Insight: How the GP of Baltimore posed a case study in promotional challenges

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As the Verizon IndyCar Series schedule is set to be released tomorrow, one race you won’t be seeing listed is the Grand Prix of Baltimore, one of the championship’s most recent cracks at a new street race.

While Andretti Sports Marketing is already full speed ahead with planning on promotion of its new events in Miami (FIA Formula E) and New Orleans (IndyCar), company president John Lopes outlined a case study of what can go wrong in the promotional process: Baltimore.

IndyCar’s most recent on-again, off-again domestic street race (Brazil is set to reappear in 2015 after a one-year hiatus in 2014) occurred in Baltimore’s Inner Harbor from 2011 through 2013.

But while the event had a big-time feel on the ground, it eventually met its demise after going through a sea of red ink, several different promoters and scheduling conflicts.

Lopes explained the challenges that Andretti Sports Marketing dealt with when trying to save the event, which it took over in 2012, and how it ultimately wasn’t sustainable.

“Baltimore was an example of, whenever we were selling, it felt like we were outsiders. It was a case of ‘You’re not from here,’” Lopes explained in an interview with MotorSportsTalk at Andretti Sports Marketing’s Indianapolis headquarters.

“It’s a special town, and it was a great market with great people and a great community, but it had trouble embracing the race due to problems with the promoter the first year.

“The second promoter wasn’t successful, there was meant to be a third and then we jumped in 90 days before (in 2012).”

Making sure the race even happened in 2012 was key because IndyCar was operating on a reduced 15-race schedule from the previous season.

Races at Loudon, Kentucky, Motegi and Las Vegas were all dropped from 2011; Baltimore was one of only two of the last six races scheduled in 2011 to continue into 2012 (Sonoma the other).

“With a 90-day notice, the folks in that room put 131,000 people into the event, which is perhaps one of the most amazing stories by a promoter, ever,” Lopes said. “But we still had the problem of apologizing for what had happened the year prior.”

Lopes said divvying up who got what cut of the money from the event made things more of a hassle than at other events.

“The big thing with Baltimore was that it was in three different taxation zones. Everyone took chunks out of the event,” Lopes explained. “There was state; county; the convention center had to take $250,000; the city had huge taxes, the fire department brought their stuff. So it was difficult for the event to gain any traction.”

Scheduling issues, and with IndyCar’s insistence on a Labor Day ending point plus college football games at M&T Bank Stadium and sporadic Baltimore Orioles games at Camden Yards ultimately doomed the Labor Day event.

Getting state support and investment, as IndyCar is getting in NOLA next year with an additional $4.5 million invested by the state, shows a full commitment to that new event.

“As you know the state put $4.5 million into this thing, which shows it matters,” Lopes said. “That never happened in Baltimore. Nothing injected revenue into the event.

“You can say a lot for city services, but the state of Louisiana has really jumped behind this new event. It is guaranteed to be successful. With a new promoter and a territory wholly controlled by IndyCar, I think it’s off to the races.”

NHRA Texas winners: B. Torrence, Hagan, Anderson, Savoie

Photo and videos courtesy NHRA
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Defending NHRA Top Fuel champion Steve Torrence is a proud Texan who hates to lose. But if there’s one person Torrence likely doesn’t mind seeing win if he can’t reach the winner’s circle – particularly if it’s on home turf – it’s father Billy.

Steve was cheering his father on as the latter boosted his own championship hopes Sunday by winning the Top Fuel category in the final eliminations of the 34th annual AAA Texas NHRA FallNationals in the Dallas suburb of Ennis, Texas.

Billy Torrence (3.775 seconds at 319.67 mph) defeated Jordan Vandergriff (4.299 seconds, 246.03 mph in his first career final round) for his fourth win of the season, including his second win in the first four races of the six-race Countdown to the Championship playoffs. With the fifth Top Fuel triumph of his career, the elder Torrence moved into fourth in the Top Fuel standings, just 71 points behind his son with two races remaining in the Countdown.

Even though Billy’s son lost in the opening round Sunday, he still leads the Top Fuel standings, holding a 33-point lead over second-ranked Doug Kalitta and a 46-point lead over third-ranked and the weekend’s No. 1 qualifier, Brittany Force.

Sunday marked the third consecutive win in this year’s playoffs for the father-son combo and their second straight triumph at Dallas (Steve won there last year as part of an unprecedented sweep of the six-race Countdown en route to the championship).

It’s home turf and we love to race here,” Billy Torrence said after visiting the winner’s circle. “We’ve raced here our whole career and we have a lot of fans here. There’s no better place to race than Dallas, Texas, and we did have the best car today.

It has been very humbling, and we’ve been very blessed and fortunate to have the success we’ve had. We’ve got a great group of guys on both cars and our success is just a testament to the work these guys do. I think that we’re probably the second-best car in the country, with Steve having the best. We’ve had a stellar season.”

In Funny Car: Matt Hagan (3.909 seconds at 327.59 mph) roared to his third win of the season – as well as his third at the Motorplex – and the 32nd victory of his career, defeating Bob Tasca (3.928 seconds at 323.12 mph). Hagan also moved up to fourth in the standings.

We had a great race car today,” Hagan said. “Qualifying was pretty tough, but to turn on four win lights was pretty huge. (Tasca) is a great driver and those guys are good, so I’m glad things turned out the way they did.

We’re just trying to keep some momentum going, keep doing our job and control what we can control. It was a pretty special weekend. We’ve just got to keep digging and keep working. I love this sport and it’s been a big part of my life for 10 years. I knew (crew chief Dickie Venables) was tuned in and you could see he was confident, and that builds confidence in me.”

Robert Hight continues to lead the Funny Car standings, followed by Jack Beckman (70 points back) and No. 1 qualifier John Force (74 points back).

In Pro Stock: Greg Anderson (6.609 seconds at 209.75 mph) defeated longtime rival Jeg Coughlin Jr. (6.610 seconds at 207.56 mph) to earn his third win of the season, fifth of his career at the Motorplex and 94th of his overall Pro Stock career.

It was the 102nd time Anderson and Coughlin, who qualified No. 1 for the weekend, have met each other in a race, including the 21st time in the final round.

We’ve had so many titanic clashes with so much on the line, and I knew it would be close,” said Anderson, who is seventh in points. “It’s a total team effort and that’s what it takes to win a national event in Pro Stock right now. You’ve got to have perfection every time out there.

We made a lot of changes this week and we hit on it. It showed it on Saturday and I knew coming into today we had a chance. Now it’s a matter of if I can drive the car well enough. I can’t tell you who’s going to win this thing because everybody right now can beat everybody else.”

Erica Enders held on to her lead in the category, but saw the margin over second-ranked Matt Hartford drop to only 28 points. Coughlin is third (-65 points) and Anderson is seventh (-99 points).

In Pro Stock Motorcycle: Jerry “Alligator Farmer” Savoie (6.881 seconds at 195.90 mph) took a big step towards potentially earning his second PSM championship in the last three seasons, defeating three-time champion Eddie Krawiec (6.901 seconds at 195.62 mph).

It was Savoie’s third win of the season and 12th of his career. It’s also his second win in the first four playoff races and fifth straight appearance in the final round at the Motorplex. He’s now third in the PSM standings, 94 points behind five-time champion Andrew Hines.

It was a great day and we knew we had a good bike coming in,” Savoie said. “We said if we held our composure we could win this thing. For the most part, tracks favor certain riders and we’ve been blessed here. It’s a great place and today was great.

Bottom line, I want a championship just as bad as anybody else, so whoever is in my way I’m going to do everything I can to try and beat them. I felt good and we’ve got a great team. To me, this win gives you more hope and means a lot. This gives you that window of opportunity where you could win a championship again.”

NOTES: Only two races remain this season: Las Vegas in two weeks (Oct. 31 – Nov. 3) and Pomona, California four weeks from now (Nov. 14 – 17).

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FINAL FINISHING ORDER

TOP FUEL: 1. Billy Torrence; 2. Jordan Vandergriff; 3. Brittany Force; 4. Austin Prock; 5. Leah Pritchett; 6. Antron Brown; 7. Shawn Reed; 8. Lee Callaway; 9. Steve Torrence; 10. Terry McMillen; 11. Doug Kalitta; 12. Kebin Kinsley; 13. Mike Salinas; 14. Cameron Ferre; 15. Clay Millican; 16. Richie Crampton.

FUNNY CAR: 1. Matt Hagan; 2. Bob Tasca III; 3. John Force; 4. Robert Hight; 5. Tommy Johnson Jr.; 6. J.R. Todd; 7. Jack Beckman; 8. Shawn Langdon; 9. Tim Wilkerson; 10. Ron Capps; 11. Paul Lee; 12. Blake Alexander; 13. Cruz Pedregon; 14. Jim Campbell; 15. Jeff Arend; 16. Jonnie Lindberg.

PRO STOCK: 1. Greg Anderson; 2. Jeg Coughlin; 3. Deric Kramer; 4. Matt Hartford; 5. Erica Enders; 6. Chris McGaha; 7. Aaron Stanfield; 8. Bo Butner; 9. Jason Line; 10. Fernando Cuadra Jr.; 11. Val Smeland; 12. Kenny Delco; 13. Shane Tucker; 14. Fernando Cuadra; 15. Alex Laughlin; 16. Richie Stevens.

PRO STOCK MOTORCYCLE: 1. Jerry Savoie; 2. Eddie Krawiec; 3. Angelle Sampey; 4. Andrew Hines; 5. Steve Johnson; 6. Karen Stoffer; 7. Scotty Pollacheck; 8. Matt Smith; 9. Hector Arana; 10. Ryan Oehler; 11. Angie Smith; 12. Hector Arana Jr; 13. Kelly Clontz; 14. Michael Ray; 15. Jianna Salinas.

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FINAL RESULTS

TOP FUEL: Billy Torrence, 3.775 seconds, 319.67 mph def. Jordan Vandergriff, 4.299 seconds, 246.03 mph.

FUNNY CAR: Matt Hagan, Dodge Charger, 3.909, 327.59 def. Bob Tasca III, Ford Mustang, 3.928, 323.12.

PRO STOCK: Greg Anderson, Chevy Camaro, 6.609, 209.75 def. Jeg Coughlin, Camaro, 6.610, 207.56.

PRO STOCK MOTORCYCLE: Jerry Savoie, Suzuki, 6.881, 195.90 def. Eddie Krawiec, Harley-Davidson, 6.901, 195.62.

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FINAL ROUND-BY-ROUND RESULTS

TOP FUEL: ROUND ONE — Jordan Vandergriff, 3.746, 321.12 def. Clay Millican, 4.099, 219.72; Austin Prock, 3.688, 334.40 def. Doug Kalitta, 3.812, 316.15; Lee Callaway, 3.794, 313.66 def. Mike Salinas, 3.856, 318.69; Brittany Force, 3.694, 330.31 def. Cameron Ferre, 3.984, 269.19; Leah Pritchett, 3.724, 324.12 def. Kebin Kinsley, 3.822, 263.51; Billy Torrence, 3.733, 327.35 def. Terry McMillen, 3.756, 325.77; Shawn Reed, 3.728, 327.51 def. Steve Torrence, 3.733, 319.52; Antron Brown, 3.743, 329.58 def. Richie Crampton, 4.330, 186.61; QUARTERFINALS — Vandergriff, 3.753, 322.73 def. Callaway, 9.885, 82.51; B. Torrence, 3.767, 325.69 def. Reed, 4.861, 154.60; Prock, 3.742, 330.39 def. Pritchett, 3.964, 250.55; Force, 3.815, 319.60 def. Brown, 4.113, 230.72; SEMIFINALS — B. Torrence, 3.747, 328.38 def. Force, 3.793, 318.32; Vandergriff, 3.824, 316.97 def. Prock, 3.864, 294.95; FINAL — B. Torrence, 3.775, 319.67 def. Vandergriff, 4.299, 246.03.

FUNNY CAR: ROUND ONE — Jack Beckman, Dodge Charger, 3.896, 328.86 def. Ron Capps, Charger, 3.955, 326.79; Robert Hight, Chevy Camaro, 3.908, 327.03 def. Jim Campbell, Charger, 4.375, 219.54; John Force, Camaro, 3.926, 328.14 def. Jeff Arend, Ford Mustang, 7.353, 96.26; J.R. Todd, Toyota Camry, 3.911, 327.19 def. Cruz Pedregon, Charger, 4.342, 209.20; Bob Tasca III, Mustang, 3.873, 327.19 def. Jonnie Lindberg, Mustang, 15.205, 57.93; Matt Hagan, Charger, 3.903, 329.58 def. Blake Alexander, Mustang, 4.007, 280.19; Shawn Langdon, Camry, 3.925, 325.85 def. Tim Wilkerson, Mustang, 3.908, 323.97; Tommy Johnson Jr., Charger, 3.932, 324.05 def. Paul Lee, Charger, 3.957, 323.97; QUARTERFINALS — Hight, 3.937, 326.40 def. Langdon, 3.964, 321.35; Hagan, 3.903, 329.18 def. Todd, 3.937, 325.85; Tasca III, 3.938, 324.20 def. Beckman, 3.951, 322.42; Force, 3.937, 327.98 def. Johnson Jr., 3.919, 320.20; SEMIFINALS — Hagan, 3.900, 329.83 def. Hight, Foul – Red Light; Tasca III, 3.920, 323.89 def. Force, 3.951, 327.98; FINAL — Hagan, 3.909, 327.59 def. Tasca III, 3.928, 323.12.

PRO STOCK: ROUND ONE — Aaron Stanfield, Chevy Camaro, 6.609, 208.91 def. Kenny Delco, Camaro, 6.635, 208.68; Greg Anderson, Camaro, 6.597, 208.78 def. Jason Line, Camaro, 6.590, 208.88; Chris McGaha, Camaro, 7.964, 125.90 def. Fernando Cuadra, Camaro, Foul – Red Light; Matt Hartford, Camaro, 6.602, 207.59 def. Fernando Cuadra Jr., Camaro, 6.615, 208.17; Bo Butner, Camaro, 6.617, 208.14 def. Shane Tucker, Camaro, 6.638, 207.85; Deric Kramer, Camaro, 6.577, 209.56 def. Val Smeland, Camaro, 6.618, 208.55; Erica Enders, Camaro, 6.579, 210.11 def. Alex Laughlin, Camaro, 7.820, 127.56; Jeg Coughlin, Camaro, 6.573, 209.49 def. Richie Stevens, Dodge Dart, Broke; QUARTERFINALS — Hartford, 6.625, 208.23 def. Butner, 6.656, 208.42; Anderson, 6.596, 210.05 def. Enders, 6.604, 210.54; Kramer, 6.611, 209.17 def. McGaha, 6.630, 208.75; Coughlin, 6.620, 208.23 def. Stanfield, 6.630, 208.46; SEMIFINALS — Coughlin, 6.609, 207.37 def. Hartford, 6.656, 207.43; Anderson, 6.628, 206.76 def. Kramer, 6.627, 208.30; FINAL — Anderson, 6.609, 209.75 def. Coughlin, 6.610, 207.56.

PRO STOCK MOTORCYCLE: ROUND ONE — Eddie Krawiec, Harley-Davidson, 6.912, 195.34 def. Ryan Oehler, 6.901, 196.33; Karen Stoffer, Suzuki, 6.863, 196.67 def. Angie Smith, 6.910, 195.65; Andrew Hines, Harley-Davidson, 6.885, 194.46 def. Hector Arana Jr, 6.933, 193.52; Angelle Sampey, Harley-Davidson, 6.903, 190.89 def. Hector Arana, Foul – Red Light; Scotty Pollacheck, 6.898, 194.21 def. Kelly Clontz, Suzuki, 6.955, 192.08; Steve Johnson, Suzuki, 6.849, 194.21 def. Michael Ray, 7.209, 155.76; Jerry Savoie, Suzuki, 6.827, 196.10 def. Jianna Salinas, Suzuki, 8.231, 104.03; Matt Smith, 6.837, 197.33 was unopposed; QUARTERFINALS — Sampey, 6.914, 193.93 def. Pollacheck, 6.918, 194.16; Hines, 6.921, 194.58 def. Johnson, 6.889, 194.35; Krawiec, 6.899, 195.76 def. M. Smith, 6.935, 196.24; Savoie, 6.857, 196.44 def. Stoffer, 6.900, 196.07; SEMIFINALS — Krawiec, 6.957, 195.48 def. Sampey, 6.989, 190.35; Savoie, 6.877, 195.76 def. Hines, 6.991, 191.51; FINAL — Savoie, 6.881, 195.90 def. Krawiec, 6.901, 195.62.

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UPDATED POINT STANDINGS

TOP FUEL: 1. Steve Torrence, 2,394; 2. Doug Kalitta, 2,361; 3. Brittany Force, 2,348; 4. Billy Torrence, 2,323; 5. Leah Pritchett, 2,290; 6. Austin Prock, 2,278; 7. Mike Salinas, 2,266; 8. Antron Brown, 2,247; 9. Richie Crampton, 2,228; 10. Clay Millican, 2,210.

FUNNY CAR: 1. Robert Hight, 2,437; 2. Jack Beckman, 2,367; 3. John Force, 2,363; 4. Matt Hagan, 2,325; 5. Bob Tasca III, 2,315; 6. Ron Capps, 2,302; 7. J.R. Todd, 2,274; 8. Tommy Johnson Jr., 2,243; 9. Shawn Langdon, 2,239; 10. Tim Wilkerson, 2,188.

PRO STOCK: 1. Erica Enders, 2,395; 2. Matt Hartford, 2,367; 3. Jeg Coughlin, 2,330; 4. Jason Line, 2,327; 5. Deric Kramer, 2,323; 6. Bo Butner, 2,321; 7. Greg Anderson, 2,296; 8. Alex Laughlin, 2,239; 9. Chris McGaha, 2,217; 10. Val Smeland, 2,124.

PRO STOCK MOTORCYCLE: 1. Andrew Hines, 2,464; 2. Karen Stoffer, 2,383; 3. Jerry Savoie, 2,370; 4. Eddie Krawiec, 2,365; 5. Matt Smith, 2,297; 6. Hector Arana Jr, 2,274; 7. Angelle Sampey, 2,248; 8. Angie Smith, 2,181; 9. Ryan Oehler, 2,159; 10. Hector Arana, 2,128.

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