Haas F1 exec team bolstered with hire of ex-Anheuser-Busch marketing manager

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While Formula One prepares to go racing in America this weekend, Gene Haas (pictured, right) has continued his own preparations to enter the World Championship in 2016 by hiring Adam Jacobs as his chief marketing officer for Haas F1 Team.

“It’s a great opportunity to develop and launch a global brand in an organization led by someone as driven and accomplished as Gene Haas,” said Jacobs in a press release. “With strong support and leadership already in place, Haas F1 Team is clearly positioned for success. I look forward to helping shape the ways we achieve that success on and off the racetrack.”

It could very well be a worthwhile executive hire for the Haas camp, as Jacobs comes to the squad following a run as a sports marketing manager for beer giant Anheuser-Busch.

At AB, Jacobs oversaw big-money initiatives such as Budweiser’s NASCAR program with driver Kevin Harvick and also Bud Light’s program in the National Football League and college sports.

Also on his resume are positions with the NFL’s St. Louis Rams (director of marketing, followed by a team vice-president role) and an additional motorsports experience with the Indy Racing League (now known as INDYCAR).

“Adam came highly recommended to Haas F1 Team and he brings a wealth of sports marketing experience to our organization,” Haas F1 COO Joe Custer said. “The projects Adam has overseen are global in scope, involving numerous partners and constituencies. He’s built great relationships during his career and we’re proud to have him at Haas F1 Team.”

Jacobs is hopeful that he can help Haas F1 fuel the series’ rising presence in America. Equally important to him is making sure the team can help its partners spread their brands globally.

“One of our key objectives as the only American F1 team is to help grow the sport domestically,” Jacobs said in a press release. “With the massive global reach of Formula One, Haas F1 Team is also uniquely positioned to provide a platform for brands seeking to grow their businesses in key markets abroad.”

Watch the United States Grand Prix from Circuit of the Americas in Austin, Texas – this Sunday at 2:30 p.m. ET on your local NBC station.

Ken Roczen signs with HEP Progressive Ecstar Suzuki for 2023

Roczen Progressive Ecstar Suzuki
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ANAHEIM, California – Ken Roczen will make the move from HRC Honda to H.E.P. Motorsports with the Progressive Ecstar Suzuki team, ending a long and eventful offseason that saw his split from his longstanding team after he committed to running World Supercross (WSX).

“H.E.P. Motorsports is thrilled to announce that the team has signed Ken Roczen as its premier rider for the 2023 season,” the team announced on Instagram. “Former AMA Motocross champion Roczen will be aboard a Suzuki RM-Z450. Roczen, who won his most recent championship on a Suzuki, will be reunited with the brand and bring his exciting style, determination, and grit back to the RM Army.

“Ken Roczen will compete in the upcoming 2023 Supercross and Motocross Championship series which is set to start on January 7 at Anaheim Stadium in Southern California.”

For Roczen, it is a return to the bike of his youth and on which he had some of his greatest professional success.

“This thing has been going on for weeks and weeks and weeks in the making, but there was so much uncertainty,” Roczen told NBC Sports during Monster Energy Supercross Media Sessions. “It was a very unique situation. I just finally signed two nights ago, so it’s really only legit once the ink hits the paper. It’s been in the works for a long time, but there were just a lot of questions and a lot of input from a lot of other teams too.

“Good things take time, and I’m okay with that. I grew up riding Suzuki. Ot’s like a homecoming. It’s a special feeling”

Roczen won the 2016 Lucas Oil Pro Motocross Championship on a Suzuki before making the move to Honda. That year he won nine of 12 Nationals and finished no worse than second as he easily outpaced Eli Tomac by 86 points. He finished third in his next Pro Motocross outing in 2018 after sitting out the outdoor season in 2017.

“I am beyond excited to reconnect with Suzuki for the 3rd time in my career. We’ve had a lot of success in the past and I’m looking forward to seeing what we can accomplish together in our future.” Roczen said in the Instagram post.