During the World Series MVP trophy presentation Wednesday night, Chevrolet regional zone manager Rikk Wilde stumbled over his lines during his speech to MVP Madison Bumgarner in presenting him the keys to a 2015 Chevrolet Colorado truck.
In case you happened to miss it, here was the clip including the infamous “technology and stuff” line. More here on Bumgarner from HardballTalk.
Turns out Chevrolet isn’t running from the line botching, but embracing it.
At the NASCAR race at Texas Motor Speedway this weekend in Dallas/Ft. Worth – a couple hours away from F1’s United States Grand Prix in Austin – Chevrolet trucks have the #TechnologyAndStuff hashtag on the sides of the cab.
Here’s a pic from NASCAR.com reporter Alan Cavanna noting it, along with a shot from the stands by a fan:
Teams are embracing it too, as evidenced by Richard Childress Racing for instance:
A brilliant marketing job by Chevrolet to make the best out of an awkward situation. And additionally, it gets people talking about Chevrolet and technology in the same sentence. Not bad.
The NTT IndyCar Series will be sharing Indianapolis Motor Speedway with the NASCAR Cup Series in a race weekend doubleheader for the second consecutive season, but both series will be on the road course in August 2021.
IMS announced Wednesday that IndyCar will hold an Aug. 14, 2021 race on its 14-turn, 2.439-mile road course. It’ll be a day before NASCAR’s premier series runs the same layout for the first time after the Brickyard 400 was contested on the 2.5-mile oval for the first time in 27 years.
This season’s rescheduling of the IndyCar GMR Grand Prix to July 4, 2019 (a day before the Brickyard 400) led to the first NASCAR-IndyCar doubleheader weekend.
“Our first NASCAR-INDYCAR weekend was a big success last July, with positive feedback from
our loyal fans who watched the races on NBC and from the drivers, teams and participants
involved,” IMS president Douglas Boles said in a statement. “The Xfinity Series’ debut on the IMS road
course provided exactly the kind of thrilling action from the green to checkered flags that we
anticipated, so we know the teams and drivers of the Cup Series will put on a great show as
they turn left and right for the first time at IMS.
“We can’t wait to welcome back fans to see NASCAR and INDYCAR together during this
exciting weekend as we add another memorable chapter in the long, storied history of the
Indianapolis Motor Speedway.”
It also will mark the first NASCAR Cup-IndyCar doubleheader with a crowd as fans weren’t permitted at IMS in July because of the novel coronvavirus (COVID-19) pandemic.
Over the course of Wednesday, NASCAR is releasing its 36-race slate for next season. IndyCar has yet to release its full 2021 schedule.