Before winning yesterday’s Sprint Cup race at Martinsville Speedway, Dale Earnhardt Jr. announced that he’d brought on personal sponsor Goody’s Headache Powder as a new backer for his JR Motorsports outpost in the NASCAR (soon-to-be) XFINITY Series from 2015-2017.
As part of the new three-year deal, which will see Goody’s take over his No. 88 Chevrolet for one XFINITY race annually, a new commercial has dropped that involves the citizens of Davidson, North Carolina finding said car in the town center – and getting a surprise when the car starts “speaking” in Earnhardt’s southern tones.
“Hey, don’t sneak up on me like that!,” he says to a woman that leans inside the cockpit.
An astonished young boy declares that the car is his new friend, to which it replies, “That’s right! We’ve become fast buddies.”
Then there’s another lady that passes by with her dog, to which the car tells her to “just keep him away from my tires please.”
Eventually, the townspeople catch on and Earnhardt – the human version – comes out of the sound booth where he’s been giving voice to the car and greets them.
Now, if you have youngsters at home that love Disney and Pixar’s Cars franchise, then you’ll know this isn’t the first time Earnhardt’s played a talking car.
In the original film, Earnhardt voiced “Junior,” a cameo character whose look was based off of his longtime Budweiser No. 8 paint scheme from his days of driving for Dale Earnhardt, Inc. – albeit with DEI marks replacing the Budweiser signage.