Nationwide is officially on Dale Earnhardt Jr.’s side.
Just a half-hour before NASCAR announced that Comcast’s XFINITY brand in 2015 will replace Nationwide Insurance as the entitlement sponsor for what is now known as the Nationwide Series, the Columbus, Ohio-based insurance company revealed what Earnhardt’s Sprint Cup race car will look like carrying NWI colors.
Those colors — which we’re calling “Junior Blue” — will be heavy on blue and white, similar to the so-called “Petty Blue” on Richard Petty Motorsports’ No. 43 Ford Fusion driven by Aric Almirola.
Nationwide has been the entitlement sponsor for the NNS the last seven seasons. Due to changes in marketing strategy, it elected to let its current contract with NASCAR lapse at the end of this season.
In turn, NWI will become one of Earnhardt’s primary sponsors in the Sprint Cup Series starting in 2015, part of a three-year deal. Nationwide will essentially replace National Guard, which is ending its motorsports sponsorship programs in NASCAR and IndyCar (Graham Rahal) at the end of this season.
“I’m so excited to join Andretti United Extreme E,” Munnings said in a release. ““I was really intrigued when I first heard about Extreme E, I just knew I had to be involved. The male / female racing partnership is a fantastic and exciting new concept. The season has incredible locations and the racing will be very exciting. It will be a new challenge for the teams and drivers, and I’m so thrilled to be working with such a strong team.
“The championship is a really innovative concept, it’s combining motorsport and science and will produce an important legacy in each race location. Bringing the platform that motorsport has in line with the awareness that the planet needs right now is awesome and a really important message.”
Said Hansen: “Going into the Extreme E will be a new chapter in my career, one that I am extremely excited about. It is something brand new, not only for me, but the whole of motorsport. The format is something
we’ve never seen before. I’m also delighted to be able to carry the message of something bigger – talking about the environment and doing something good for the world – that’s something that really drives me. It’s going to be a big adventure in life to see these locations and I’m going to do my best in carrying this responsibility and hopefully making people aware of the challenges we have in the world, together with our passion for racing.”