Dale Jr. brings Goody’s on board as sponsor for JR Motorsports

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He may no longer be involved in the Chase for the Sprint Cup, but Dale Earnhardt Jr. remains as big a draw as ever for the sport’s sponsors.

Today, pain/headache relief company Goody’s (title sponsor of today’s Eliminator Round opener) announced a three-year sponsorship deal (2015-2017) with Earnhardt that involves being a primary backer for one race annually in the NASCAR XFINITY Series.

For 2015, Goody’s will be on Earnhardt’s JR Motorsports XFINITY Series car at Texas Motor Speedway.

Earnhardt’s been a Goody’s spokesman for several years, but this will be the first time he’s ever driven a Goody’s-sponsored car.

“It’s great when you can bring in a partner that starts off as a personal service agreement, they get an understanding of how our company works and get a good experience from that and want to grow that into sponsorship of a race car — it helps us a ton,” Earnhardt said this morning at Martinsville per NASCAR.com.

“Anytime we can get a sponsor grown from a personal service agreement to where they’re on the quarter panel of a car is a success for us. We’re in the business of racing cars and trying to fund a race team, so them becoming a part of that process is really important for us.”

Goody’s has had a longtime presence in NASCAR as seven-time Winston (now Sprint) Cup champion Richard Petty has been a spokesman for the brand since the late 1970s. Earnhardt took up a similar role for Goody’s alongside “The King” in 2013.