While Formula One prepares to go racing in America this weekend, Gene Haas (pictured, right) has continued his own preparations to enter the World Championship in 2016 by hiring Adam Jacobs as his chief marketing officer for Haas F1 Team.
“It’s a great opportunity to develop and launch a global brand in an organization led by someone as driven and accomplished as Gene Haas,” said Jacobs in a press release. “With strong support and leadership already in place, Haas F1 Team is clearly positioned for success. I look forward to helping shape the ways we achieve that success on and off the racetrack.”
It could very well be a worthwhile executive hire for the Haas camp, as Jacobs comes to the squad following a run as a sports marketing manager for beer giant Anheuser-Busch.
At AB, Jacobs oversaw big-money initiatives such as Budweiser’s NASCAR program with driver Kevin Harvick and also Bud Light’s program in the National Football League and college sports.
Also on his resume are positions with the NFL’s St. Louis Rams (director of marketing, followed by a team vice-president role) and an additional motorsports experience with the Indy Racing League (now known as INDYCAR).
“Adam came highly recommended to Haas F1 Team and he brings a wealth of sports marketing experience to our organization,” Haas F1 COO Joe Custer said. “The projects Adam has overseen are global in scope, involving numerous partners and constituencies. He’s built great relationships during his career and we’re proud to have him at Haas F1 Team.”
Jacobs is hopeful that he can help Haas F1 fuel the series’ rising presence in America. Equally important to him is making sure the team can help its partners spread their brands globally.
“One of our key objectives as the only American F1 team is to help grow the sport domestically,” Jacobs said in a press release. “With the massive global reach of Formula One, Haas F1 Team is also uniquely positioned to provide a platform for brands seeking to grow their businesses in key markets abroad.”
Watch the United States Grand Prix from Circuit of the Americas in Austin, Texas – this Sunday at 2:30 p.m. ET on your local NBC station.