Report: Comcast’s Xfinity, NASCAR closer to series sponsorship deal

According to Tripp Mickle of the SportsBusiness Journal, Comcast’s Xfinity and NASCAR have entered contract negotiations regarding title sponsorship of the racing league’s No. 2 national series.

Mickle’s report relays word from an unnamed source “familiar with the negotiations” that Xfinity – Comcast’s broadband, cable television, and phone service – is considering a five-to-six year deal valued at over $100 million to become the new backer of what’s been known as the NASCAR Nationwide Series since 2008.

Comcast would not comment for Mickle’s report, but NASCAR gave him the following statement: “We anticipate NASCAR will soon be aligned with an outstanding brand that will help take this series to new heights, but out of respect for our current partner and the process, we will not comment on speculation about any potential replacements until there actually is one.”

NASCAR is finishing out its current TV deal that features Fox Sports (who will stay on for the new TV deal) and the outgoing Turner Sports and ESPN; Turner aired its final NASCAR race last month at New Hampshire and ESPN will officially leave the sport at season’s end.

Comcast is the parent company of NBCUniversal Media and the NBC Sports Group. Last summer, the Group announced that it had struck a deal with NASCAR to broadcast 20 Sprint Cup and 19 Nationwide Series events annually from 2015 to 2024, with the bulk of those events to be shown on NBCSN.

Xfinity first emerged in June as a possible candidate to take over NASCAR’s No. 2 series sponsorship from Nationwide Insurance. In September of 2013, the insurance company said it would end that sponsorship and expand its role in the top-tier Sprint Cup Series.

To that end, Nationwide has since been confirmed as a primary sponsor for Dale Earnhardt Jr. and his No. 88 Hendrick Motorsports Chevrolet over the 2015, 2016, and 2017 Cup seasons.

Going back to Xfinity’s potential deal with NASCAR, Mickle reports that there are still some obstacles involved; one of them apparently involves Fox, which according to sources, wants assurances that Comcast would spend equally on advertising across both Fox and NBC, and not just the network it owns.

However, Mickle writes that should this and other “category issues” be settled, a deal may be officially announced in the coming weeks.

Andretti United team names drivers for inaugural Extreme E season

Extreme E drivers Andretti
Extreme E
Leave a comment

The Extreme E team formed by Andretti Autosport and United Autosports named Catie Munnings and Timmy Hansen as its drivers Monday for the series’ inaugural 2021 season.

Munnings is a successful veteran of rally series. Hansen is a past winner and champion in the World Rallycross Championship.

They both will race in the environmentally conscious electric SUV series that will hold events in five areas around the world that are threatened by climate change. Chip Ganassi Racing and six-time Formula One champion Lewis Hamilton also are fielding cars in Extreme E, which will feature male and female co-drivers on every team.

Catie Munnings

“I’m so excited to join Andretti United Extreme E,” Munnings said in a release. ““I was really intrigued when I first heard about Extreme E, I just knew I had to be involved. The male / female racing partnership is a fantastic and exciting new concept. The season has incredible locations and the racing will be very exciting. It will be a new challenge for the teams and drivers, and I’m so thrilled to be working with such a strong team.

“The championship is a really innovative concept, it’s combining motorsport and science and will produce an important legacy in each race location. Bringing the platform that motorsport has in line with the awareness that the planet needs right now is awesome and a really important message.”

Timmy Hansen

Said Hansen: “Going into the Extreme E will be a new chapter in my career, one that I am extremely excited about. It is something brand new, not only for me, but the whole of motorsport. The format is something

we’ve never seen before. I’m also delighted to be able to carry the message of something bigger – talking about the environment and doing something good for the world – that’s something that really drives me. It’s going to be a big adventure in life to see these locations and I’m going to do my best in carrying this responsibility and hopefully making people aware of the challenges we have in the world, together with our passion for racing.”