Soccer and racing collide with “What’Cha Got”

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Townsend Bell’s finished a busy season of racing, both as driver of the No. 555 AIM Autosport Ferrari 458 Italia GT3 in the TUDOR United SportsCar Championship, and also serving as an analyst for NBC’s coverage of both the Verizon IndyCar Series and Red Bull Global Rallycross.

He’s now embarked on a new project in partnership with Continental Tire. “What’Cha Got”, presented by Continental Tire, will see Bell host a show where six Major League Soccer players – three from the Eastern Conference and three from the Western Conference – compete for a chance to win a year-long lease of a Lamborghini.

The full release from Continental Tire is linked here. The show premieres October 19.