We’ve covered the buildup, preparation and planning for the ABC Supply Co. Wisconsin 250 at Milwaukee IndyFest Presented by the Metro Milwaukee Honda Dealers, or more simply known as Milwaukee IndyFest, in great detail here on MotorSportsTalk since the race was announced for August late last year. In particular, we’ve looked at the behind-the-scenes efforts it takes to promote a current Verizon IndyCar Series race, and what Andretti Sports Marketing has done.
Missed anything? Never fear, because here’s a post roundup heading into tonight’s IndyFest Street Fest and tomorrow’s start of official on-track activity:
EVENT PREVIEW ELEMENTS, BEHIND-THE-SCENES
- Milwaukee IndyFest: What to do, where to go, other tidbits
- Q&A: Olympic Skeleton Bronze Medalist Matt Antoine on Rahal, racing, IndyFest
- Q&A Part 2: IndyFest GM Kevin Healy on year three event planning, ovals, festival model
- Q&A Part 1: IndyFest GM Kevin Healy on activation heading into Wisconsin State Fair
- Andretti Sports Marketing activates at Siebkens (within George Bruggenthies’ Road America “state of the union” piece)
- Two-time IndyFest defending winner Hunter-Reay, plus Sato, to make State Fair appearance
- Power plays cook for a day
- Indy drivers attempt to pronounce Wisconsin city names, and fail miserably
- Carpenter, Hinchcliffe developing friendly rivalry; offer great banter at Media Day
- Inside IndyFest Introduction: How the event works
RACE PREVIEWS
- An important weekend for title chase, ovals at Milwaukee IndyFest
- For IndyCar drivers, the history, challenge of Milwaukee endures
- IndyCar at Milwaukee, Motocross in Indy highlight NBCSN weekend coverage
- IndyCar: Potential 11th different winner, a record-tying number, possible at Milwaukee
- Power in Milwaukee: “You just have to get it right, right out of the box”