NASCAR: Ditech expanding sponsorship of Harvick, Stewart-Haas Racing

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Since joining Stewart-Haas Racing, Kevin Harvick’s No. 4 Chevy has largely been black and white (Jimmy John’s) or red (Budweiser).

In 2015, however, the car’s color palette will also include a bit of blue and pink.

The snazzy paint job will be part of mortgage company Ditech’s expansion of its pact with SHR into primary sponsorship.

The team announced today that Ditech will have a two-race primary deal next season in addition to its continued role as an associate backer – a role that only began last month.

While specific races have not yet been determined, here’s how the Ditech colors will look on the No. 4:

“We are thrilled to expand our sponsorship with Kevin for two primary races in 2015,” Ditech’s chief marketing officer, Rich Smith, said in a team release. “It’s well known that NASCAR fans are steadfast in their support of team sponsors, and the surge in interest and awareness of the Ditech brand is proof of that loyalty.

“Kevin continues to be a top performer in the Chase for the NASCAR Sprint Cup, and we look forward to seeing all that he and the No. 4 team can do this year and in the years to come.”

Said Harvick about the deal: “We’re very proud to be able to deliver for Ditech in such a short period of time. We’re here to win – for us, for Ditech and for Ditech’s customers – and come next year, we’ll have two opportunities to do it in a blue No. 4 Ditech Chevy.”

Ditech is a recent addition to SHR’s already solid portfolio of sponsors, which also includes Bass Pro Shops, GoDaddy, and Mobil 1.