Just like its trucks do on race courses, Robby Gordon’s Stadium Super Truck series is growing by leaps and bounds.
The former NASCAR and IndyCar driver has become quite the entrepreneur with his truck series, now in its second season.
To allow the ever increasingly popular series to grow and expand even further to additional markets that are clamoring to be on the SST schedule, Gordon has taken on a partial investor that is no stranger to motorsports.
Cleveland-based Elevation Group, which is a heavyweight in the sports (including NASCAR) and entertainment worlds – specializing in sponsorship marketing, communications and event production – has acquired a stake in SST.
Officially known as the Speed Energy Formula Off-Road presented by Traxxas, trucks are raced in timed events in stadiums and city street courses featuring multiple jumps by competing vehicles and drivers. It’s been a support circuit for both the Verizon IndyCar Series and the X Games in Austin, Texas.
“I have been intrigued with Stadium Super Trucks since my son flipped out over them at a race earlier this year,” Elevation president Denny Young said in a media release. “When my business partner and I saw an ESPN poll in July that showed 78 percent of X Games viewers rated Stadium Super Trucks their favorite moment, we knew this was a business we wanted to be in.”
Gordon has known Young for more than 20 years, dating back to when Young previously worked at IMG and promoted several IndyCar events.
“I know first-hand that Denny, (Elevation managing partner) Steve Lindecke and their team understand how to stage and promote major market, nationally televised sports events,” Gordon said. “Additionally, they are experts in sponsorship marketing — both in terms of selling and delivering exceptional value to sponsors.
“That’s exactly what my series needs at this stage and that’s why I have taken them on as my partners.”
Gordon, along with teammate and IndyCar veteran EJ Viso, won the most recent SST event this past weekend in Coronado, California. Other large venues SST has competed at this season include associations with the Long Beach Grand Prix and Indianapolis Motor Speedway.
The 15-race SST season, which is televised on NBCSN, concludes in November in Las Vegas. The 2015 schedule is expected to be announced next month.
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