Ecclestone: Formula 1 doesn’t need young fans

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Formula 1 supremo Bernie Ecclestone believes that the sport does not need to focus on engaging with the younger generation of fans, saying that there is no value in embracing social media channels such as Facebook and Twitter.

In a wide-ranging interview with Campaign Asia-Pacific, the 84-year-old said that F1’s marketing strategy did not need to be altered to allow it to expand its audience beyond TV.

“I’m not interested in tweeting, Facebook and whatever this nonsense is,” Ecclestone said.

“I tried to find out but in any case I’m too old-fashioned. I couldn’t see any value in it, and I don’t know what the so-called ‘young generation’ of today really wants. What is it? You ask a 15 or 16-year-old kid: ‘What do you want?’ and they don’t know.

“The challenge is getting the audience in the first place. I say to some of these people who start this nonsense about social media, look at what tobacco companies tried to do: get people smoking their brand early on because then people continue smoking their brand forever.

“Now, you’re telling me I need to find a channel to get this 15-year-old to watch Formula 1 because somebody wants to put out a new brand in front of them? They are not going to be interested in the slightest bit. Young kids will see the Rolex brand, but are they going to go and buy one? They can’t afford it.

“That’s what I think. I don’t know why people want to get to the so-called ‘young generation’. Why do they want to do that? Is it to sell them something? Most of these kids haven’t got any money.

“I’d rather get to the 70-year-old guy who’s got plenty of cash. So, there’s no point trying to reach these kids because they won’t buy any of the products here and if marketers are aiming at this audience, then maybe they should advertise with Disney.”

Formula 1 has made some inroads with social media in recent weeks, with the sport’s official Twitter account providing far more in-race coverage and becoming more than a simple RSS feed.

However, as the teams continue to engage with fans through any means possible, F1 itself still appears to keep them at an arms length, and judging by these comments, that does not look set to change any time soon.

Indianapolis Motor Speedway can have 10,000 fans for IndyCar races

Indianapolis Motor Speedway fans
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Indianapolis Motor Speedway will have crowds for its NTT IndyCar Series race weekend next month, the first time fans are allowed at the track this year.

The track announced Friday that up to 10,000 fans will be allowed in the grandstands daily from Oct. 1-4. The IndyCar Harvest GP race doubleheader will be held on the track’s road course Oct. 2-3.

IMS has played host to several events this year without fans, including the 104th Indianapolis 500 on Aug. 23 and a NASCAR-IndyCar weekend July 4-5 that included the Brickyard 400. Plans originally were made to have fans at the Indy 500 before reversing course a few weeks ahead of the race. In a letter last month, Roger Penske vowed that fans would return for the 2021 Indy 500.

“We can’t wait to see fans come through our gates for the first time in 2020,” IMS president Doug Boles said in a release. “They’ll be greeted by a vastly improved facility, featuring significant upgrades to the spectator experience. We’re also extremely grateful to have a presenting sponsor with the expertise and resources of GMR as we look to implement our detailed and comprehensive health and safety plan.”

Fans will undergo temperature screenings upon entry and also be required to wear face coverings at all times on property. The track said each attendee will receive a mask and bottle of hand sanitizer.

The Friday, Oct. 2 race will be shown at 3:30 p.m. ET on USA, and NBC will broadcast the Saturday, Oct. 3 race at 2:30 p.m. ET.

Here’s the release from Indianapolis Motor Speedway:

INDIANAPOLIS, Friday, Sept. 18, 2020 – For the first time in 2020, Indianapolis Motor Speedway will welcome fans to the Racing Capital of the World for the INDYCAR Harvest GP presented by GMR weekend. Up to 10,000 spectators can be in the grandstands each day of racing action Oct. 1-4, per approval from the Marion County Public Health Department.

Tickets are available now via IMS.com and will be sold on a first-come, first-served basis.

The massive facility, which holds more than 300,000 people, will provide two spectator zones with up to 5,000 fans in each. The zones will be located in Turns 1 and 4 of the oval, offering strong sightlines of the road course. Strict health and safety rules will be in place, including the following:

  • Face coverings must be worn throughout the property at all times;
  • All fans will receive temperature screenings before gate entry;
  • Grandstand seats will be marked for distancing;
  • Attendees must use pre-assigned gates and remain in their designated zones.

Global Medical Response, the world leader in compassionate, quality emergency medical and patient relocation services, will be the presenting sponsor of the penultimate weekend of INDYCAR racing this season.

“We can’t wait to see fans come through our gates for the first time in 2020,” IMS President J. Douglas Boles said. “They’ll be greeted by a vastly improved facility, featuring significant upgrades to the spectator experience. We’re also extremely grateful to have a presenting sponsor with the expertise and resources of GMR as we look to implement our detailed and comprehensive health and safety plan.”

The plan, which includes each attendee receiving a mask and a bottle of hand sanitizer upon entering the track, was developed in consultation with state and local health officials.

This event weekend is highlighted by an NTT INDYCAR SERIES doubleheader, with races Friday, Oct. 2 and Saturday, Oct. 3. It will be the penultimate event of the series’ season as the field pursues the champion’s prestigious Astor Challenge Cup to be awarded Sunday, Oct. 25 at the Firestone Grand Prix of St. Petersburg.

The INDYCAR Harvest GP will pay tribute to a storied IMS event, the Harvest Classic in September 1916. The Harvest Classic was the only racing event held outside of May at IMS from 1911 through 1993. The event featured three races, all won by legendary driver Johnny Aitken.

Fans also will see a host of facility improvements during the event weekend, including more than 30 new LED video boards, refreshed concession stands and restrooms, and 5G wireless connectivity throughout the facility.

The first race will air at 3:30 p.m. (ET) Friday, Oct. 2 on the USA Network. NBC will broadcast the second race at 2:30 p.m. (ET) Saturday, Oct. 3, with WTHR-13 airing the action live in Central Indiana.

Also racing that weekend will be the first pairing of two major sports car series — the Intercontinental GT Challenge Powered by Pirelli and its North American counterpart, GT World Challenge America Powered by AWS. Former Indianapolis 500 pole winner Ryan Briscoe is among the drivers in the Indianapolis 8 Hour event held Sunday, Oct. 4.

The event also will showcase drivers in SRO America’s Pirelli GT4 America, GT Sports Club America and the TC America series.

The full on-track schedule is available at IMS.com.