NASCAR: Ditech expanding sponsorship of Harvick, Stewart-Haas Racing

2 Comments

Since joining Stewart-Haas Racing, Kevin Harvick’s No. 4 Chevy has largely been black and white (Jimmy John’s) or red (Budweiser).

In 2015, however, the car’s color palette will also include a bit of blue and pink.

The snazzy paint job will be part of mortgage company Ditech’s expansion of its pact with SHR into primary sponsorship.

The team announced today that Ditech will have a two-race primary deal next season in addition to its continued role as an associate backer – a role that only began last month.

While specific races have not yet been determined, here’s how the Ditech colors will look on the No. 4:

“We are thrilled to expand our sponsorship with Kevin for two primary races in 2015,” Ditech’s chief marketing officer, Rich Smith, said in a team release. “It’s well known that NASCAR fans are steadfast in their support of team sponsors, and the surge in interest and awareness of the Ditech brand is proof of that loyalty.

“Kevin continues to be a top performer in the Chase for the NASCAR Sprint Cup, and we look forward to seeing all that he and the No. 4 team can do this year and in the years to come.”

Said Harvick about the deal: “We’re very proud to be able to deliver for Ditech in such a short period of time. We’re here to win – for us, for Ditech and for Ditech’s customers – and come next year, we’ll have two opportunities to do it in a blue No. 4 Ditech Chevy.”

Ditech is a recent addition to SHR’s already solid portfolio of sponsors, which also includes Bass Pro Shops, GoDaddy, and Mobil 1.

Michelin appoints new North American motorsports director

Michelin
Leave a comment

Michelin North America has named Tony Ménard as director of motorsports, effective Jan. 1, 2020.

Ménard is succeeding Chris Baker, who has held the role for the past eight years. Baker is scheduled to retire in March of 2020, ending a lengthy career that began with Michelin in 1982.

“Chris has played a vital role in the growth and success of our motorsports program, both for BFGoodrich and Michelin in North America,” said Matthieu Bonardel, global director for Michelin Group’s motorsports business entity. “His passion and understanding for motorsport fueled growth in the organization and established credibility in the market. Chris’s leadership propelled the Group, which experienced tremendous success with race wins, and advanced the way the brands leveraged our motorsports participation to benefit the overall business.”

A native of Le Mans, France, Ménard has served in several positions during his 30-year career with Michelin, most recently serving global business leader for Michelin brand in the passenger-vehicle category. Ménard has worked closely with the North American motorsports team since early July in preparation for the transition.

Baker oversaw the development of the motorsports function for Michelin and BFGoodrich Tires brands as a single business unit in North America. He also directed the expansion of Michelin’s involvement in IMSA sports-car racing as the “Official Tire of IMSA” and BFGoodrich Tires partnership with SCORE International Racing as the “Official Tire of SCORE.”

During Baker’s tenure, BFGoodrich achieved an unprecedented 650 off-road class wins, including five overall victories in the Baja 1000. The brand also demonstrated performance in the Battery Tender Global Mazda MX5 Cup presented by BFGoodrich Tires, Lucas Oil Off Road Racing, Ultra4 King of Hammers, and provided strong support of grass roots racing across North America with the Sports Car Club of America (SCCA), National Auto Sport Association (NASA), and Super Production Challenge in Canada.

“I am incredibly grateful to Michelin for the opportunities and support throughout my career, and to all the folks that I have worked with and continue to work with,” Baker said. “I want to thank all the teams, partners, officials and fans who have made our relationships so successful and are essential to the brands’ successes. I look forward to witnessing the continued success of our motorsports programs under Tony’s leadership, as well as the contributions of the Michelin Motorsport North America staff and volunteers, who are completely dedicated and invested in representing our brands in competition.”