VIDEO: Lewis Hamilton on TODAY Show, talks about F1 in the U.S.

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Ahead of this weekend’s United States Grand Prix in Austin, Texas, Formula 1 world championship leader Lewis Hamilton appeared on NBC’s TODAY Show in a segment with Josh Elliott.

Droves of fans came down to the plaza outside the TODAY studio to see Hamilton and his Mercedes W05 Hybrid car, with the Briton posing for photos and spending some time to meet his loyal supporters on Wednesday morning.

Hamilton briefly spoke about the growth of Formula 1’s popularity in the USA following the sport’s return in 2012 following a five-year hiatus.

“I do, definitely,” Hamilton said when asked if he could feel the support growing in the US. “It’s definitely building. There are people here who are really passionate about competition and sports, so I just want to get more people involved.”

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