Andretti Sports Marketing plans blitz for IndyCar NOLA promotion in Louisiana this weekend

1 Comment

We wrote a couple weeks ago about Andretti Sports Marketing’s plans for promotion of the inaugural Indy Grand Prix of Louisiana, to be held April 10-12, 2015 at NOLA Motorsports Park.

This weekend, there will be a full-out blitz by the company as it hits the LSU-Alabama football game, Champions Square and NOLA Motorsports Park over the three days from Saturday (Nov. 8) through Monday (Nov. 10).

Starting on Saturday, from 4 to 6 p.m. CST, here’s what’s on the docket at Tiger Stadium:

  • Indy Grand Prix of Louisiana show car will be displayed for fan photo ops.
  • Two-Seater Indy car will be on-site and open to the public for rides, 11AM-5PM (these will be held outside Tiger Stadium; more information via Twitter, Facebook and Instagram).
  • All proceeds will be given to charity.
  • Michael Andretti and Justin Wilson will be at the Indy Grand Prix of Louisiana show car display from 4PM – 6PM and open to media opportunities.

Note that last bullet point. Although the Andretti release sent out listed Wilson as driver of Dale Coyne Racing’s No. 19 entry, Wilson has no confirmed plans for the 2015 Verizon IndyCar Series season – and his presence at an Andretti Sports Marketing event, considering Andretti’s No. 27 car is open for 2015, is one of those things that makes you go “hmmmm.”

On Sunday, at Opening Act Bar in Champions Square (1500 Sugar Bowl Dr., New Orleans, LA 70112), Andretti and Verizon IndyCar Series champion Will Power will be on the field for pre-game activities at the Mercedes-Benz Superdome, when the New Orleans Saints host the San Francisco 49ers, and open to media opportunities. Two-seater rides will take place from 9 a.m.-noon and 3-6 p.m. Rides are open to the public and all proceeds will be given to charity.

Power and Andretti will then shift to NOLA Motorsports Park on Monday for the launch of tickets going on sale, at the NOLA Motorsports Park karting complex.  The ceremonial ribbon cutting will occur from 9:45 a.m. to 10 a.m. CT with two-seater rides taking place from 10 a.m. to 1 p.m.

It all adds up to what could be a big showcase weekend for IndyCar and the GP of NOLA event itself, in front of a massive football audience.