NASCAR: Elliott Sadler jumping to Roush for 2015 XFINITY Series season

By Oct 31, 2014, 10:00 AM EDT
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Elliott Sadler will be switching teams and dropping a 1 for his 2015 NASCAR XFINITY Series campaign.

Sadler, the former Sprint Cup veteran that has competed full-time in NASCAR’s No. 2 national series for the past four years, will bring his OneMain Financial backing to the No. 1 Roush Fenway Racing Ford Fusion – ending a two-year run in the No. 11 Joe Gibbs Racing Toyota.

OneMain will serve as a full sponsor for Sadler in all 33 XFINITY races next season. The company had previously backed Roush Fenway’s Nationwide Series efforts from 2008 to 2010.

“It’s great to have OneMain Financial back on board,” said Roush Fenway president Steve Newmark in a release. “They are a first-class organization from top to bottom, a leader in their field and one of the most respected organizations in their industry. We enjoyed a great partnership in the past, and we look forward to reigniting that relationship moving forward next season.

“We are also very excited about what Elliott Sadler brings to our driver lineup. He is a seasoned veteran and a winner on the track.  He brings a reputation as a fierce competitor and I know that our entire organization, and particularly his Roush Fenway teammates in the NASCAR XFINITY Series, Chris Buescher and Ryan Reed, will benefit from his experience next season.”

As for Sadler, his move to Roush will bring about a reunion in several ways.

Much of Sadler’s Cup career was spent behind the wheel of a Ford, with full-time stints driving for Blue Oval stalwarts like the Wood Brothers, Robert Yates Racing, and Richard Petty Motorsports after that team left the Dodge camp in 2010.

Since transitioning full-time to the Nationwide Series, Sadler has driven Chevrolets for Kevin Harvick and Richard Childress in addition to his current Toyota ride with JGR.

Sadler has finished second, second, and fourth in the Nationwide championship in 2011, 2012, and 2013 respectively. He currently sits fourth in this year’s standings on the strength of a spring win at Talladega and 22 Top-10 finishes.

NTT re-signs as IndyCar title sponsor in multiyear deal starting with the 2024 season

By Mar 27, 2023, 12:15 PM EDT
James Black/Penske Entertainment
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The IndyCar Series has re-signed NTT as its title sponsor in a multiyear agreement starting in 2024.

NTT, a global information technology and communications company based in Japan, became the series’ title sponsor before the 2019 season after starting as a sponsor of the No. 10 Dallara-Honda for Chip Ganassi Racing.

NTT Data (a subsidiary of parent company Nippon Telegraph and Telephone Corp.) will remain the official technology partner of IndyCar, Indianapolis Motor Speedway, the Indy 500 and the NASCAR Brickyard weekend.

With the extension, an IndyCar spokesman said NTT would become the second-longest title sponsor in series history. The longest title sponsor was PPG from 1980-97 (under the CART sanction of the Champ Car Series).

NTT replaced Verizon, which was IndyCar’s title sponsor from 2014-18 after IZOD from 2010-13.

“NTT is an excellent partner across our enterprise with strong expertise and a deep commitment to our sport,” Penske Corp. chairman and IndyCar owner Roger Penske said in a release. “From Smart Venue technology at the Racing Capital of the World to the reimagined Series mobile application, NTT is transforming the fan experience in new and innovative ways. We look forward to a bright future together.”

NTT has used artificial intelligence-enabled optical detection technology at IMS to provide information to the track’s operations and security teams, helping improve fan traffic flow and safety, the track said.

“IndyCar is a great partner for NTT Data because of our shared commitment to driving innovation, increasing sustainability and delivering amazing experiences,” NTT Data CEO Kaz Nishihata said in a release. “We also appreciate how IndyCar is so diverse, with drivers from 15 different countries, and races that range from short ovals and superspeedways to road and street courses. It’s both an incredible sport and a wonderful example for our world.”

NTT also has been instrumental in helping redesign the IndyCar app and providing more race and driver data for use in NBC Sports’ broadcasts by utilizing 140 data points from every car in the field.

“NTT is fully invested in the development and growth of our sport and has already established a terrific track record in our industry with problem-solving capabilities and access to top talent and tools,” Penske Entertainment president and CEO Mark Miles said.

Said NTT Data Services CEO Bob Pryor: “We’re thrilled to continue our collaborations that enhance and expand the fan experience for motorsports and serve as proof points for data analytics, AI, and other innovative digital technologies. For more than a century, this racing series has pioneered innovations making driving safer for everyone, and by continuing this relationship, we will accelerate the pace of innovations and new technologies, particularly related to sustainability that ultimately can benefit organizations, communities and individuals around the world.”

Starting as a Japanese telephone company, NTT grew into a $100 billion-plus tech services giant with U.S. operations based in Plano, Texas.