Sixteen-time NHRA Funny Car champion John Force made it official Saturday afternoon at The Strip at Las Vegas Motor Speedway.
Force, who is losing Castrol Oil as his long-time primary sponsor at season’s end, will carry the colors of PEAK Antifreeze + Coolant and the BlueDEF subsidiary brand for the majority of the races he’ll compete in 2015.
“Personally, what this sponsorship means is that somebody didn’t look at my age, somebody looks at my credits and what I can do,” Force said. “I’m 65-years-old with grey hair, but you put me in a firesuit and I’m 21, I’m Brad Pitt and I’m bad ass and I’m going to prove that in 2015. 2015 is going to be the year of PEAK Force.”
“I haven’t even reached my PEAK yet,” Force said in the commercial. “John Force in a blue car? That’s pretty amazing. … I had a great partnership before (with Castrol), but the world changes. I’m excited to move ahead and prove I can continue to win championships.”
It’s unclear exactly how many of the NHRA’s expected 24 races in 2015 will have PEAK on Force’s race car, but it appears it will be more than half of those races.
The 65-year-old Force is in the thick of trying to win his 17th NHRA Funny Car title this season, with Sunday’s final eliminations and the upcoming season finale at Pomona, California still remaining to be run.
“I’m committed to continuing to lead a championship team and PEAK has proven a similar commitment to the NHRA,” Force said in a media release. “Thanks to PEAK Antifreeze + Coolant, I won’t be hanging up my hat from this sport anytime soon.”
The multi-year deal will also include PEAK continuing in its current role (which began at the start of this season) as associate sponsor for three other drivers in the John Force Racing camp: Funny Car drivers Robert Hight and Courtney Force, and Top Fuel driver Brittany Force. Courtney and Brittany are John Force’s daughters, while Hight is Force’s son-in-law.
“Not only does PEAK provide high quality automotive products for American families like mine, but they’ve proved to be a valued partner on and off the track,” Force said. “I’m so grateful that they’re supporting me, my team and all the fans out there who love drag racing.”
Bryan Emrich, Chief Marketing Officer of Chicago-based PEAK/Old World Industries, made the announcement between the third and fourth qualifying rounds for Sunday’s NHRA Toyota Nationals at Las Vegas.
“We’re honored to be behind John Force and JFR for the 2015 season and beyond,” Emrich said. “PEAK chooses partners that exude the same passion and personal character of hard work that our company upholds.
“After working with John over the past year, it was clear that he and his family are a great fit for our company, allowing us to make the decision to step up and ensure John keeps racing for many more years to come. He is an icon in this sport and a fan favorite and we are lucky to be tied with such a great championship winning organization.”
PEAK has been a longtime sponsor in various motorsport series for more than 30 years, including NHRA, NASCAR and IndyCar.
Force is expected to announce which major auto manufacturer he’ll align his Funny Car with for next season this coming Tuesday at the Specialty Equipment Markets Association (SEMA) show in Las Vegas.
Force is ending a nearly two-decade relationship of campaigning Fords on his Funny Cars at the end of this season.
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