Dale Jr. brings Goody’s on board as sponsor for JR Motorsports


He may no longer be involved in the Chase for the Sprint Cup, but Dale Earnhardt Jr. remains as big a draw as ever for the sport’s sponsors.

Today, pain/headache relief company Goody’s (title sponsor of today’s Eliminator Round opener) announced a three-year sponsorship deal (2015-2017) with Earnhardt that involves being a primary backer for one race annually in the NASCAR XFINITY Series.

For 2015, Goody’s will be on Earnhardt’s JR Motorsports XFINITY Series car at Texas Motor Speedway.

Earnhardt’s been a Goody’s spokesman for several years, but this will be the first time he’s ever driven a Goody’s-sponsored car.

“It’s great when you can bring in a partner that starts off as a personal service agreement, they get an understanding of how our company works and get a good experience from that and want to grow that into sponsorship of a race car — it helps us a ton,” Earnhardt said this morning at Martinsville per NASCAR.com.

“Anytime we can get a sponsor grown from a personal service agreement to where they’re on the quarter panel of a car is a success for us. We’re in the business of racing cars and trying to fund a race team, so them becoming a part of that process is really important for us.”

Goody’s has had a longtime presence in NASCAR as seven-time Winston (now Sprint) Cup champion Richard Petty has been a spokesman for the brand since the late 1970s. Earnhardt took up a similar role for Goody’s alongside “The King” in 2013.