Haas F1 exec team bolstered with hire of ex-Anheuser-Busch marketing manager

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While Formula One prepares to go racing in America this weekend, Gene Haas (pictured, right) has continued his own preparations to enter the World Championship in 2016 by hiring Adam Jacobs as his chief marketing officer for Haas F1 Team.

“It’s a great opportunity to develop and launch a global brand in an organization led by someone as driven and accomplished as Gene Haas,” said Jacobs in a press release. “With strong support and leadership already in place, Haas F1 Team is clearly positioned for success. I look forward to helping shape the ways we achieve that success on and off the racetrack.”

It could very well be a worthwhile executive hire for the Haas camp, as Jacobs comes to the squad following a run as a sports marketing manager for beer giant Anheuser-Busch.

At AB, Jacobs oversaw big-money initiatives such as Budweiser’s NASCAR program with driver Kevin Harvick and also Bud Light’s program in the National Football League and college sports.

Also on his resume are positions with the NFL’s St. Louis Rams (director of marketing, followed by a team vice-president role) and an additional motorsports experience with the Indy Racing League (now known as INDYCAR).

“Adam came highly recommended to Haas F1 Team and he brings a wealth of sports marketing experience to our organization,” Haas F1 COO Joe Custer said. “The projects Adam has overseen are global in scope, involving numerous partners and constituencies. He’s built great relationships during his career and we’re proud to have him at Haas F1 Team.”

Jacobs is hopeful that he can help Haas F1 fuel the series’ rising presence in America. Equally important to him is making sure the team can help its partners spread their brands globally.

“One of our key objectives as the only American F1 team is to help grow the sport domestically,” Jacobs said in a press release. “With the massive global reach of Formula One, Haas F1 Team is also uniquely positioned to provide a platform for brands seeking to grow their businesses in key markets abroad.”

Watch the United States Grand Prix from Circuit of the Americas in Austin, Texas – this Sunday at 2:30 p.m. ET on your local NBC station.

Supercross points leader Eli Tomac finds silver linings in interruption

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Though his Monster Energy AMA Supercross championship charge was put on hold, the novel coronavirus (COVID-19) pandemic had a silver lining for Eli Tomac.

Off the road while the season was postponed for nearly three months, the points leader was able to be present as his girlfriend, Jessica, gave birth to their daughter, Lev, on April 26

“A huge blessing for us there,” Tomac told host Mike Tirico during a “Lunch Talk Live” interview (click on the video above) in which he also joked about becoming a pro at busting off diaper changes. “That was one good blessing for us as we had our daughter on a Sunday, that would have been on a travel day coming back from the race in Las Vegas.

NBCSN

“That was probably the only positive out of all this mess was being able to be there for the birth.”

But there also could be more good fortune for Tomac as the series resumes Sunday at Salt Lake City, Utah (3-4 p.m. ET on NBCSN, 4-6 p.m. on NBC).

The final seven events will be held over 22 days in Rice-Eccles Stadium, which sits at just over 4,000 feet.

The elevation could favor Tomac, who was born and lives in Colorado and is accustomed to riding and training at altitude, which is a departure for many Supercross riders (many of whom hail from California and Florida).

COVID-19 TESTING REQUIRED: Supercross outlines protocols for last seven races

“That’s going to be the test for us,” said the Kawasaki rider, who five of the first 10 races this season. “We’re at elevation in Salt Lake, so when you’re on a motorcycle, you have a little bit of a loss of power. That’s just what happens when you come up in elevation. And a lot of guys train at sea level, and we’re at 4,000 to 5,000 feet, so cardio-wise, we’ll be pushed to the limit.

“Most of our races are Saturday nights and back to back weeks, but this go around it’s Sunday and Wednesday, so recovery is going to be key.”

Supercross will race Sunday and Wednesday for the next three weeks, capping the season with the June 21 finale, which also will be shown on NBCSN from 3-4:30 p.m. ET and NBC from 4:30-6 p.m. ET.

Tomac, who holds a three-point lead over Ken Roczen (who also recently visited “Lunch Talk Live”), told Tirico he had been riding for 90 minutes Thursday morning on a track outside Salt Lake City.

“Most of us we can rely on our past riding pretty well,” Tomac said. “The question is if you can go the distance. That’s what a lot of guys have to train on is going the distance. We go 20 minutes plus a lap. That’s what you’ve got to keep sharp is your general muscles. Within two to three days, your brain starts warming up more if you take a few weeks off the motorcycle.”

Here is the schedule and TV information for the rest of the season:

  • Sunday, May 31 (3-4 p.m. ET, NBCSN; 4-6 p.m. ET, NBC);
  • Wednesday, June 3 ( 10:00 pm – 1:00 am ET, NBCSN);
  • Sunday, June 7 (5-8:00 p.m. ET, NBCSN);
  • Wednesday, June 10 (7–10 p.m. ET, NBCSN);
  • Sunday, June 14 (7-10 p.m. ET, NBCSN);
  • Wednesday, June 17 (7-10 p.m. ET, NBCSN);
  • Sunday, June 21 (3-4:30 p.m. ET, NBCSN; 4:30 – 6:00 p.m. ET, NBC).
Eli Tomac rides his No. 3 Kawasaki in the Feb. 29 race at Mercedes-Benz Stadium in Atlanta, Georgia (Charles Mitchell/Icon Sportswire via Getty Images).