionally a staple on the Verizon IndyCar Series calendar in June, the Milwaukee weekend now shifts to August in 2014, which is crucial on several fronts.

From an event standpoint, Milwaukee is the fifth of six oval races this season. While the Indianapolis 500 is and will always be both IndyCar’s biggest and marquee race from an attendance and interest standpoint, the other oval races this year at Texas, Pocono and Iowa have come under fire for perceived lack of attendance.

“It’s hard to compare a Milwaukee or Pocono to St. Petersburg or Long Beach; they’re different environments,” says Ed Carpenter, owner/driver of the No. 20 Fuzzy’s Vodka Chevrolet. “They have done a really good job at Milwaukee. Sometimes the perception of attendance is one event – street courses feel busier than what they are compared to a Pocono or Iowa, good example, or Texas as well.

“The actual attendance you see at Texas or Iowa isn’t all that different… but like St. Pete, Detroit, there’s more going on at the race. It feels more crowded at Detroit because of confined space. It looks more different than what they are. For ovals it’s a different type of excitement; and there is always going to be more passing.”

It’s an important event for IndyCar to look big – Andretti Sports Marketing has more or less “thrown the kitchen sink” at this event for the last three years, although there’s still something of a mystery as to how well it gets through to the locals.

The upside is that this year’s race comes following the Wisconsin State Fair. A record number of patrons passed through the gates there, and a fair number should have been exposed to IndyFest signage and appearances. Drivers have been in the state for appearances and promotions on-and-off since March. Radio ads and billboards have made the rounds; a good Sunday forecast should encourage a good walk-up number.

But the look will be important, because although Milwaukee is overflowing with history and praise from most in the IndyCar paddock, it needs to work business-wise to ensure its long-term survival. For that, I say, if you’re near the area and claim to be an IndyCar oval fan, you need to put your money where your mouth is, show up, and pack the joint. Here’s a rundown of the events occurring this weekend.

From the series standpoint, the championship now enters its final stretch of three races, in three weekends, on three completely different types of circuits.

The ABC Supply Co. Wisconsin 250 at Milwaukee IndyFest Presented by the Metro Milwaukee Honda Dealers (Sunday, 3 p.m. ET, NBCSN) is on the legendary, historic one-mile Milwaukee Mile oval. Then it shifts to the flowing road course of Sonoma next week, and the two-mile, bumpy Auto Club Speedway in Fontana the following week.

This is more or less the week Ryan Hunter-Reay and Simon Pagenaud, 63 and 64 points behind points leader Will Power (and his Team Penske teammate, Helio Castroneves, who lost the lead at Mid-Ohio) need to make headway and get to within roughly the 30-40 point ballpark of the top two.

There’s 200 available points, plus bonus points, for the final three races with Fontana a double-points race. Hunter-Reay, who’s won the last two Milwaukee races and three in total, has his first ever shot at a race three-peat this weekend.

In his 2012 title-winning season, Hunter-Reay kicked off a string of three wins during the season at Milwaukee, which began his championship charge. Wins at Iowa and Toronto added to it.

None of the other three other than “RHR” have won here. Castroneves, in particular, has had a snakebit history at this track. Past Milwaukee winners Juan Pablo Montoya and Scott Dixon have a mathematical, if less realistic shot at the title but could well play themselves into it with another big week themselves. Neither “JPM” nor “Dixie” has anything to lose.

Then there are the spoilers. Any of 13 drivers have the chance to become IndyCar’s 11th different winner this season, which would tie a record set in the 2000 and 2001 CART seasons.

From that baker’s dozen, Tony Kanaan and James Hinchcliffe are the two I’m watching closely this weekend. Kanaan’s been fast, leading and unlucky on ovals; Hinchcliffe has traditionally run well at Milwaukee.

Marco Andretti and Josef Newgarden would also be popular winners – Andretti for the name and the fact it’s his father, Michael’s, organization promoting the event, and Newgarden after his Mid-Ohio near miss.

But whoever wins Sunday will have mastered the combination of pace, patience, balance, setup and traffic.

And so long as there’s a good number of folks in the stands here to see it – so it looks like the historic and major event it can be, and to enhance the NBCSN TV coverage – that’ll be a good day at the office for both INDYCAR and Andretti Sports Marketing.

Peacock to stream all Supercross and Motocross races in 2023, plus inaugural SuperMotocross Championship

Peacock Supercross Motocross 2023
Feld Entertainment, Inc.
0 Comments

NBC Sports and Feld Motor Sports announced that Peacock and the NBC family of networks will stream all 31 races of the combined Monster Energy Supercross, Lucas Oil Pro Motocross and the newly created SuperMotocross World Championship beginning January 7, 2023 at Angel Stadium in Anaheim, California and ending October 14 in the place where Supercross was born: the Los Angeles Coliseum.

The combined series will create a 10-month calendar of events, making it one of the longest professional sports’ seasons in the United States.

The agreement is for multiple years. The season finale will air live on Peacock and the USA Network.

Peacock will present live coverage of all races, qualifying and heats across both series. The 31 total races will mark a record for the combined number of Supercross and Pro Motocross events that NBC Sports will present in a single season.

NBC, USA Network and CNBC will provide coverage of all races, including the SuperMotocross World Championship Playoffs and Final, through 2023 and beyond. For more information about the Peacock streaming service, click here.

“With our wide array of live and original motorsports offerings, Peacock is a natural home for Supercross and Pro Motocross races,” said Rick Cordella, Chief Commercial Officer, Peacock. “We’re looking forward to providing fans with an easily-accessible destination to find every race all season long, including the exciting finish with the newly formed SuperMotocross World Championship.”

MORE: A conversation about media rights created the new SuperMotocross World Championship Series

The NBC family of networks has been home to Supercross for the past several seasons and this is a continuation of that relationship. The media rights for both series expired at the end of 2022, which allowed Supercross and Motocross to combine their efforts.

In fact, it was that conversation that led to the formation of the SuperMotocross World Championship (SMX).

The SMX series will begin on September 9, 2023 after the conclusion of the Pro Motocross season. Points will accumulate from both series to seed the SMX championship, which creates a record number of unified races.

“The SuperMotocross World Championship adds a new dimension to the annual Supercross and Pro Motocross seasons that will result in crowning the ultimate World Champion,” said Stephen C. Yaros, SVP Global Media and Supercross for Feld Motor Sports. “We are thrilled to be extending our relationship with NBC Sports so our fans can watch all the racing action streaming live on Peacock and the option to also watch select rounds on NBC, USA Network and CNBC.”

Complete 2023 coverage schedules for Supercross, Pro Motocross and the SuperMotocross World Championship on Peacock, NBC, USA Network and CNBC will be announced in the near future.